From the pharmaceutical industry to see the listing of Farmer's Mountain Springs: Linyuan envy "water" is better than retreat to knot "drug"

"On September 8, 2020, Farmer's Mountain Springs landed on the Hong Kong Stock Exchange.
issue price of HK$21.5 per share, between the offer price of 19.5 yuan to 21.5 yuan.
market opened at HK$39.8, up 85.12 per cent from its offering price and with a market capitalisation of HK$445.292 billion.
's mountain spring subscription is also unusually hot: during the public offering phase, farmer's mountain spring was subscribed 1148.3 times, with a frozen capital of HK$677.7 billion, making it the largest frozen capital king in history.
the same time, Farmer's Mountain Springs has also been the ardent pursuit of a number of cornerstone institutional investors.
Mountain Springs is the second listed companyZhong's harvest in 2020.
April 2020, The , which is effectively controlled by Chung, landed on the A-shares.
close of trading on September 7th, Wante Bio's share price was 197.12 yuan, nearly 23 times its offering price.
" this news makes the pharmaceutical industry uneven ah, with volume procurement can bring a piece of medicine down to the price of a mouthful of mineral water, but the market value of a bottle of water is so high.
, with the volume of procurement of a penny of low-cost drugs, is the price found in the market competition, isn't it? The price of a bottle of water also has market competition, why is the market value of enterprises high and stable? I'm afraid it's a lot.
, isn't a penny really an expression of the value of a pill? What is the market value of a penny drug company? We believe that Farmer Mountain Springs stands out from the crowd and has a lot to do with its financial statements, market share and strategy.
next, we look at the market value of a drug, market value concerns, to see a bottle of water stand out from the success of the experience can provide for the pharmaceutical industry's re-development of what inspiration? With the volume of procurement appears low prices, but low prices must mask what with volume of procurement at a time only dozens of varieties, there are a large number of commercially available varieties have not been shortlisted.
if a bottle of water into the volume of procurement, probably only a variety, but also the ultra-low price response? The answer is of course not.
will not include a bottle of water in the volume of procurement, and the second will not deviate from the cost of the quotation.
low prices in a strip purchase, showing price, but decision-making is not so simple.
facts covered up by ultra-low prices are: imbalances in drug sales areas and pressure on the prices of some drugs.
so-called sales area imbalance: that is, with the help of volume procurement, can ensure a favorable and effective marketing.
so-called part of the drug price pressure: that is, if not selected, the own varieties will also bear the pressure of bidding.
pharmaceutical industry can be in a bloom, heavy efficacy, safety, economy, this other industry has no way to compared.
A bottle of water to achieve discharge, sound operation and financing will not fall", according to the Frost Sullivan report, between 2012 and 2019, Farmer Mountain Springs for eight consecutive years to maintain China's packaging drinking water market share of the first leading position.
the world's second largest packaging drinking water company, based on sales of packaged drinking water.
2019 retail sales, Farmer's Mountain Springs has a 20.9% market share in domestic packaged drinking water.
" Farmer Mountain Springs to do production, management, concept has been so good, sound financing, is expected to be more capable.
unless there is a "fake drug stop", OFO and other outside or within the boundary of the situation too strong, think about it may not be.
Farmer's Mountain Springs stands out from its many peers, the biggest reason is because of its "full release" in an adequate market.
also enjoy the glory of the pharmaceutical industry's segmented track giants, which are frequently included in the volume-buying mechanism.
, the phenomenon of pharmaceutical industry giants in the era of volume procurement, more can be expected, the ship is not to turn.
but if big ships are to turn around and avoid, there is: multinational pharmaceutical companies are abandoning the market, and local imitations are taking advantage.
of tracks in the pharmaceutical industry, which are not unique compared to a bottle of water, have both advantages and disadvantages when purchasing in volume.
disadvantages are: the track is numerous, easy to squeeze into the wrong way, once the wrong and hard scalp continues, the price is ultra-low.
is in: with volume procurement results are certain, but also to the competitive enterprises to bring uncertainty and leapfrog development possibilities.
pharmaceutical industry enterprises are in a favorable position to participate in the uncertainty and then have more certainty.
it's hard to break through the market, but there's a lot of risky returns" To grow a small business, the kind he runs must be unique and profitable.
because there is no scale effect for you to accumulate slowly.
according to the Farmer's Mountain Springs prospecto, the gross margin of farmers' mountain spring packed drinking water was 60.5%, 56.5% and 60.2% in 2017-2019, respectively.
other words, at the unit price of 2 yuan per bottle of mineral water, the gross profit of a bottle of mineral water in Farmer's Mountain Springs is 1.2 yuan.
's Mountain Springs prospecto notes that the company is exploring ways to apply the company's manufacturing capabilities, supply chain management capabilities and sales channel expansion capabilities to overseas markets.
also plans to set up production bases overseas.
and before accelerating the process of internationalization, Farmer's Mountain Springs has also established a foothold in the domestic market.
" Farmer's Mountain Springs is to do the discharge, or first to do the star, it is like: first have eggs, or first have chickens? Back in the pharmaceutical industry and the relationship between volume procurement, we only care: with volume procurement did create stars.
's that? What practical benefits can you bring to a star? In addition to the volume, enterprises should actively dig.
such as: Farmer Mountain Springs firmly do brand, concept, user stickyness, accessability, surrounding product construction.
even if the operation is a great success, Farmer's Mountain Springs is still striving to go public, and even if it is, it is still strategically and tactically forward-looking.
, many generic drug companies also have a better-looking report, but stop at the accompanying market, is not worth it.
't it? Should cheer up to tell their own stories, industry and industry stories, should be competing to be a representative.
should actively maintain the strategic and tactical forward-looking, should stand today, pay attention to play today, with today for tomorrow.
it is very difficult to break through the market, if the farmer mountain spring does not break through the occupation of the domestic market, it will not be the focus of today.
farmer's mountain spring continues to break through the international market, there will be more uncertainty risk, may fail or may succeed.
is a very sad thing to abandon the market, but also to establish new markets"In 2017, 2018 and 2019, Farmer's Mountain Springs packaged drinking water revenue of 10.12 billion yuan, 11.78 billion yuan and 14.346 billion yuan, respectively, accounting for 57.9%, 57.5% and 59.7% of total revenue.
same period, tea beverage products, functional beverage products, fruit juice beverage products and other products accounted for the second, third, fourth and fifth place respectively.
" In the volume procurement war, some pharmaceutical industry enterprises lost their armor, or described as a "great retreat" or described as a "marginal re-war".
, low prices and affordable prices are competitive in any sales scenario.
a pill or a bottle of water.
such as: 2 yuan a bottle of farmer's mountain spring, sometimes competition but 1 yuan a bottle of Master Kang, so launched a small bottle packaging.
to learn from a bottle of water market, we vaguely see: with the volume of procurement of falling standard drugs, withdrawal of medical insurance reimbursement drugs also have an optimistic prospects.
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