Fruit snack market has a bright future

In recent years, with the continuous upgrade of consumer demand, fruit snack products have become popular.

International brands dominate the global market

The global fruit snack market is fragmented in nature and is dominated by a large number of international brands such as General Mills, Welch Foods, Kellogg and others

Rind, an American dried fruit snack brand, has completed a $6.

According to research data from market research and consulting firm Fact.

There are two reasons behind the rapid growth of the fruit snack market in the Asia-Pacific region.

Fruit snacks become a new selling point in the market segment

With the development of China's national economy and the continuous improvement of residents' consumption level, snack food has become an important part of daily food consumption

In recent years, fruit snack products have become popular, and fruit snack products such as dried mango, dried lemon, dried strawberry, dried pineapple, dried cherry tomatoes, dried bales, and dried durian have begun to appear on the market

Giant snack food brands such as Three Squirrels, BESTORE, and Baicaowei have begun to increase their size in the field of fruit snacks, followed by new and cutting-edge snack food brands such as Orchard Old Farmers and Mixianshuo, who want to get a share of the pie

It is understood that China's dried and candied fruit market maintains a compound growth rate of more than 3% every year, of which fruit snacks occupy an important share

The factors contributing to the rapid development of the fruit snack industry are the continuous innovation of products and the contribution to improve physical health

　　At present, China's fruit snack market is still in the development stage

　　Product innovation is the key to development

　　At present, consumers' demand for fruit snacks is only increasing, but most of the products are similar and lack innovation

　　Industry insiders suggest that it be carried out from the following four aspects

　　Experts say the growth of the fruit snack market is mainly attributable to a shift in consumer preference for convenient and healthy on-the-go snack options

　　(Comprehensive by Zhu Meiqiao)

        "China Food News" (July 13, 2021, 07 edition)

(Editor-in-charge: Zhu Meiqiao)