Fruits are gorgeously transformed into "healthy snacks" and "net celebrity elements"

From the "preparation products" other than three meals a day in the past to the "healthy snacks" that are indispensable every day, fruit consumption tends to be snacks, national trends, and diversified development

Consumer demand upgrade

Break the traditional pattern of fruit

Since ancient times, fruits have been one of the important sources of nutrition for human beings, but for a long time, people's consumption of fruits has only stayed at the level of just-neededness.

The growth of improvement demand has promoted the "prosperity" of the fruit market.

Data from the National Bureau of Statistics shows that in 2018, China's fruit output reached 257 million tons, ranking first in the world

With the growth of both production and sales, consumers' demand for fruit consumption has also undergone earth-shaking changes

The "Report" pointed out that fruit consumption has also emerged as a new trend of snacking, national tide, and production area

Build a quality brand

Improve fruit quality

As an important channel for fruit sales in the Internet era, e-commerce platforms are also deeply aware of the changes brought about by the upgrade of fruit consumption

If fruit companies only position themselves as "porters of nature", they will gradually be eliminated from the market

The "Report" pointed out that in the survey on how consumers can ensure the quality of fruit, 65.

Industry insiders said that building a fruit brand that consumers trust, reducing fruit production costs, and improving the quality and diversity of fruit have become the direction that the fruit and e-commerce industry needs to think about together

Category cross-border innovation

The rise of "fruit +" marketing

In addition to the impact on production and sales, the upgrade of fruit consumption has also affected other industries to varying degrees

Wang Zhilan, research director of iResearch, said that as "a fruit a day" has become the daily routine of the public, fancy ways to eat fruit emerge in an endless stream, such as fresh fruit cut into a fruit plate, smoothie juice, fruit with yogurt, and fruit-made cakes, etc.

Today, fruit seems to have separated from fruits and vegetables and become an independent industry

Taking the tea industry as an example, relevant surveys show that the most popular new type of tea for "Gen Z" is fruit tea.

"Fruit + Tea", "Fruit + Milk", "Fruit + Coffee", "Fruit + Light Food".

Today, the impact of fruit consumption upgrades on various related industries is gradually emerging.

(Comprehensive by Zhu Meiqiao)

"China Food News" (April 15, 2022 Edition 04)

(Editor-in-charge: Zhu Meiqiao)