Fucheng Wufeng was revoked organic certification Mengniu New Hope has worked with it.

as the nearest organic ranch to Beijing, Fucheng Organic Dairy, despite the high quality of grass, the selection of good breeds of dairy cattle and organic certification can not give consumers peace of mind.September 1, the Beijing News reported that suspected non-organic certified refined ingredients and restricted chemical synthesis additives had been found at Fucheng Wufeng's organic milk production base. The day after the incident, the China Quality Certification Center revoked the relevant organic product certification certificate of Hebei Fucheng Wufeng Food Co., Ltd. (hereinafter referred to as "Fucheng").."At present, the global dairy enterprises are targeting the sale of organic milk to China, in this context, domestic organic milk and foreign organic milk in a period of intense competition, at this time, Fucheng revoked organic certification, does not mean that domestic organic milk is worse than foreign." Dairy expert Lei Yongjun believes that this incident should cause the attention of dairy enterprises, enterprises should be self-discipline, since the production of organic milk should have higher requirements for themselves.the end of the organic dream of Fucheng Dairy organic milk is not an easy area to enter. Fucheng Dairy has said that Fucheng Organic Dairy from the planting base, dairy farming to milk processing, are the national authority of China Quality Certification Center (CQC) authorized organic product certification.China Business Daily reporter learned that in 2007, Fucheng passed the Beijing Zhongcheng and certification company's organic product certification. Starting in 2008, Fucheng Wufeng has been certified as an "organic product" by China Quality Certification Center for 8 consecutive years and is now holding a certificate valid until October 24, 2015.In Fucheng organic milk official website, the reporter found that Fucheng Group in 2004 began to invest in self-built organic pastures and supporting organic feed base, import and self-breeding more than 10,000 purebred Holstein cows, with organic milk exclusive production line.although Fucheng holds the organic product certification, it is not really organic. According to the Beijing News, during a visit to Fucheng Wufeng Organic Ranch on August 27, two of its feed storage stocks were found in suspectedly banned chemical synthetic additives calcium fatty acids and dry milk-stage refined supplements in organic pastures. Several certification bodies have said that organic feed cannot be added to additives other than those prescribed by the state. Dry milk period refined material producer also said that its refined material is not organic, containing soybean meal and copper sulfate, organic milk can not be added.September 2, Hebei Fucheng Wufeng Food Co., Ltd. issued a notice that Fucheng organic milk production base existing stock of 4026 cows, of which 2805 organic certified cows, the actual production of granny cattle 1548, the rest are non-organic certified cows. Organic certified cows are raised in the North Farm Area and managed separately, while non-certified cows are raised in the South Farm Area, and feed depots and office space are raised in the North Farm Area.However, according to people familiar with the matter, after the incident, the State Administration of Food and Drug Administration and the Food safety office and local government departments also launched an investigation into Fucheng organic milk production base, and carried out a sample test, the test results are Fucheng ordinary fresh milk to meet the national standards of dairy products, for organic dairy products, feedback test results are in violation of operating procedures.For the reasons for the incident, September 23, Fucheng Wufeng Secretary Song Baoxian said in an interview that the original doctor of Lude as the director of Fucheng Yan suburban milk production base, in 2013 he resigned to Mengniu, with apprentices did not take him so seriously, the organic dairy production procedures have a misunderstanding, some feed violations of the warehouse storage operation.Song Baoxian said that in communication with the China Quality Certification Center, FuCheng also admitted that there are irregularities in the production process, the production of organic milk can not guarantee that every cow every day is the best state of organic production, the cow body temperature abnormal will be eliminated. That's why only 1,548 of the more than 2,800 organic certified cows actually produce granny cattle.Reporters learned that Fucheng Wufeng's organic qualification is as of October 24 this year, only a month, the original new certification work from September, but Song Baoxian told reporters that this year did not extend the application for organic certification, just media reports also urged Fucheng no longer involved in the production of organic dairy, the rope will no longer produce organic milk.more thandairy enterprises have cooperated with them positioning high-end consumers Fucheng Wufeng "white gold" organic milk, 6 boxes of 1000ML "white gold" gift box has been as high as 158 yuan. In April this year, "Fucheng organic pure milk" "white gold" series of new products listed in the Beijing-East Mall
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direct sales. Reporters note that at present, Fucheng organic milk is still sold in The East, related products have not been off the shelves.according to the Organic Product Certification Implementation Rules issued by the National Certification and Accreditation Regulatory Commission in 2012, once the organic certification certificate has been cancelled or revoked, it cannot be restored for any reason. After the certification certificate has been cancelled or revoked, it cannot be restored for any reason, and the remaining packaging with the certification mark must be destroyed and the product recalled if necessary.Song Baoxian told reporters that after the organic certificate was revoked, more than 2800 certified cows were divided into ordinary cow species, Fucheng's raw milk will continue to be produced in accordance with the national
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standards, through this matter also recognized that food production is the top priority, the reported fertilizer problem in raw milk production is available to add, will not affect the production of ordinary fresh milk. At present, organic milk has become the target of many dairy enterprises, after Mengniu and Yili respectively launched Trensu and Jinjun two organic milk brands, SanMao, Guangming, Abbott, Sanyuan and other dairy enterprises have joined the organic milk army. Recognizing that consumers have a higher level of demand for milk products, so the advertising of dairy enterprises also creates an illusion to consumers that organic milk is based on green pollution-free standards, the indicators are more strictly controlled. In Song Liang's view, "the dairy enterprises to mention 'organic', itself to meet the needs of consumers a concept of marketing." "For example, the whole process of organic milk promoted by San Mu gaoke has been reported by the media as well-publicized, not only is it not the whole process organic, but also around the ranch is concentrated in a number of chemical enterprises. according to reporters understand that the blood-based intervention in organic milk production Fucheng, by no means only satisfied with self-produced and self-marketing, foundry is its main source of profits. Fucheng Wufeng currently has two organic pastures, producing 80 to 90 tons of organic raw milk per day, 10% of the proportion of self-use, the remaining 90% supply to several large dairy enterprises. Song Baoxian also told reporters that basically the domestic large dairy enterprises have cooperation with Fucheng. according to the Beijing News, according to the organic milk production base, some of the organic milk is provided to Mengniu Group, used to produce Mengniu Trensu brand. In this regard, Mengniu related person in charge of an interview with reporters, said that since February 2013 did not cooperate with Fucheng, after the incident Mengniu timely from the milk source and supply channels to verify the investigation, Mengniu organic milk all from exclusive pastures, around Beijing and Hebei do not produce organic milk. but this statement does not coincide with Fucheng's. Song Baoxian told reporters that Mengniu and Fucheng in the ordinary milk has been cooperation, whether to continue to cooperate in the future to see the meaning of Mengniu, if Mengniu to Fucheng's product recognition, Fucheng is naturally willing to cooperate with it, but if not recognized, will not be reluctant. reporter learned that in February this year, Fu Cheng Wufeng also set up a joint venture with New Hope to promote organic milk. New Hope Dairy owns 40 per cent of the new company, while Fucheng Wufeng owns 30 per cent of the new company. Fucheng Wufeng said that the new company in the future to Beijing, Tianjin and Hebei market-oriented, while according to the specific situation for the development and sale of low temperature, room temperature organic dairy products and other dairy products. fucheng and the new hope hand in hand, Fucheng is to use the brand and influence of the new hope to further expand the dairy sales market, improve profitability, but now everything has changed. Asked whether the new hope side will stop cooperation, Song Baoxian said that is currently communicating with the new hope side, how the two sides further adjust the strategy is still under discussion, but organic milk certainly will not cooperate with the new hope dairy industry, for ordinary fresh milk also have to see how the next step. In this regard, the new hope group office responsible for replying to reporters, and Fucheng cooperation began at the beginning of this year, whether to stop and Fucheng Dairy Co-operation company will have arrangements and considerations, there is no further information revealed, after a while may have a relevant decision. Dairy organic certification chaos Song Baoxian told reporters that the current regulatory verification has also come to an end, Fucheng organic milk production base in Yanjiao natural ecological environment is also changing, in recent years, with Beijing and the surrounding haze more and more serious, the production of organic milk environment itself has defects. This contradicts Fucheng's introduction of organic milk, which states that Fucheng's organic feed base is located in the non-polluting suburbs of Yanjiao and Jilin's original ecological grasslands. Lei Yongjun believes that Fucheng organic milk incident after the outbreak by the China Quality Certification Center to revoke its organic certification, which only on behalf of the China Quality Certification Center and Fucheng terminated cooperation, Fucheng to find another certification center to obtain organic certification as an endorsement is basically impossible, even if Fucheng Ranch has no problems, there will be no certification bodies willing to take public opinion risks. public information, said that in the domestic dairy industry, the Endashan Ranch for four consecutive years through the China Quality Certification Center organic milk certification. Sanctuary not only obtained the certificate issued by Zhongmao Huaxia Organic Food Certification Center in accordance with Chinese standards, But also the first in China to pass the EU organic certification. Mengniu Trensu organic pure milk products by the Beijing Esser Organic Certification Company issued by the European Union organic products certification certificate. " domestic dairy industry not only to find the relevant certification bodies, and even the implementation of the European Union organic certification standards, is to do endorsement. Song Liang pointed out that the market spread such a sentence, give money on certification, some organic certification institutions were originally under the various ministries of testing and research and development institutions, many are institutions after restructuring into a pure market operation, to put it clearly is for-profit enterprises. For certification bodies, the enterprise is a customer, this kind of market behavior lack of supervision or supervision is not in place will appear the situation of weak certification. reporter learned that the current market of organic food there are two main problems, one is "fake organic" food, the other is certified "pseudo-organic" food. Some enterprises get organic certification, due to poor management in the later stage, soil water quality in all aspects can not meet organic standards. .　　"Certification bodies must track the production of enterprises over a long period of time and not be certified without asking." Song Liang said that at the time, the State Administration of Food and Drug Administration to encourage the development of third-party certification and testing institutions, but the relevant system is not sound. In his view, provided that the relevant mechanisms and laws and regulations are in place, if the certification body detects that the products produced by the enterprise are not organic, there must be a corresponding mechanism for punishment to bear the associated responsibility.
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