echemi logo
  • Product
  • Supplier
  • Inquiry
    Home > Food News > Food Articles > Functional snack development becomes a new track

    Functional snack development becomes a new track

    • Last Update: 2022-11-14
    • Source: Internet
    • Author: User
    Search more information of high quality chemicals, good prices and reliable suppliers, visit

    The "14th Five-Year Plan for the Development of Hubei Province's Great Health Industry" shows that accelerating the development of functional foods will be included in the upgrading of
    health foods.
    Functional snacks refer to leisure snacks with health-promoting functional ingredients, which have the characteristics of nutritional supplement and convenient consumption in leisure time, and are positioned between
    leisure foods and health foods.
    At present, functional snacks on the market mainly include dietary supplements, weight management products, nutritional tonic products and other types, and the products developed for different groups are increasingly segmented

    In many supermarkets and stores in Wuhan, Hubei Province, functional snacks continue to develop in the direction of trendiness, convenience, instant food, good taste, etc.
    , its product forms include gummies, sparkling water, jelly, dairy products, small pastries, freeze-dried powder, brewed drinks, etc.
    , the packaging is bright, the style is lively, and more independent small packaging is used, which is convenient to carry and eat
    at any time.

    According to the "Generation Z Nutrition Consumption Trend Report", young consumers aged 18-35 account for 83.
    7% of health care consumers, and health care groups have become the main force
    of functional snack consumption.

    Many old food brands have entered the functional food track
    Qiaqia, Laiyifen, Hundred Herb Flavor, etc.
    have successively launched probiotic nuts, Laojin Mill has developed black sesame pills, DHA algae oil black sesame cakes, and Tongrentang, a time-honored Chinese medicine brand, has launched goji berry puree.
    Capital runs to enter.

    Industry insiders believe that after the gradual improvement of national living standards and health concepts, functional snacks as a subdivision of leisure snacks have become a rigid demand market, with great
    development potential.

    Many Hubei enterprises have begun to lay out this new track
    In 2020, Goodshop established a nutrition and health research institute to develop products
    that meet the health needs of different groups of people.
    Some enterprises focus on the extraction technology of plant polysaccharides such as shiitake mushroom, yellow essence, olive, papaya, etc.
    , and develop food and drug homologous plant resources in the whole industry chain, and have developed a series of functional foods
    such as shiitake coffee, shiitake functional drinks, and shiitake oral liquid.

    Ye Xueping, director of the Institute of Economics of the Hubei Academy of Social Sciences, said that Hubei, which is rich in resources, strong in scientific research and has a good industrial foundation, will usher in new development opportunities
    on this track.

    Industry insiders frankly said that at present, the domestic functional snack industry is still in its infancy, there are still deficiencies in supervision, because functional snacks are currently regulated in accordance with ordinary foods, products do not need to be registered or filed before they are listed, and the industry entry threshold is low, resulting in uneven quality; In terms of efficacy, due to the lack of unified standards, it is difficult to measure
    whether a product is effective due to multiple factors such as raw materials, component ratio, production process and active ingredient content.

    How can the new track be benign and expanded? Ye Xueping suggested that from the perspective of enterprises, it is necessary to polish product quality and establish a good reputation and brand; Focus on superior resources, clarify product positioning according to their efficacy, and correctly deliver product value
    From the perspective of regulatory authorities, it is necessary to formulate industry standards in a timely manner and strengthen the effective supervision
    of functional snacks.
    From the consumer's point of view, it is necessary to establish appropriate psychological expectations and rational consumption
    according to their own needs.



    China Food News(November 08, 2022 Edition 07)

    (Editor: Zhu Meiqiao)


    This article is an English version of an article which is originally in the Chinese language on and is provided for information purposes only. This website makes no representation or warranty of any kind, either expressed or implied, as to the accuracy, completeness ownership or reliability of the article or any translations thereof. If you have any concerns or complaints relating to the article, please send an email, providing a detailed description of the concern or complaint, to A staff member will contact you within 5 working days. Once verified, infringing content will be removed immediately.

    Contact Us

    The source of this page with content of products and services is from Internet, which doesn't represent ECHEMI's opinion. If you have any queries, please write to It will be replied within 5 days.

    Moreover, if you find any instances of plagiarism from the page, please send email to with relevant evidence.