Gadobo Pang Zhenguo: Innovation and upgrading to promote supply-side reform in the beverage industry.

Original title: Gadobo Pang Zhenguo: Innovation and upgrading to promote the supply-side reform of the beverage industry
March 16th (Reporter Zhai Wei) This year is an important year to implement the 13th Five-Year Plan, is to promote the deepening of supply-side structural reform. How can the beverage industry seize the "key" of supply-side structural reforms to achieve sustainable development in the face of slowing market demand and increased competition for products? Gadobo Group Party Secretary Pang Zhenguo recently in a guest interview with Xinhua, said that there are two key words to do a good job of supply-side structural reform, one is innovation, the other is to upgrade, especially enterprises to follow the trend, take the initiative to provide effective supply to the market.
Pang Zhenguo believes that promoting supply-side structural reforms in the beverage industry requires a concerted effort. At the government level, it is necessary to introduce policies to encourage innovation and reduce the operating costs of enterprises, so as to create a favorable environment for the supply-side structural reform of the beverage industry, and the whole industrial chain needs to adjust and promote the supply-side structural reform, from low-end supply to medium- and high-end supply. The key to working together is innovation.
" as an enterprise, but also to actively integrate into the supply-side structural reform, and actively act. Innovation should be the driving force of enterprise development. Pang Zhenguo believes that to provide effective supply, and through innovation to continuously improve the quality and efficiency of supply, so that consumers love the products and services provided by enterprises. At the same time, the removal of low-end ineffective supply, the so-called surplus, not accepted by the market, consumers are unwilling to consume products and services, through the role of market mechanisms, naturally eliminated.
in the growth of Gadobo, innovation and upgrading throughout the process. Over the years, in the premise of adhering to authentic formula, Gadobo continued to innovate in manufacturing, production and operation, marketing and brand promotion, successfully developed herbal tea concentration technology, through the "concentrated extraction, dispersion of canned" model to ensure the standardization of herbal tea production and product freshness, quality, mouth The consistency of the sense, so that two thousand years of history of herbal tea from small workshops on the street-style bulk herbal tea form, to the modern stereotyped packaging of the industrialization process, the success of herbal tea after carbonic acid, fruit juice, tea category after the fourth largest beverage category.
After creating a new category of herbal tea, in 2003, Gadobo developed a brand positioning strategy for herbal tea, positioning it as a drink to prevent fire, so that Gadobo herbal tea broke through the concept of geographical limitations, from Lingnan to the whole country and even the world.
In terms of quality management, in 2014, Gadobo released the first quality white paper of the herbal tea industry, from seedling selection, raw material treatment, sterile filling, product release factory, after-sales service and retrospective feedback and other links, the formation of a "360-degree quality management system", with the industry to share, promote the overall competitiveness of the herbal tea industry. In 2015, Gadobo proposed the beverage industry "360-degree quality management system" version 2.0, from raw material quality management, production quality control, circulation quality protection, supporting hardware and software resources allocation and social responsibility and integrity system construction five dimensions to upgrade, strengthen the core competitiveness of Gadobo herbal tea in the international market.
Pang Zhenguo said that enterprise innovation and upgrading cover all aspects, for beverage enterprises, internal upgrading, process optimization, quality improvement, software and hardware resources optimization allocation, energy conservation and consumption reduction can become the focus of innovation. Only by responding to the demand for supply-side structural reforms can companies be invincible in the market. Gadobo is currently carrying out a number of innovative reforms and has developed short- and long-term reform plans.