Gangu pepper and Gangu peppercorn national geographical indication product protection demonstration zone was approved for construction

Recently, the State Intellectual Property Office announced the list of national geographical indication product protection demonstration zones in 2022, a total of 29 demonstration zones across the country have been approved for construction, and the Gangu pepper and Gangu peppercorn national geographical indication product protection demonstration zone have become the only demonstration areas
approved for construction in Gansu.

 

The National Geographical Indication Product Protection Demonstration Zone refers to a protected area that is subject to geographical indications recognized by the State Intellectual Property Office, has a large industrial scale, significant social and economic benefits, a high level of protection, a sound system, a perfect mechanism, standardized management, distinctive product characteristics, high popularity, and plays a role in demonstrating, leading and promoting the protection of domestic geographical indications, and the preparation period is 3 years
。 The approval of Gangu chili pepper and Gangu peppercorn for the establishment of the National Geographical Indication Product Protection Demonstration Zone is a breakthrough in the brand construction of Tianshui geographical indication, which will further give full play to the brand effect of Gangu chili pepper and Gangu peppercorn and enhance its popularity, reputation and market influence
.

 

In recent years, the Gangu County Market Supervision Bureau has focused on "making good use of a landmark, strengthening a brand, developing an industry, and benefiting the people", giving full play to the economic efficiency of geographical indications, and striving to build a new path
for rural revitalization of landmarks to revitalize farmers and brand rich farmers.
It has successively helped Gangu chili pepper and Gangu peppercorn to obtain geographical indication product recognition and geographical indication certification trademark registration
.

 

Build a new pattern of industrial agglomeration

 

In recent years, in accordance with the general idea of "government guidance, project driven, enterprise main promotion, farmer participation, and market operation", Gangu County has successively issued the "Ten-year Development Plan for Gangu Chili Industry" and "Implementation Opinions on Further Supporting the Healthy Development of the Non-public Economy", according to the "three changes" + characteristic agricultural development model, with the cultivation and growth of agricultural industrialization leading enterprises and farmers' professional cooperatives as the carrier, attracting more enterprises and professional cooperatives in the county to join the production chain of geographical indication products, and gradually forming a geographical indication industrial cluster.
Five characteristic industrial bases have been built successively, including 200,000 mu of vegetables, 120,000 mu of peppercorns, 100,000 mu of traditional Chinese medicinal materials, 150,000 mu of apples, and 15,000 mu of monthly seasons, realizing large-scale planting, standardized production and brand sales
of Gangu pepper.
Direct sales and information windows
have been set up in more than 20 cities inside and outside Lanzhou, Xi'an, Zhengzhou, Chengdu, Chongqing and other provinces.

 

Souvenirs are displayed with the word "Guo" signboard

 

Focusing on the strategy of building a "brand strong county", increasing the construction of three major systems such as geographical indication product standard system, inspection and testing system, and quality management system, adopting the development model of "e-commerce + one village and one product" and "e-commerce + base (cooperative)", encouraging and supporting pepper farmers and industrial bases to develop e-commerce, forming an e-commerce driving model of "one base with multiple households", "one base with one village" and "one base with multiple villages", developing more than 50 sales intermediary organizations for chili peppers and peppercorns, and cultivating chili peppers and peppercorns.
At present, the output value of geographical indication products in the county has reached more than 600 million yuan, and Gangu County has been established as a well-known brand demonstration zone for the chili industry in Gansu Province, with a brand value of 180 million yuan
.
Gangu pepper, Gangu pepper and other characteristic agricultural products have won many awards at domestic and foreign agricultural products
expos.

 

Transformation and upgrading promote brand effect

 

Gangu County adheres to the new path of transformation and upgrading of industrial scale, product branding and sales marketization, actively introduces 20 new varieties such as aerospace pepper and sky pepper, supports the development of 3 intensive seedling breeding bases, cultivates more than 4 million chili pepper seedlings every year, holds activities such as the Gangu pepper (peppercorn) picking festival and the public brand release of special products, and displays the Gangu pepper (peppercorn) brand
.
With the help of major domestic information media websites to expand publicity and continuously improve the popularity of Gangu chili pepper, a number of chili pepper brands such as "Quanlu King", "Gufeng Tai" and "Longshang Pepper" are gradually going out of the province and into the whole country
.
At the 25th China Lanzhou Investment and Trade Fair, Gangu County successfully signed a construction project for the comprehensive processing production line of chili pepper with a total investment of 110 million yuan, and the production capacity of chili pepper processing will be further enhanced, and the geographical indication product industry of Gangu is gradually developing into one of
the advantageous industries to promote the poor people to increase income and get rich.

 

In the next stage, the Gangu County Market Supervision Bureau will continue to solidly promote the protection of national geographical indication products of Gangu chili pepper and Gangu peppercorn, fully support qualified enterprises to standardize and efficiently use the special geographical indication in accordance with the principles of high-standard construction, high-level protection and high-quality development, continue to enhance the brand value and market benefits of landmark products, give more prominence to the linkage between upper and lower levels, departmental coordination, enterprise innovation and creation, and constantly explore the work system for the protection and application of geographical indication products with Tianshui characteristics.
Better serve Gangu pepper and Gangu pepper industry to become bigger, better and stronger
.

 

The notice of the Office of the State Intellectual Property Office on determining the list of national geographical indication product protection demonstration zones for establishment in 2022 (State Intellectual Property Office Letter Guarantee [2022] 904) .
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