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According to data from the German Federal Statistics Office (Destatis), German beer sales in the first half of 2021 fell by 2.
7% year-on-year
.
7% year-on-year
.
During this period, German breweries and beer warehouses sold approximately 4.
2 million kiloliters of beer, excluding non-alcoholic beer, malt beverages, and beer imported from countries outside the European Union (EU)
.
2 million kiloliters of beer, excluding non-alcoholic beer, malt beverages, and beer imported from countries outside the European Union (EU)
.
The data also shows that 80.
4% of total beer sales are used for domestic consumption and are taxed
.
4% of total beer sales are used for domestic consumption and are taxed
.
Compared with the first half of 2020, domestic sales in Germany fell by 4.
9% to 3.
3 million kiloliters
.
9% to 3.
3 million kiloliters
.
Data show that the remaining 19.
6%, or 816,600 kiloliters, are sold as exports and so-called household beverages tax-free
.
Among them, about 379,700 kiloliters (+3.
5%) were exported to EU countries, 431,500 kiloliters (+11.
9%) were exported to non-EU countries, and 5.
5 million liters (-5.
2%) were distributed as home drinks to brewery employees for free
.
6%, or 816,600 kiloliters, are sold as exports and so-called household beverages tax-free
.
Among them, about 379,700 kiloliters (+3.
5%) were exported to EU countries, 431,500 kiloliters (+11.
9%) were exported to non-EU countries, and 5.
5 million liters (-5.
2%) were distributed as home drinks to brewery employees for free
.
In the first half of the year, sales of mixed beer containing lemonade, cola, fruit juice and other non-alcoholic additives increased by 8.
4% year-on-year
.
The total sales volume of this type of beer was 238,900 kiloliters, accounting for 5.
7% of the total beer sales
.
4% year-on-year
.
The total sales volume of this type of beer was 238,900 kiloliters, accounting for 5.
7% of the total beer sales
.
Since the second lockdown in early November 2020, the closure of restaurants, bars and hotels has led to a sharp decline in beer sales compared to the same period last year, especially in January (-27.
0%) and February (-19.
1%)
.
0%) and February (-19.
1%)
.
In the spring of 2021, after Germany's restrictions on the catering industry were relaxed, beer sales resumed
.
.
In March, beer sales increased by 12.
4% over the same period last year, and in June it increased by 11.
2%
.
4% over the same period last year, and in June it increased by 11.
2%
.
In general, German beer sales have been declining for many years
In another report, the German Beer Association (Deutsche Brauer-Bund-DBB) stated that non-alcoholic beer was the fastest growing beer category in the German market in the past decade
.
.
