German Pinch: The genetic experience of the coating light luxury brand.

Japan's management scholar, Ao-I, said in "M-type society", after globalization, the "middle class" will disappear, many people become the lower middle class, and these people ask for a little more "luxury", so "affordable luxury" is the mainstream of future consumption.
"light luxury, new fashion" life concept represents more and more cities in the pursuit of high-quality life details. Compared with the high price of luxury goods, light luxury goods more in line with China's trend of younger luxury consumption.
Just as Miu Miu's PRADA, Emporio Armani's Giorgio Armani, and DKNY's Do
nna Karan, both have the "bloodline" of a first-line brand, while taking into account the younger, more changeable psychology of consumers. In
world
coatings, the strong genes of the German PIGROL brand under the Tikkurila group are hard to hide.originated in 1934
so-called luxury, not young, fast fashion.a history of PIGROL dating back to 1934, it was co-founded by Mr. Piller and Mr. Grau KG and is headquartered in Ansbach, northern Bavaria, Germany. In 2001, Pinch Paint officially became a wholly owned subsidiary of NASDAQ-listed
coatings company
DiGurilla, and began to have close contact with high-end Chinese consumers in 2014.
in the development of more than 80 years, Pinhe paint is definitely a "persistent" brand. Insisting on product quality as the core driving force of business development, with product quality and environmental performance, Pinhe paint to the place, will be praised.
into the endless
of the light luxury, more precious.1960, Pinhe paint developed water-only paint K60.
1975, Pinch Paint introduced its first solvent-free acrylic varnish, PIGROL Acryl Buntlack.
2002, Pinch Paint acquired KULBA Bauchemie Wood Protection.
2004, Pinch Paint expanded to
industrial
field, DiGurilla Industrial Coatings "Temaspeed" division was established.
2007, Pinch Paint acquired Anton Andr? and Sohn GmbH
Wood Paint
and built a new production workshop to enable machine production integration.
2011, Pinch Paint developed a new product, Farbnatur, which is licensed to be brushed on beehives and won the German Chemical Cluster Innovation Award in 2013.
Germany's first
water-based
manufacturer, Pinch has developed into one of the most influential brands in the field of coatings. It can be said that "innovation" has never been absent in the history of Pinhe's development.
environmentalism
no environmental protection, not luxury.
in the coatings industry, this requirement is no matter how extreme. And Pinhe paint for environmental performance requirements, but also to do their best.products in line with the EUROPEAN EN71-3 pair of toys safety standards, but also won the German Blue Sky Messenger certification. Blue Sky Messenger certification, founded in 1978, is the oldest environmental certification mark, the world's most stringent environmental certification mark. "Farbnatur" product, which is painted in the 1990s, makes it easier to vividly demonstrate its environmentalism. Designed specifically for the hive, the bee's home, the product was tested and licensed by the German Institute of Bee Studies and received the Innovation Award from Chemie Bayern Cluster, a Bavarian chemical cluster in Germany, in 2013.
as long as the beehive is coated with this paint, not only can avoid wood mold, cracking and other problems, but also let the bee's living environment get the best protection, honey production has increased.
the reputation of extreme luxury
luxury, expensive also. And the luxury of the brand, but also in the reputation. 1975, Pinch paint was awarded the
Mo-Ing nde Selection (World Quality Assessment Congress).
1983, several of Pinch Paint's products were awarded the Mo
nde Selection (World Quality Assessment Congress) Special Gold Award.
2008, Pinch Paint products were rated as the best products by Stiftung Warentest (German Commodity Testing) for their environmental protection and weather resistance.
2013, Pinch paint "Farbnatur" products won the German Chemical Cluster Innovation Award.
Greevity
sponsored the German football team, invested in the construction of the Ansbach football stadium, painted for the Selected Ansbach Festival in Germany, painted for the "Maglev" commemorations, painted for the Ansbach Primary School in Germany, donated to the World Environmental Protection Organization for "Plant for the Planet", and the transport packaging recycling model was praised by the World Institute for Environmental Protection, Safety and Energy Technology (UMSICHT)
. In addition to the focus on quality, Pinhe paint has always been synths of quality of life.
Recently, DiGurilla Group in Beijing, China launched the first "Nordic Life Hall", its German Pinhe paint, Finnish Fenlin paint, Swedish lacquer and other three brands are fully stationed, more integration of Nordic products, daily necessities, food, flooring ware and other household items, together form a Nordic home style, so that consumers have more variety of product choices, in environmental protection also has high standards in Europe, so that consumers more assured.
, the DiGurilla Group will open its first Nordic Living Pavilion in 14 Chinese cities and will enter more than 160 cities in the future. Nordic Life Hall is by no means simply a concept of a paint shop, but a collection of decoration and lifestyle.
Extravagant but light
from the professional point of view of Yan Ming, President of The Digurilla Group in China - Pinhe paint, more like a German football player, very durable, but also easy to construct, very suitable for large decoration companies and high demands on the professional field of customers.
price is a question that has to be asked. Pinhe paint is currently mainly imported from the original, involving freight, value-added tax, tariffs and other comprehensive costs naturally higher than domestic product pricing, but in the import
wear brand
in the cost-effective is very high.
summary
for light luxury brands, the core concept must be "texture". The German quality of Pinhe paint, five-star recommended.