Global Chief Marketing Officer event for the first time in the food industry

Under the background of economic globalization, corporate brands need to use global brand resource elements to promote their brands to the world, so that they have a broader space for development

The only national legal representative of the World Federation of Advertisers, the China Advertisers Association, and the China Food News Agency launched the "2022 Global Chief Marketing Officer (China) Food Industry Candidates" selection activity, the purpose is to let these companies participate and take action, Bringing their brand to the world is of great significance for establishing a "big food concept" and strengthening the food industry

What is the background and significance of the Global Chief Marketing Officer event?

Founded in 1953, the World Federation of Advertisers is an international economic organization composed of members of national advertiser associations and multinational corporations from developed countries

In 2006, the China Advertisers Association officially joined the World Federation of Advertisers and became the only national-level legal representative of China in the World Federation of Advertisers

The Global Chief Marketing Officer is the highest honor in the global marketing communications industry launched by the World Federation of Advertisers.

The judging event will showcase the market changes and consumer responses that the winners have brought to the company and the industry through the implementation of their marketing programs over the past year

In 2017, the World Federation of Advertisers launched the "Global Chief Marketing Officer" selection activity to the world, and its scale and influence showed a trend of gradually expanding and strengthening

Since 2017, there have been 5 recipients of the Global Chief Marketing Officer Awards launched by the World Federation of Advertisers: Keith Weed, Global Chief Marketing and Communications Officer, Unilever 2017, MasterCard 2018 Raja Rajamannar, Global Chief Marketing and Communications Officer, 2019 L'Oreal Global Chief Digital Officer Lubomira Rochet, 2020 P&G Global Chief Brand Officer Marc Pritchard, 2021 Unilever Global Chief Digital Officer Marketing Officer Conny Braams

In 2019 and 2020, the China Advertisers Association recommended Li Zhen, deputy general manager of Qingdao Double Star Group, and Gong Zhongrui, deputy general manager of the Planning Department of China UnionPay Co.

What is the significance of the association's participation in the selection of global chief marketing officers? What companies have been shortlisted before?

The significance of the China Advertisers Association's participation in the "Global Chief Marketing Officer Selection" of the World Federation of Advertisers is that, first of all, this activity is to summarize the experience of corporate marketing.

Secondly, by praising these chief marketing officers, it is actually establishing a brand image and expanding the influence of the brand

This event pays special attention to the brand marketing and high-quality development of China's food industry.

What is the functional positioning of the China Advertisers Association? What services can be provided for the entire industry?

　　The China Advertisers Association is an industry association with brand building and advertising promotion and marketing enterprises as the main body.

　　The main approach in brand building is to formulate group standards

　　More and more enterprises attach importance to brand building, because brand is the concentrated expression of a company's competitiveness, influence, innovation and quality

　　The second is to participate in national brand activities.

　　Third, the professional committee of the association provides consulting and training services for enterprises
.
In terms of marketing innovation, how to build a brand and enhance influence is one aspect, and on the other hand, marketing communication is to promote one's own products and services through advertising, which has produced many leaders, role models, and innovators.
The experience of the industry is summed up to highlight and commend individual pacesetters.
The Association's ongoing global chief marketing officer selection activity is an activity to summarize marketing experience and commend outstanding entrepreneurs
.

　　The China Advertisers Association will mobilize more and more Chinese brand companies to participate in the global brand promotion activities of the World Wide Association
.
The chief marketing officer may be the maker of the corporate marketing strategy, such as Mr.
Cao Dewang, the founder and chairman of Fuyao Glass Industry Group Co.
, Ltd.
recommended by the association last year; or the spokesperson of the corporate brand, such as Dong Mingzhu, the chairman of Gree Air Conditioning; It may also be an innovator of the company's brand, such as Lei Jun, the founder and chairman of Xiaomi Technology
.
They were the top ten marketing officers in China last year
.
This year, it is very important to hope that there will be more excellent corporate representatives and excellent marketing officers to show their experience on this big stage, so that more marketing officers can understand and share their experience
.

　　 (Xing Hao)

Responsible editor: Zhao Yu Review: Peng Zonglu