Global flavors and instant delivery, new channels, new tracks and new categories, helping the grocery category enter the fast growth lane

From the day of its birth, snacks have been a symbol of abundance in life.

Globalization of Snack Flavor

The epidemic has stopped people from traveling, but it has allowed people to start an adventure on the tip of their tongues

Inspiration from the kitchen gives snacks more possibilities from another perspective - this is evident in the continuous introduction of new potato chip flavors and ice cream flavors in the domestic market

Traditional snacks are also affected by the health trend, and there are many innovations in product launches

Instant delivery and community group buying are popular

While the preferences for snacks are changing, the channels for consumers to purchase snacks are also changing

"People sit at home, snacks are delivered immediately", the new online shopping platform performs well in the online shopping channel of snacks

The survey shows that consumers still prefer offline channels (92%) when buying snacks

"High-quality, affordable, and word-of-mouth", different platforms have different emphases

In terms of the types of shopping channels for snacks, mature and high-income people prefer home shopping apps and community group purchases, while young people prefer live broadcasts

"Buying while shopping, planting grass and buying are both correct", multi-touch and multi-scenario is the norm for the purchase path of snacks

Consumers are easy to plant grass under the influence of multiple channels and multiple scenarios

Under the influence of the new crown pneumonia epidemic, consumers' preferences for snacks and sales channels have quietly changed.

　　In 2021, the snack market will enter the post-epidemic era, and changes in health and consumption concepts will continue to profoundly affect consumers' purchasing behavior and preferences

(Comprehensive arrangement by Luo Chen)

       "China Food News" (April 22, 2021 02 edition)

(Editor-in-charge: Luo Chen)