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China Paint Network
News: "Golden nine silver ten" has been the
paint
industry to seize the beach market, improve sales of a good time, but also has become the industry's annual sales season, "golden nine silver ten" is about to come. During the two-day period, household consumption increased significantly, which is the common expectation of all enterprises a "turning the war." For the up to the "golden nine silver ten", as a furniture dealer, or "traditional concessions, price reduction, sweepstakes" old three? You're not annoying consumers! This year's "golden nine silver ten", don't come to "promote" this set! Furniture dealers before the war to practice a good "internal work", with quality and service to win consumers, is Wang Dao! Practice internal skills, mainly from the following aspects.
analysis of product status, market share, determine the current situation of production and marketing profit model, to find out which products and specifications are best-selling to make money, which products are not adapted to market development. Calculate the reasons for the increase or decrease in sales for targeted adjustments.
marketing department first implemented a "grab" word. The rigid market demand everywhere to carry out systematic research combing, and excavate the specific strategy and operation plan of rigid demand, using all possible channels, resources to seize market share. Develop new customers to embody a "find" word. While demonstrating the advantages of their products, learn more about the channel distribution of competitors, you will find the variety and specifications that customers like.
in the era of word-of-mouth marketing, we should pay attention to the maintenance of old customers. Return visits to old customers, looking for the introduction of old customers, by the way to maintain products, solve customer problems, so that they have no worries, improve the satisfaction of old customers, in the old customers to form a good word-of-mouth communication.
to the internal marketer for systematic training, in the sales off-season, furniture dealers should focus on all kinds of training and training of internal skills, especially in improving service quality, service innovation to do a good job of preparation for the future market improvement to create a smooth internal operation process. Internal marketers are in direct contact with the end customer, some consumers said, "in the choice of furniture, sales staff always say their products are good, but if consumers can give us a more professional explanation, we will be more inclined to believe in the product and more recognition of the brand." "It shows the importance of improving the overall quality of internal marketers.
"Golden nine silver ten" is coming, who do not work hard, who is to create opportunities for opponents, otherwise the big waves of sand, will only be due to short-sighted by the survival of the fittest, become the industry shuffle eliminater. "Turn over the war" in this move, I hope you dealers have a good effort.