"Gold" not easy paint enterprises how to "magic" dealers?

China Coatings Network
News: Nowadays, more and more dealers choose to join the
coatings
industry, but the number of brands in the pile industry, therefore, dealers have become "difficult to choose" acute patients. In recent years, the development of the paint market is not expected to be optimistic, enterprises and distributors want to "gold" is more difficult, in the face of this situation,
coating enterprises
should ensure product quality under the premise of continuous improvement of brand strength, so as to obtain the support of dealers and consumers.
Today, with the development of China's economy, information is increasingly developed, communication is more open, dealers can more in-depth understanding of the national paint market and pattern, dealers would like to represent high brand awareness, advertising support, service system perfect brand. In addition, in today's accelerating consumer trends, no coatings enterprises can through a single brand or product line to stabilize the market, therefore, coatings enterprises need continuous new product research and development capabilities, continuous brand innovation and strategic awareness, to provide dealers with sustained business value, so as to achieve a "win-win situation."
In this oversupplied, overcapacity industry, no consumer will pay for formaldehyde, heavy metals and other over-standard problem products; Therefore, in the face of the current paint market environment, environmental protection coatings and other products, is not only
coating manufacturers
, but also a good opportunity for paint dealers. Because environmentally friendly products mean that manufacturers' products are stable in high quality, means that manufacturers improve the production and service system, means that manufacturers' superior corporate strength and brand influence, for paint dealers, the choice has undoubtedly become easier, success has become easier.
When the dealer agent of the paint enterprise's brand, both sides have become a community of interests, enterprises must be in the production system, marketing system, advertising system, after-sales system and other service systems to the dealer enough support, otherwise "painting cake hunger" is tantity to perish. Indeed, in this general lack of trust in the environment, the improvement of services is particularly critical, not only in the paint manufacturing side of the norms and promotion, but also is expected to reshape the value of the paint industry and industry credibility, rebuild the paint enterprises, stores, distributors between the trust, so that the paint industry continues to promote the progress of China's harmonious society.
Coatings industry" open shop can make money" days are gone, paint enterprises only strengthen their own strength of the construction, pay attention to products, services and other aspects of perfection, in order to attract paint dealers to join, in order to allow paint dealers to make money, but also to achieve the ultimate win-win situation.