Grasp the rhythm of brand marketing by means of communication advantages

In the current era of increasingly fierce competition in various industries, brand marketing is at a critical stage of profound changes

The "scheme" behind marketing

Node marketing is not a new concept

For brand node marketing, the most critical are two major links, one is how to select marketing nodes to achieve the effect of four or two thousand pounds, which depends on accurate insight into the industry market; the second is how to amplify the marketing effect, to achieve from exposure - planting grass —Transformed full-link closed loop

The first is precise insight

The second is the marketing closed loop

In one-stop marketing, the comprehensive advantages of video node marketing in content planting, interactive transformation, and closed-loop links are demonstrated through lens language, so as to help brands accumulate user relationship assets, which is where the "scheme" lies

Brands achieve funnel conversions

After all, the information that video can express is limited.

Marketing is essentially the process of establishing a relationship between a brand and a user.

The establishment of user relationship is a process from shallow to deep.

In terms of the specific operation of the brand, it is mainly divided into three stages:

The first stage, 15-30 days before the node, is the key crowd expansion period, and the pursuit goal is O→A1 (A2)

The second stage, 5-10 days before the node, is the cohesion period of the precise crowd, and the pursuit goal is A1 (A2) → A3

The third stage, 5 days before and after the node, is the harvest period of transformation value, and the pursuit goal is A3→A4 (A5)

Interest and brand bidirectional conversion

In terms of core logic, node marketing takes interest as the fulcrum, and produces a chemical reaction through the synergy of content, users, and mechanisms, and realizes a two-way transformation of demand and supply between user interests and brand business

Brands need node marketing

Node marketing can endow consumers with emotional and scene needs, and enhance consumers' emotional connection

(Muyu)

"China Food News" (August 23, 2022 08 edition)

(Editor-in-charge: Gao Na)