Green food production leads the high-quality development of the agricultural products industry

"We'll put the product link right away, everyone get ready!"

At the launching ceremony of the 2022 Green Food Publicity Month, more than 10 products with green product logos were sold and promoted through platforms such as Jingdong Live and Sina Weibo, and were sold out in a short period of time, with a total of nearly 2 million views
.

"The Internet platform has set off a green food discussion fever and a green food sales fever, which fully shows the good reputation and high market recognition of green food brands on the Internet and among young people
.
" Chen Zhaoyun, deputy director of the China Green Food Development Center, said
.

Green food is a pioneering undertaking with the rise of reform and opening up, which has gone through 32 years
.
As consumers' desire for a better life becomes stronger, the development of green and high-quality agricultural products is opportune, and the broad prospects and huge potential
of the development of green food are more prominent.
Thanks to its safe and high-quality characteristics, after decades of cultivation and development, green food has entered thousands of households and won the love and trust
of consumers.

The latest statistics show that by the end of 2021, there were 23,493 green food enterprises and 51,071 products in the country, a year-on-year increase of 29.
9% and 28.
3%
respectively.
A total of 729 standardized production bases for green food raw materials and 36 green food one, two, three integrated development parks
have been established across the country.

"High quality, high efficiency, ecology and safety"
.
Many agricultural production and management entities rely on green food to achieve corner overtaking, and green food is not only a "green momentum" that empowers industrial upgrading, but also a "green code"
for the high-quality development of many agricultural enterprises.

Green production leads to quality upgrading

With the continuous upgrading of people's consumption concepts, the demand of urban and rural residents for green and high-quality agricultural products is increasing day by day, and the development of green food industry is facing rare opportunities and good prospects
.
How to meet the transformation from "eating full" to "eating well" is undoubtedly the meaning
of the development of the green food industry.

Over the years, green food has always been guided by technological innovation, institutional innovation and organizational innovation, characterized by specialization, high-end and greening, promoting the coordinated development of production, ecology and life, promoting the transformation and upgrading of green industries, and helping the quality of agricultural products to continuously upgrade and iterate
.

"This tomato is sweet and sour and juicy in one bite, not only green, healthy, but also delicious!" In Jinan, Shandong, Wu Jingchun, head of Jinan Wolfus Agricultural Technology Co.
, Ltd.
, is carefully inspecting the growth of tomatoes
.

Pick up Wu Jingchun's fruit tomatoes, the fruity aroma is delicious, and the bright fruit shape looks very red and beautiful
.
Since the "Wo Xiaofan" fruit tomato obtained the green label license, Wu Jingchun's fruit tomato has embarked on its own brand development path: not only won the "20th China Green Food Expo Gold Award", "Wo Xiaofan" planting base was also successfully selected as the "Guangdong-Hong Kong-Macao Vegetable Basket Base"
.

What makes "Wo Xiaofan" highly recognized by the market? This has to mention the founder Wu Jingchun's green "tomato dream"
.
"We strictly implement the "Environmental Technical Conditions for Green Food Origins"
in the production process.
In planting and production, scientific standards have been formulated, unified management, quality control, in the selection, seedlings, colonization, pest protection, picking and other links have made complete requirements, and adhere to scientific and technological improvement and upgrading, through bio-organic fertilizer and physical measures to prevent and control diseases and pests, greatly reducing the use
of pesticides and fertilizers.
Wu Jingchun said
.

In cultivating tomatoes, Wu Jingchun always insists on using natural bean cake as the base fertilizer, male bee pollination, and natural ripening picking to ensure that every tomato
delivered to consumers is green, safe and healthy.
In addition, a traceability system has been introduced in tomato production, from seedling cultivation to the table, every link can be "playback", so that consumers can feel the "safety"
that can be seen and touched.

Quality is always the life of
green food.
"Promote the development of
consumption towards green, healthy and safe.
" With the acceleration of consumption upgrading of urban and rural residents, the consumption of agricultural products has accelerated the transformation from 'eating well' to 'eating well' and 'eating nutritious and healthy', and green food will play a 'new force' role
in increasing the supply of green and high-quality agricultural products and meeting the demand for high-quality consumption.
The relevant person in charge of the China Green Food Development Center said
.

The ecological efficiency of the enterprise continues to improve

The report "Evaluation of Eco-environmental Effects, Economic Benefits and Social Effects of Green Food" shows that compared with conventional agricultural production methods, the amount of chemical nitrogen fertilizer applied in the green food production mode is reduced by 39%, the intensity of pesticide use is reduced by 60%, and the soil organic matter content is increased by 17.
6%.

From 2009 to 2018, a total of 14.
58 million tons of chemical nitrogen fertilizer and 542,000 tons of pesticide investment were reduced, carbon dioxide emissions were reduced by 55.
58 million tons, and the cumulative value of ecosystem services was 3.
2 trillion yuan
.

There is no doubt that green food has become synonymous
with green agricultural development.
Over the years, by practicing the concept of "lucid waters and lush mountains are golden mountains and silver mountains", green food has adhered to the transformation of development mode, integrated the concept of green, ecological and circular throughout the entire industrial chain process, promoted technological innovation, institutional innovation and organizational innovation of agricultural green development, promoted the coordinated development of production, ecology and life, and promoted the transformation and upgrading
of the agricultural industry.

"Ask where the canal is clear, for there is a source of living water"
.
Walking into the Fengjing Water Purification Fishery Demonstration Base in Jinshan District, Shanghai, I saw that the clean water was driven by the wave machine and the pump, flooding with layers of ripples, and every mu of square pond and every ditch was interconnected and endless
.

"This is the water circulation treatment system of our base, the dwarf aquatic plants cultivated in the pond are like a whole 'underwater lawn', and the aquaculture wastewater in the base, after deep purification of the aquatic plants in four ponds, can reach the national surface water class II to III standards
.
" Pointing to a few clear ponds in front of him, Meng Xianglong, the head of the base,
explained.

Meng Xianglong introduced that when he entered the farm in 2010, the breeding water of the entire farm was designed as a completely closed ecological circulation system, and all aquaculture wastewater was not discharged to the outside world, but with ecological self-purification and nutrient-rich pollutant resource utilization as the core, ponds full of aquatic plants were deeply purified, and finally entered the breeding "water source" reserve
with an area of more than 60 acres.
As a result, the water resources of the entire farm are fully recycled, and zero discharge and zero pollution
of breeding tail water are realized.

Nowadays, the farm also develops three-dimensional and efficient ecological circular agriculture with clean water fishery as the core through the "clean water fishery - tropical fruit" ecological breeding cycle green development model, and realizes the utilization of eutrophicated material resources, which not only effectively improves the economic benefits of agricultural production, but also greatly improves the ecological environment and realizes the high-quality development of
green ecology of agricultural products.

Make agricultural products "loud" and "sell well"

With the continuous improvement of the brand awareness of green food, the influence and competitiveness of green food production enterprises continue to increase
.
At present, the awareness rate of consumers in China's first-, second- and third-tier cities of green food labels has reached 73.
5%.

According to market research, the average price of green food is about
20% higher than that of similar ordinary foods.
A large number of enterprises are riding the east wind of green food brands and developing into leading enterprises
in the industry.

"It can be said that it is through taking the green development path that my company can develop and grow
.
" Talking about the origin of green food, Ge Zhangchun, chairman of Life Fruit Organic Food Co.
, Ltd.
, immediately opened the chatterbox
.
Since 2007, Life Fruit has introduced planting technology from Europe to develop raspberry cultivation, with a planting area of more than 40,000 mu and planting bases distributed in more than a dozen provinces
across the country.

However, the problem of difficult sales has always plagued Ge Zhangchun
.
"In our country, no more than 10% have heard of raspberries and no more than 3%
have drunk them.
The difficulty of operation of such an unpopular industry can be imagined
.
”

In 2015, Life Fruit made a bold reform and officially moved towards the green road
.
By improving the production equipment and processes to meet the green food standard, and upgrading the formula of fruit juice drinks, all ingredients must also meet the green food standard
except for the raspberry raw fruit grown to green standards.

As a result, the fruit of life ushered in a turnaround
.
"The new product not only fully meets the green food standard, but also tastes better, especially after adding the green food label, it dispels the psychological barriers of consumers 'unsafe, unhealthy, and unassured', consumers recognize it, and sales are
smooth.
" In 2022, the company's sales will reach more than 300 million yuan
.

Let agricultural products not only "scream" but also "sell well"
.
Chen Zhaoyun, Deputy Director of China Green Food Development Center, said: "In the future, we will continue to highlight the characteristics of green food safety, high quality and nutrition, deeply explore the connotation of rich green food brands, strengthen the promotion of green food brands, and continuously enhance the recognition, popularity and reputation of green food brands
.
" Accelerate the construction of professional marketing system, expand the market share and influence of green food, and improve consumer satisfaction and loyalty
.
”