—Visited Jiaodan, head of the China region of Xishuangbanna Tongqing Tea Industry Co.
□ Zhang Lizhi Wang Cuizhu is a reporter of this magazine
"Tongqing" Pu'er tea was founded in the first year of Qianlong (1736), its founder Liu Hancheng took the lead in promoting the fine practice of "six choices and six discards" of Pu'er tea, after more than 200 years of precipitation, "Tongqing" carries the glory and responsibility of "former tribute tea, today's national ceremony", inherits and carries forward the essence of the "Tongqing" Pu'er tea "tea good ceremony" brand essence, and promotes "Tongqing" to become an international brand
of Chinese tea.
Since its inception, Xishuangbanna Tongqing Tea Industry Co.
(hereinafter referred to as "Tongqing Tea Industry") has always paid attention to the user's product experience, strived to build a high-end brand of Pu'er tea, and paid attention to social responsibility
while enhancing the brand image.
In order to enhance the user's trust in the quality of tea, Tongqing Tea Industry cooperated with the Article Coding Center to become one of the first enterprises in the tea industry to use the GS1 standard
The implementation of the "Tongqing" GS1 tea safety traceability system has played an exemplary and exemplary role, which will drive other Pu'er tea enterprises to follow suit and have a wide impact on
China's Pu'er tea industry.
Reporter: "Tongqing" Pu'er tea is one of the representatives of Yunnan Pu'er tea, with a history of more than 200 years, can you please introduce the past and present life of "Tongqing"?
Jiaodan: More than 280 years ago, founder Liu Hancheng arrived with a group of Shiping people in the Yiwu and Yibang areas of Xishuangbanna, and he set up a workshop in Xishuangbanna to make tea, taking the lead in implementing the fine method
of "six choices and six abandonments" of Pu'er tea.
Some studies have pointed out that this is the earliest proposed Pu'er tea production process standard
The year of the establishment of the tea house is the first year of Qianlong, and the new emperor ascended the throne, so it took the meaning of "Putian Tongqing" and was named "Tongqing"
During the Qianlong period, the "Tongqing" Pu'er tea was designated as a tribute tea by the government and was long offered to the royal family
as a tribute.
In 1915, the "Tongqing" far surpassed other tea houses in Xishuangbanna at that time, regardless of its strength and scale, and became the largest tea house
in Xishuangbanna and even Yunnan.
In 1937, due to the large-scale invasion of China by the Japanese and the outbreak of the Pacific War, the sales channels of the "Tongqing" Pu'er tea in the north and south were forced to be interrupted, and the sales performance plummeted, and it was not allowed to completely close in 1948
Although the Tongqing has been closed for decades, the brilliant performance and reputation it has achieved are objective facts witnessed by history, and also carry profound commercial and cultural values
On June 3, 2005, Xishuangbanna Tongqing Tea Industry Co.
At the beginning of its establishment, the company was positioned as a brand-oriented enterprise, and through 13 years of development, it has built a "company + base + farmer" operation mode
integrating raw material planting, primary processing, finishing, product research and development, product sales and export trade.
Since 2008, the company has customized hundreds of copies of national Pu'er tea for the then national leaders, and donated them to dignitaries
in more than 20 countries.
In 2010, Tongqing Tea Industry was rated as a national high-tech enterprise, becoming the first high-tech enterprise in China's tea industry, and obtained 2 invention patents, 30 utility model patents and design patents granted by the State Intellectual Property Office, and we also applied for more than 80 registered trademarks
In 2013, the company obtained ISO 9001, ISO 22000 "Food Safety System Certification", "Organic Product Certification", "Export Food Production Enterprise Hygiene Registration Certificate", "Export Base Filing" and other relevant qualifications
At present, Tongqing Tea Industry has a tea planting base of 2800 acres, 12 ancient tea gardens, and a Tongqing refined tea factory
with an annual output of 1,000 tons under construction.
The company's product categories are divided into 17 series of traditional six indian grades, gift series of eight major Italian, zodiac commemorative tea and other 135 varieties, and are sold to the whole country and overseas through more than 100 sales terminals
Reporter: With the promotion of tea culture, more and more people have begun to pay attention to tea, like tea, Pu'er tea is also raw and cooked, so how to identify the quality of Pu'er tea and the correct drinking of tea?
Jiaodan: Good Pu'er tea should be judged
from two aspects.
First, physical and chemical indicators, that is, no pesticide residues, in line with the standards of Pu'er tea products, after hygienic and safe production processing, its water leaching is more than 40%, which is good Pu'er tea
The second is the sensory indicator, the appearance of the pressed tea is stylish, the elasticity is moderate, and the tea cake is pressed to the ear with a force of 2kg; Good gloss, clear and uniform cords; Good clarity, no non-tea inclusions; Dry tea smells odorless; The tea soup has bright color, pure aroma, pure taste, sweet taste, no stinging throat, tingling and other phenomena
Tea drinking is also exquisite, and some details
need to be paid attention to.
Do not drink tea on an empty stomach, such as drinking tea on an empty stomach, the theophylline contained in the tea will stimulate the secretion of gastric acid, which is easy to cause peptic ulcers; Do not drink tea with too high temperature, such as tea temperature is too high, easy to burn the esophagus and damage the gastric wall mucosa, causing chronic inflammation of the mucous membrane; It is best not to drink tea before eating, such as drinking tea before eating will dilute gastric juice and saliva, resulting in dilution of digestive juices, thereby weakening the digestive function of these organs on food and affecting the body's absorption
Some people usually drink a cup of strong tea to relieve alcohol after excessive drinking, but this is a wrong practice, because alcohol will be metabolized in the human liver after drinking, and the theophylline contained in tea can accelerate urine excretion, resulting in alcohol not completely decomposed in the liver and forced to be excreted from the kidneys, thereby stimulating the kidneys and other urinary organs, and then causing some damage
to these organs.
Reporter: The establishment of an effective product traceability system can greatly enhance the added value of products, while making consumers' purchases more assured, what kind of planning does your company have? What surprises has the GS1 system brought to the "Tongqing"?
Jiaodan: Since its establishment, Tongqing Tea Industry has always paid attention to product quality and user experience, monitoring from tea source to tea cup layer by layer to ensure the accuracy
of each link.
The company cooperated with the Item Coding Center on the GS1 project and became the first enterprise
in the tea industry to use the GS1 standard.
The project aims to achieve a full monitoring and traceability process of food safety, allowing consumers to truly monitor their own cup of tea
The company shows the safety of each piece of Pu'er tea in an all-round way through the geographical environment of the tea growing place and the cultural environment of the tea source, from the traceability of the tea primary processing technology to the refining processing technology, and finally to the tea brewing, tasting display and other more than 400 variables, which also truly embodies the principle of
"taking product quality as the foundation" of the Tongqing tea industry.
The project has made Tongqing Tea a benchmark enterprise in food safety control in the industry
Reporter: In this cooperation, what kind of cooperation mechanism has been established between the Tongqing Tea Industry and the Article Coding Center? What do you think?
Guertin: In 2009, the company officially signed a cooperation agreement with the China Article Coding Center to agree on the "Tongqing" GS1 food traceability solution
The company and the article coding center actively responded to and jointly promoted the GS1 project, and made a detailed time and work plan within the company, strictly sorted out the key points of work flow and quality control, and the article coding center also gave strong technical and service support
。 This program applies the ANCC system to the HACCP system, effectively identifies Pu'er tea, preserves relevant information, so as to effectively track and trace the whole process of Pu'er tea supply chain, and establishes a complete set of Pu'er tea logistics supply chain tracking and traceability system
of "planting - picking - fresh leaf transportation - fresh leaf inspection - packaging - processing - finished product - distribution - retail - consumer".
This cooperation has realized the safe traceability of Pu'er tea, led the Chinese tea industry to branding while ensuring the quality of tea, built an information platform such as GS1 in the promotion of tea and tea culture, realized the integration of corporate culture with tea culture and information modernization, and provided users with the "Tongqing" Pu'er tea lifestyle