GS1 intelligent technology promotes the "Tongqing" to revitalize

—Visited Jiaodan, head of the China region of Xishuangbanna Tongqing Tea Industry Co.

□ Zhang Lizhi Wang Cuizhu is a reporter of this magazine

"Tongqing" Pu'er tea was founded in the first year of Qianlong (1736), its founder Liu Hancheng took the lead in promoting the fine practice of "six choices and six discards" of Pu'er tea, after more than 200 years of precipitation, "Tongqing" carries the glory and responsibility of "former tribute tea, today's national ceremony", inherits and carries forward the essence of the "Tongqing" Pu'er tea "tea good ceremony" brand essence, and promotes "Tongqing" to become an international brand

Since its inception, Xishuangbanna Tongqing Tea Industry Co.

Reporter: "Tongqing" Pu'er tea is one of the representatives of Yunnan Pu'er tea, with a history of more than 200 years, can you please introduce the past and present life of "Tongqing"?

Jiaodan: More than 280 years ago, founder Liu Hancheng arrived with a group of Shiping people in the Yiwu and Yibang areas of Xishuangbanna, and he set up a workshop in Xishuangbanna to make tea, taking the lead in implementing the fine method

During the Qianlong period, the "Tongqing" Pu'er tea was designated as a tribute tea by the government and was long offered to the royal family

On June 3, 2005, Xishuangbanna Tongqing Tea Industry Co.

At present, Tongqing Tea Industry has a tea planting base of 2800 acres, 12 ancient tea gardens, and a Tongqing refined tea factory

Reporter: With the promotion of tea culture, more and more people have begun to pay attention to tea, like tea, Pu'er tea is also raw and cooked, so how to identify the quality of Pu'er tea and the correct drinking of tea?

Jiaodan: Good Pu'er tea should be judged

Tea drinking is also exquisite, and some details

Reporter: The establishment of an effective product traceability system can greatly enhance the added value of products, while making consumers' purchases more assured, what kind of planning does your company have? What surprises has the GS1 system brought to the "Tongqing"?

Jiaodan: Since its establishment, Tongqing Tea Industry has always paid attention to product quality and user experience, monitoring from tea source to tea cup layer by layer to ensure the accuracy

Reporter: In this cooperation, what kind of cooperation mechanism has been established between the Tongqing Tea Industry and the Article Coding Center? What do you think?

Guertin: In 2009, the company officially signed a cooperation agreement with the China Article Coding Center to agree on the "Tongqing" GS1 food traceability solution

This cooperation has realized the safe traceability of Pu'er tea, led the Chinese tea industry to branding while ensuring the quality of tea, built an information platform such as GS1 in the promotion of tea and tea culture, realized the integration of corporate culture with tea culture and information modernization, and provided users with the "Tongqing" Pu'er tea lifestyle