Guangxi Coatings Market: Distributors of SHIJIJING look for new opportunities

In the face of these changes in consumers, distributors need to be rational and long-term in order to gain a long-term foothold in the local market and regain market share.
We must pay attention to the creation of business connotation and heritage, and achieve the ultimate and perfection in the product quality, store image, professional knowledge, and after-sales service of the agency brand, in order to win the trust and choice of high-end consumers.

Nowadays, the channel sinking strategy of paint companies has given dealers a choice-which brand is better to represent? As a result, many dealers frequently change brands, which not only increases business risks, but also has an extremely negative impact on the reputation of dealers.
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Therefore, dealers must “charge” themselves at all times, increase their professional knowledge, and rationally choose the appropriate agency brand based on the consumption level of the local market when making brand management adjustments.

After a thorough preliminary investigation and selection of a certain agency brand, we must work harder on the store image.
Not only need to do a good job in store design and decoration in accordance with the manufacturer's regulations, but also select good store samples and make a reasonable quotation according to the local consumption level.
In addition, the overall effect of the store should bring customers a unique feeling and attract customers' attention.
Improve the image of the product and the added value of the brand through a good store image, so as to increase the customer's expectation of the product and cultivate the goodwill of the customer.

In addition, the professionalism of the sales staff is very important to the dealer’s operation, and every sentence of the shopping guide is related to the success of the order.
Therefore, while resellers are charging themselves, they must also train their own sales staff.
Professional training should be conducted to dig into the selling points of the products.
If the shopping guide does not understand the products operated by the distributors, it will not be able to grasp the consumer demand of the customers well, and will not be able to establish an expert image in the minds of the customers.

Of course, in order to achieve ultimate profitability, dealers must not only do a good job in store sales, but also maintain a good relationship with consumers and establish a good reputation, so as to expand their personal connections and form a huge network of contacts.
, Improve your sales performance.
More importantly, in the general environment of the market downturn, distributors in the coatings industry should seek business opportunities in adversity, find their own profit points, and better manage their stores.
(Source: Global Coatings Network) (For more information, please log in: Global Coatings Network http:// )