Guangzhou home store popularity home market welcome "Red May"

China Paint Network News:
new
market exciting, the Shanghai and Shenzhen stock indexes hit new highs ... Pre-festival many major environmental good, so that the home building materials industry is generally optimistic about this year's first "consumer-oriented small golden week" of the retail market, have launched a different side of the promotion. Reporters visited the Guangzhou home market during May Day found that Guangzhou's major home stores are significantly more popular than the same period last year, but many brand merchants generally reflect that sales growth is not as expected. In the "do not promote not to sell" market consumption environment, industry insiders expect that the next consumer season will appear in the Dragon Boat Festival. Market: Home store popularity after several years since 2012 light market, looking forward to the "holiday blowout" has become a common mentality in Guangzhou home building materials retail industry. From this year's first consumer small Golden Week "May Day" small long holiday performance, really promoted the home building materials retailing popularity and sales. Red Star Mei Kailong, the country's largest home chain, released data on May 1-4, its total sales of merchants nationwide 3.5 billion yuan, up 42% YoY, of which the first-tier cities increased 38% YoY; Wang Wei, general manager of Huangshi Store in Guangzhou, Eurasia Da Home, told reporters that the three-day event had a cumulative flow of 1,950 people, with sales of 8.2 million yuan, up 300% year-on-year, while Jisheng Weibang around May 1 in the city launched Plus WeChat, the lowest cash red envelope "to the hot May Day, peak prosperity" promotion. Activities three days, Zhangzhou shop "buy full 5000 to send 1000", give away 17,800 yuan worth of massage chairs, Apple computers, mobile phones and other gift activities, attracted many consumers to the scene to buy. Wan Jun, head of the overall home service provider Beautiful Home Marketing Department, told reporters that although the overall flow of people in stores was basically the same as last year, but the second-hand housing decoration increased significantly, Tmall flagship store online attention and order growth is obvious. Many customers are old house decoration and housing improvement, which bought second-hand housing as a wedding room decoration customers occupy a certain proportion. After the market: enterprises optimistic about the second half of the market national building materials home business climate index BHI March data show that the national scale above the building materials home sales in March was 73.24 billion yuan, up 16.1% month-on-month, down 9.2% year-on-year. And this May Day home market is relatively strong with the property market policy and stock market has a direct relationship? The main localization 020 one-stop building materials decoration of the e-room home head Deng Yuanping analysis that the second-hand housing down payment of the New Deal for home building materials retail is indeed good news, but the downstream home industry needs about half a year lag period will show obvious results, and the stock market pulled away from the majority of the general public funds, but for the public decoration budget to produce a reduction effect. May Day market relatively strong is a flash in the pan or the starting point of the rise, for the second half of this year's market how to view? Wang Wei expressed confidence in the after-market: "There is no bad store, only bad handling of the store, merchants, consumers of the three-way relationship." No matter how the market changes, marketing means how innovative, the most important thing is to meet the market law, to meet the psychology of consumers. Industry insiders pointed out that the current improvement of the decoration demand is particularly worth looking forward to, this part of the demand is covering from building materials to furniture industry chain, unlike some refined decoration of new houses, only furniture demand. In addition, with the real estate market, six months later affect the home industry, so the second half of the year and even next year's home market will show a good situation. Field visits: activities to attract popularity promotion sought after reporters may 2 after the re-opening of the Red Star Mei Kailong Guangzhou Tianhe Shopping Mall saw that the mall's traffic is indeed higher than last May, furniture area is holding "five solid wood brands to join forces with May Day" activities, the vast majority of merchants have to do independent promotions. At the Golden Haima Home Whampoa Avenue store, the "1 yuan second kill" campaign attracted hundreds of consumers to snap up. In the furniture hall, almost every household has launched discounts, discount packages and other activities, the total counter at the same time launched a consumer sweepstakes 3000 electrical activities. In the horse club home, the reporter saw Sophia wardrobe, top solid home, Huitailong hardware, Noble magnetic brick, Kohler bathroom, nature flooring, Dongpeng tiles and other well-known brands have launched a large promotional price reduction, custom brand has been quite rich. In a number of stores, Sofia home with doors and cabinets 799 yuan / square meters, many cabinet products half price, attracted a lot of popularity, nature flooring launched a number of 100 to 200 yuan solid wood laminate flooring is the most sought after. Jisheng Weibang concessions the largest
from the reporter visited a number of stores, Jisheng Weibang concessions the greatest strength, more traffic, in the May Day holiday more than the afternoon scene is quite lively. Among them, tile bathroom sales are more hot, many couples with children to experience the purchase, and let children sit on the toilet experience comfort. Smart toilet is also concerned, TOTO a 20,000 yuan smart toilet promotion price as long as 9000 yuan, many consumers in the purchase of toilet will ask about smart toilet functions and prices. Ms. Liu, a Guangzhou resident who is shopping for toilets in Jisheng Weibang, told reporters that promotional offers are still the main reason she came to buy on May Day. "Home is being renovated, really need to buy some toilets, cabinets, wooden doors and other household products, I heard that the May Day concessions on the special purpose to come and see." Redwood furniture promotion attention for the favor of redwood furniture for the old people, the holiday did not travel, to visit the redwood furniture is a good choice. In Zhangzhou Guangzhou International Purchasing Center, masculinity furniture became the main character, from Dongyang, Zhejiang, jia masculinity rent more than a thousand booths, masculinity furniture spot sales. Reporters at the scene on May 3, 69,000 yuan a set of large fruit purple sandalwood sofa six-piece set, 92,000 yuan a pair of Lao dahong acid branch Ming-style Bogu rack, 999 yuan a gold silk bench, attracted a lot of middle-aged and elderly consumers concerned. Mr. Hong, 36, plans to buy a few 999-yuan gold silk wooden chairs. When Mr. Hong guide buyers questioned whether the weight of the chair is too light, the guide told reporters that the texture of the jinsan wood itself is lighter, if you want a heavy texture, it is recommended to choose acid branches.