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    Home > Coatings News > Paints and Coatings Market > Guangzhou offline home store collective cold pair "double 11"

    Guangzhou offline home store collective cold pair "double 11"

    • Last Update: 2020-09-10
    • Source: Internet
    • Author: User
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    China Paint Network
    :
    "double 11" has not yet come, the major e-commerce platform has long been smoke. However, compared with the fierce "tearing" of the major platforms on the line, offline home stores have reacted lukewarmly. Reporters from the major home stores in Guangzhou was informed that in the face of the upcoming "double 11", Guangzhou mainstream home stores did not take advantage of marketing, stand up to the fight, but the collective chose the cold pair. "Double 11" will come, compared with the e-commerce platform's hot promotional publicity, offline home stores to treat the "double 11" attitude is more lukewarm. Up to now, the reporter did not see the "double 11" promotion in Jisheng Weibang, Baishi home, Mangrove Bay and other mainstream home stores, but individual online brand stores with flagship stores can see sporadic "double 11" promotional posters. Xiangjiang home, Eurasia da home and other mainstream home stores in Guangzhou related to the person in charge have made it clear that there will be no specific "double 11" promotional activities launched. In the face of "Double 11", the annual shopping carnival, why is the offline store response so lukewarm? In this regard, the person in charge of several stores in Guangzhou gave a relatively consistent explanation. First of all, "Double 11" is an online shopping festival, during which everyone is concerned about online promotions, offline to do "Double 11" promotion is often labor-hard not to please. Second, this year's "double 11" coincides with Wednesday, according to offline home consumption habits, in the non-Saturday time to do large-scale promotional activities equivalent to self-interest, advertising hit no more than can attract many people. Third, because the professionalism of home consumption is very strong, so online and offline products in the price is not very comparable, and so far online home consumption has not let the offline stores feel obvious pressure. In addition, because offline home stores have become the norm, the major stores almost every month have big promotions, weeks have small promotions, offline "double 11" promotion, whether for merchants, or for consumers, it is difficult to arouse enthusiasm for participation. However, although not involved in the "double 11", but on the 7th and 8th, including beautiful home and mangrove bay, a number of home stores will launch a two-day promotion. It was also noted that the Xiangjiang Home Tianhe store opened a new store, many counters will continue to promote the policy until the end of November. Therefore, the near future plans to decorate or buy furniture sheep city people, I believe that online can also find a lot of affordable products.
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