Guide market entities in the catering industry to achieve "registration and morality" in trademark applications

He Yuefeng, deputy director of the Department of Articles and Law of the State Intellectual Property Office, revealed on September 6 that in response to the problems of trademark registration application and use in the catering industry that occurred in the early stage, the bureau has issued the "Guidelines for the Application and Use of Trademark Registration in the Catering Industry (Trial)", focusing on the common misidentification, lack of distinctive features and geographical name indications in trademark registration applications

He pointed out that the Guidelines for trademark registration application and use in the catering industry (for trial implementation) aims to guide market entities in the catering industry to achieve "registration and morality" in trademark applications; In the exercise of the exclusive right to use a trademark, guide the holder of the exclusive right to use the trademark to standardize the use of the registered trademark and reasonably protect the rights, so that the use of the trademark is "bounded by the exercise of the right", and at the same time, guide other market entities in the catering industry to respect the exclusive right to use the trademark of others and avoid infringement disputes

The State Intellectual Property Office held a regular press conference in Beijing in the afternoon of the same day to release the latest results of the 2021 National Social Satisfaction Survey on Intellectual Property Protection completed by the State Intellectual Property Office, which showed that among the five first-level indicators of the Intellectual Property Protection Satisfaction Survey, the public's satisfaction with legal policies was the highest

He said that in the process of formulating and revising departmental regulations, the State Intellectual Property Office has actively responded to hot issues of public concern, so as to effectively play the important role of intellectual property rights and effectively maintain a market environment

In terms of promoting the improvement of patent quality, the State Intellectual Property Office is actively promoting the revision of the Several Provisions

In terms of regulating trademark agency behavior, the State Intellectual Property Office is promoting the promulgation of the Provisions on the Supervision and Administration of Trademark Agency, purifying the trademark agency market environment and promoting the development of

In terms of patent and trademark examination and adjudication standards, the State Intellectual Property Office has clearly and effectively handled

He Yuefeng said that the State Intellectual Property Office will continue to focus on the concerns of the public in the next step, actively do a good job in the publicity and implementation of relevant laws and policies in the field of intellectual property rights, and timely issue corresponding guidelines and review policies according to social needs, so as to continuously enhance the public's satisfaction with