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    Home > Coatings News > Paints and Coatings Market > Guiyang home market welcome "golden nine silver ten" brand prices are the most concerned.

    Guiyang home market welcome "golden nine silver ten" brand prices are the most concerned.

    • Last Update: 2020-09-12
    • Source: Internet
    • Author: User
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    China Paint Network
    :
    , October has been the peak season for home wear, known as the "Golden Nine Silver Ten." During the National Day, the reporter visited Guiyang City home market found that the major home stores, decoration companies in order to attract consumers, are in advance to carry out promotional activities, in order to attract customers under the "blood." National Day long vacation into an important promotion node "in the market environment is not optimistic, 'Golden Nine Silver Ten' promotion season is particularly important. This is not only a key moment for merchants to increase sales and complete year-end tasks, but also a commanding point for business competition in the face of reduced total market consumption. "In the red star Mei Kailong store in oil-squeezed street, a busy reception of customers sales manager told reporters that this time of year, the merchants of the "discount drama" can be said to be smoke-filled, the property market depression, the home-clothing industry is a strong promotion. Reporters were informed that in order to meet the National Day holiday, Guiyang Red Star Mei Kailong launched the National Day "Hi purchase" activities, in-store merchants not only a large number of "price", but also carried out a national lottery, shopping courtesy and other concessions, on October 7, is the launch of the members of the whole shopping to enjoy 8.5 percent discount gift. During the National Day, there are home improvement companies in addition to the introduction of gifts, snapped up, during the event signed a contract or deposit customers can enjoy free home improvement products and upgrade decoration projects. In order to seize the "Golden Nine Silver Ten" unlimited business opportunities, Guiyang local home improvement company cloud decoration, super-world decoration and light boat decoration together with many brands of building materials, will be launched in mid-October large-scale preferential home improvement activities to attract more consumers' eyes. Focus on brand rationalization for the homewear industry, the traditional promotional season is discount, coupons, sweepstakes, gifts, these marketing means in the short term for businesses to gather a lot of popularity. During the visit, many merchants said that the preferential prices for decorators, or very attractive, which is the reason for the long-term prosperity of promotion. However, the reporter also learned that most consumers are very concerned about cost-effective, especially low prices and brand competitiveness of some products, in the process of consumption is no longer so blind to follow the trend. A bathroom brand dealers told reporters, for the price war, although the model is the same, sweepstakes, discounts, concessions ... Under the premise that the current market environment is not good, many merchants will choose to exchange prices to help sales. It is understood that in recent years, with the richness of household products and the prevalence of online shopping, consumers to buy home building materials products have become rational, will not only price first, know the goods than three, but also from the network, word-of-mouth, relatives and friends to judge the brand's visibility and product quality. In addition to promotion, price war, the brand's own charm and visibility is also the focus of consumer concerns.
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