Guiyang traditional home-clothing enterprise innovation model to seek development

China Paint Network
: "Internet plus" is what? Some professionals said that "Internet plus" is "Internet plus various traditional industries", but not simply the two, but the use of information and communication technology and Internet platforms, so that the Internet and traditional industries for deep integration, creating a new development ecology.
through inquiries reporters learned that the current Internet home wear market, has not yet formed a single large. Generally speaking, home-mounted e-commerce is divided into four main types. One is based on Tmall home improvement platform as the main home improvement enterprises, such as light boat happiness billion, home improvement E station, real creation, love space, are the core business of Tmall home improvement, the main push standardized products; The third is a third-party "intermediary" platform, such as Qijia net, earth rats, tuba rabbit all belong to this type, business covers decoration and main material group purchase, the essence or intermediary properties, the fourth is vertical type of home installation e-commerce platform, such as geek Meijia and other sites.
, decoration for the vast majority of owners with renovation needs, is a lack of transparency. Due to the complex decoration process, decoration materials are varied. In this context, the Internet accelerated integration into the homewares industry, coupled with offline homewares companies, the homewares industry will become more and more fierce competition. Industry insiders, when the number of customers is not small, enough to meet the needs of everyone's business, many traditional decoration companies in the face of competition only want to stabilize; Moreover, the Internet's transformation of the home improvement industry, mostly by the original home improvement practitioners, precisely because of the traditional home improvement industry to see a lot of ills, from which found a huge business opportunity, and choose another way to enter the field of home improvement.
Traditional home furnishings enterprises innovation and change
Chen Difei is one of the co-founders of geek Meijia, in the creation of the vertical type of home furnishings e-commerce platform, he had more than 10 years of experience in the Guiyang home furnishings industry, its operation of Guizhou Jersey Decoration Engineering Co., Ltd., originally developed well. According to Chen Difei, the homeware market each year has trillions of market, the volume is large enough, but the traditional chain model of the interests of all links tied together, breeding layers of price increases, eat rebates and other issues. After many exchanges with another founder, Yang Jian, they saw the business opportunities lurking in the industry, and decided to transfer the well-run traditional home-clothing company to the rest of the company, heading to Beijing to be busy with geek Mei's online operations.
Six months ago, the reporter visited geek Meijia's office in Guiyang, when they mainly focused on the concept of "cloud decoration", that is, the traditional home improvement company will be mainly organized by the design, procurement, construction, supervision and other home improvement processes are all divided, the home improvement industry chain designers, building materials vendors, construction team three resources scattered, cut off the interests of each other, directly through the Internet to face customers. After nearly half a year of development, the current reporter was informed that their exploration direction has a new adjustment, the platform in addition to providing services for home improvement owners, but also for decoration companies to provide business support, owners can choose decoration materials and styles on the Geek Mei home platform, enjoy the platform of free housing and supervision services, by the decoration company with which they have cooperation. At present, in Beijing, Tianjin and Guiyang, there are offline decoration companies with their cooperation, according to the situation around the introduction of different decoration packages, by the platform for the quality of decoration supervision.
when the Internet becomes a major trend of development, it is never isolated on the road to innovation. Through understanding the reporter learned that Guangdong Xingyi decoration group Guizhou company and Beijing Home Award network to create the O2O e-commerce platform, will soon be launched, the use of Star Art decoration group's strong brand influence and integration capabilities, home improvement building materials vendors through the opening of online stores will be business information, commodity information and other display to consumers, consumers online screening services, offline consumer verification and consumer experience, so as to enjoy affordable service.
line and offline deep integration
Qijia network has been stationed in Guiyang for more than a year, as a national decoration, building materials and home e-commerce sites, reporters learned that in this year, they through the holding of home product knowledge lectures, group buying sessions and so on, through Internet technology for internet home improvement consumer users with high-quality low-cost decoration of home consumer goods and home improvement services, to help consumers achieve easy, rest assured home decoration. More importantly, is to make full use of their platform influence, the introduction of cooperative merchants, while gathering the strength of the vast number of decoration users, together to obtain the most affordable price of products from merchants.
Qijia network related person in charge said, whether it is computers or mobile phones, the network is now very developed, many times, consumers want to buy a product, are through the network first to do some understanding of the product, after the ratio, before determining whether to buy online or offline. Qijia network also opened its own offline stores, but this store and traditional home stores are different, when a Qijia network users into its stores, through network inquiries, Qijia net store sales staff can learn which brand of products customers browse the Internet, want to buy what, so Qijia net store sales staff can be timely according to customer needs for him to recommend, this is the Internet and offline store depth integration.
the person in charge said that traditional stores do not know what customers need, so the recommendation will be a little blind, or sometimes recommended is not the customer really want the product, this is an online and offline interaction. Qijia net can adjust the follow-up of offline experience hall products according to the change of Internet data, guide consumers to snap up, use the Internet to interact with actual stores, rather than split from each other, which is a future development direction.