Haitao's new expensive troubles who will break.

Original title: Haitao Xingui's troubles who will break
open the column words
June 29 to July 13 is the 2017 National Food Safety Promotion Week, the theme is "Sunde law-abiding and shared food safety." The aim of the event is to guide all sectors of society to participate in food safety publicity and scientific knowledge popularization, actively participate in social supervision, and create a common atmosphere of food safety society. To this end, this edition from today to open the "2017 National Food Safety Awareness Week special attention" column, reporting on China's efforts to improve food safety level, achievements and challenges. Stay tuned.
this newspaper intern reporter Xu
for a piece of food, eat all day is the biggest wish. With the rapid development of e-commerce and logistics and transportation industry, food is no longer satisfied with eating all domestic food, they will look at overseas snacks delicious. So after cosmetics, health food, leisure snacks later came to the fore, a leap into the sea Taobao world's new expensive. However, like other difficult brothers and sisters in the Haitao family, snack goods can not escape the fate of counterfeiting. Who is fuelling the fakes? Who else can crack down on counterfeits? The reporter conducted an interview for this purpose.
There are hidden worries behind the explosion
leisure snacks have become the majority of domestic supermarkets to pull the consumption of the "bar" (main force), but there are still many consumers choose sea snacks, this is why? Is it because of the low price of haitao snacks? Reporters found that in Tmall 2016 imported snacks hot list, more than 60% of puffed food prices in 10 yuan to 20 yuan / serving, compared to the market less than 10 yuan / serving of "domestic" potato chips, imported puffed food pricing is still a lot higher. Even so, domestic consumers are happy to pay for the sky-high price. According to the Asia-Pacific Food Consumption Trends Report, 43% of Chinese consumers give preference to taste when buying food, and price is not a major factor for domestic consumers. Zhu Danpong, a commentator on China's food industry, dissects this phenomenon: "Now the consumer class of Haitao snacks is mainly the rising new generation and the expanded middle class, they are more inclined to buy personalized, small and beautiful casual food." This not only satisfies their happy mood, but also meets their social needs. In
2015, domestic eaters ate a total of 300 billion yuan of imported food, according to the relevant agencies. Among them, snacks became the most money-shitting category - the transaction amount accounted for 40% of the online imported food. It is predicted that by 2018, the sales of imported food will reach 480 billion yuan. By then, China will become the world's largest consumer of imported food, truly "eat all over the world invincible."
snacks have caused a lot of problems at the same time. Nothing is more worrying than food safety. Just past the "618" mid-year, reporters in a large e-commerce promotion page found a certified overseas flagship store in the sale of a Swiss chocolate, the ship is shown as a domestic bonded warehouse, however, its shop did not show customs or related departments issued by the inspection certificate. Looking at the buyer's comments, no one questioned this.
June 2017, the State Administration of Quality Supervision, Inspection and Quarantine, Import and Export Food Safety Bureau published on its website a copy of this April's "Unac access to food and cosmetics information." Reporters in the list saw the explosion of snacks small boss Sea Moss. The snack topped Tmall's imported snack list in 2016 because it was not accessed because it exceeded its shelf life. However, the reporter June 22 in a flagship e-commerce platform to see this snack is still on sale, the production date of February 22, 2017 to June 12, 2017, is in the import and export food safety bureau announced the non-conformity period. Another store selling the same brand of sea moss, although providing entry and exit inspection and quarantine certificate, but carefully identified, this certificate was issued in October 2014. Be aware that the shelf life of the little boss Sea Moss is only 1 year.
a glimpse of the whole leopard. Although haitao snacks are becoming more and more popular, but the safety of Haitao environment is obviously not optimistic.
why "Li Wei" changed "Li Ghost"
Haitao snack sales model to the line-based, offline as a supplement. At present, the common line Shanghai Tao mode has four categories: overseas retail enterprises into the domestic e-commerce platform, support transshipment or direct mail of overseas e-commerce, domestic e-commerce platform to expand the Haitao business branch and specialized Haitao website. Therefore, the network is the most needed for haitao supervision of the position of work. Zhu Danpong pointed out that the difficulty of network supervision lies in the coordination of communication between different departments. At present, China's food regulatory staff is limited, coupled with haitao e-commerce blowout, organizational structure and manpower allocation has not kept up with the needs of the development of the industry.
network is only for the sea snacks to build a sales platform, the final snacks will drift across the sea to the hands of Our consumers, so food inspection and quarantine is an important level. Xiao Pinghui, a researcher at Chinese Min University's Center for Collaborative Innovation in Food Safety Governance, said: "If snacks enter the country in small packages of individuals, then the relevant departments of commodity inspection and quarantine can only carry out sampling of these fragmented imported food items in the manner of personal items, which to some extent buried food safety hazards, such as some people will be out-of-date food in this way murky fish back to the country, into the hands of consumers." In addition, some overseas snacks may differ from China's food safety standards. If the snacks are sold on the platform, they may be targeted by professional counterfeiters seeking compensation under laws such as the Food Safety Act. This is also a problem that plagues e-commerce and regulators. In
2017, the media revealed that a number of logistics companies, lured by high profits, falsified overseas shipping slips and even fictitious logistics information query websites to help domestic manufacturers cover up real shipping locations. This means has long been the "subliminal rule" of the black chain. As soon as the news came out, the logistics company immediately became the target, although the relevant person in charge or clarification or apology, but this incident is like a bomb, impact on the psychological bottom line of many haitao consumers.
statistics, China's express delivery business exceeded the 30 billion mark in 2016. Among them, e-commerce parcels accounted for more than 70%. Because Haitao relies heavily on online virtual transactions, buyers and sellers can not meet directly, consumers can only rely on transaction information to judge the credibility of the business. If the logistics industry and manufacturers, it is tantum to expand fraud from the line to offline, causing new damage to consumer rights and interests. Xiao Pinghui said: "E-commerce and logistics industry is proud, all the damage." Apart from the enhanced supervision of government departments, enterprises themselves need strict self-discipline. "
look forward to working together to break the difficult situation
The current dilemma facing Haitao is a large number of fake goods, due to the lack of corresponding punitive measures, low illegal costs, resulting in counterfeit goods, buried security risks. Experts said that for the government, on the one hand, sound laws and regulations to restrain the sea-tao fake sales behavior is an urgent task, so that consumers have a way to defend their rights, e-commerce has a law to rely on, to the law-breakers have a deterrent force. On the other hand, it is also necessary to strengthen popular science propaganda. Western industrialization after more than 200 years, and China only a few decades, consumers on goods and their rights and interests far behind the Western developed countries. Government departments can popularize common sense and promote awareness of rights protection to consumers through the parallel way of traditional media and new media. The government will also spare no effort to increase regulation. First, the campaign will be carried out to the end. At a special ministerial press conference held at the fifth session of the 12th National People's Congress in March this year, the head of the State Administration of Quality Supervision, Inspection and Quarantine, Shi Shuping, said the bureau would carry out "operations to clean up the wind" this year to strengthen the special operation of anti-counterfeiting at ports. Second, the use of big data analysis, commodity tracking, the release of risk warning. At the press conference, Branch Shuping introduced that the bureau has now set up a cross-border e-commerce risk monitoring center in Hangzhou, real-time early warning, to give consumers tips. Zhang Haixiao, president of the Alumni Association of the University of Pennsylvania and a partner at Zhonglun Law Firm, has said that regulators should undertake obligations to help establish industry standards and oversee the internal compliance policies of e-commerce platform managers.
e-commerce platform can be said to be a link between domestic consumers and foreign goods intermediary. "The platform should make some changes, " Mr Xiao suggests. For example, now requires imported food must be labeled Chinese, the industry can create electronic Chinese labels, not only to facilitate consumers to query food information, but also for the e-commerce platform itself to facilitate, worth trying. "Experts pointed out that now the domestic e-commerce platform if profit-seeking is only the pursuit of short-term profits, often to make fake sales to provide convenience. E-commerce platform in the profit at the same time to assume a certain degree of screening and evaluation responsibilities, if there is a problem, the business must bear the corresponding responsibilities. Only in this way can we guide the whole society to jointly supervise, form a reverse mechanism, force e-commerce to carry out more stringent screening and examination of food on the shelves, and put an end to rampant counterfeiting and selling. E-commerce itself should also increase investment in human and material resources to combat illegal "adulterers" on the platform, to provide consumers with a safe and secure shopping environment.
consumers are not without a say on this issue. Experts advise consumers not to buy food from informal sources. Try to choose a quality guaranteed, good reputation of large-scale formal e-commerce platform, so that once found food safety problems, you can also seek to defend the object. In addition, consumers should also improve their own awareness of food safety, practice a pair of fire eyes.