Haitian Flavor may face a situation where it has to raise prices

Previously, there were rumors that Haitian Flavor was planning to raise product prices

Is the price increase just wind?

On September 26, distributors in the soy sauce industry did not wait for the news that Haitian Flavor Industry "officially announced" the price increase

"Previously, we have received information on price increases notified by upstream suppliers, but we have not obtained public documents

According to the dealer, the information given by the sales company is that the prices of main products such as soy sauce, sauce and oyster sauce will rise

"Haitian Flavor originally planned to announce the price increase plan on September 26, but now the outside world is paying too much attention to the news of its price increase, so it is now afraid to raise the price publicly

In the eyes of industry insiders, it is inevitable for Haitian Flavor to raise prices

Consumers may find it difficult to perceive price changes

It can be found in many supermarkets in Beijing that the sales terminal may not be "cold" by the price increase of Haitian Flavor Industry

Consumers may not be sensitive to condiment price hikes

Perhaps the biggest response to Haitian's price increase was the distributor

An investor said that at present, the profits at all levels of the condiment channel are at a low level, and the market lacks vitality

Haitian Flavor has to raise prices?

At present, Haitian Flavor may face a situation where it has to raise prices

It is worth noting that if Haitian Flavor raises prices, it may be good news for dealers to increase stocking and sales

In theory, news of price increases can stimulate consumers to buy related products

"Haitian Flavor Industry refused to raise the price before because the overall consumption power of the industry was insufficient

Can the condiment industry "take a breather"?

"In the first half of this year, selling condiments felt like a tight neck

It is worth noting that as soon as the news of Haitian Flavor's price increase came out, it caused a reaction from the capital market

　　"Haitian Flavor is the benchmark of the industry and should be responsible
.
After the Haitian Flavor raises prices, it may release some new products
.
For them, the price increase is definitely not the ultimate goal, but it is still necessary to produce some new products to stimulate consumption.
It will also provide some new opportunities for the industry
.
" Ziyan said
.

　　Zhu Danpeng also believes that after Haitian Flavor raises prices, other companies will have some room to raise prices
.
If Haitian Flavor raises prices, it will have a profound impact on the entire industry
.

　　However, it may be due to the excessive pressure of public opinion recently.
Haitian Flavor Industry also stated in the announcement issued on September 26 that if the price adjustment plan is implemented, it will have an impact on the company's costs, profits, and the market.
Whether the company's future performance will grow brings uncertainty
.

　　(Ma Jia)  

　　"China Food News" (04 edition on October 7, 2021)

(Editor in charge: Zhou Yan)