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    Home > Food News > Food Articles > Han Lixuan repeatedly exposed "fake meat" storm industry insiders: mixed into "subliminal rules"

    Han Lixuan repeatedly exposed "fake meat" storm industry insiders: mixed into "subliminal rules"

    • Last Update: 2020-09-29
    • Source: Internet
    • Author: User
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    Figure / Visual China
    "49 yuan to eat enough" Hanli Xuan self-service barbecue with super high "cost-effective" to attract consumers, the rapid expansion of stores. However, a series of scandals, such as the revelation that "duck meat pretends to be beef", the return of leftover "spit meat" to the table, and the mixing of expired and fresh meat, have led to the gradual emerging of the secrets behind its cheap self-help.
    , HanLixuan's parity business model has been widely questioned. Beijing News reporter survey found that Han Lixuan mainly take the joining mode, but the ingredients by the franchisee self-procurement, headquarters does not assume the relevant responsibilities, food safety control system there are hidden dangers. Experts believe that although Han Lixuan through low prices to quickly win the market, but with the rise in ingredients, rent, labor costs and consumer awareness of food safety, leaving it little room for transformation.
    And this kind of cheap barbecue buffet catering, industry insiders say, merchants in pursuit of interests, often through the second charge, to false real cost reduction, some also form a good meat, meat together with the "subliminal rules."
    Han Lixuan repeatedly found
    fake meat" Han Lixuan with "49 yuan to eat full" sign to open the market, the current national store has reached nearly 300. But behind the bright expansion is the food safety problem that has been exposed. In the past year, Han Lixuan has been exposed several times in the "fake meat" scandal, and repeatedly published in the food and drug regulatory department's black list.
    In December 2016, law enforcement officials opened an investigation after it was revealed that a Hanli Xuan self-service barbecue store in Changsha, Hunan Province, had used duck breasts to impersonate beef and goose meat and recycle uneaten food from customers.
    a month later, in January 2017, the Beijing Municipal Food and Drug Administration inspected 19,483 corporate food and beverage stores across the city and found that three Beijing Hanli Xuan stores were suspected of adulteration of meat and were ordered to close down for rectification. According to the announcement, Han Lixuan's three "fake meat" problem stores are Haidian Yuanmingyuan Store, Tongzhou Xinhai East Road Store, Tongzhou Material Institute Store, the corresponding company body is Beijing Rongmei Shunxuan Restaurant, Beijing Arctic Restaurant, Beijing Huitong Yiwang Business Management Co., Ltd.
    , a goose meat sample from Yuanmingyuan store detected duck-based ingredients and no goose-based ingredients were detected. Tongzhou New Haidong Road shop, a label "duck meat, pork accounted for the net quality score of the product is 75%, 70%" of the "Korean-style barbecue roll" sample, only detected duck-based ingredients, not detected pig-based ingredients. One "steak" sample from Tongzhou Materials College is suspected to be a mixture of cattle and duck meat.
    Beijing News reporter noted that four stores in Hanli Xuan were "blacklisted" for fake meat within two months, while in its official response it insisted it was "illegal operation by individual stores".
    December 2016, Hanli Xuan headquarters issued a statement on the "fake meat" problem in Changsha store, saying, "The illegal operation of very few stores cannot be used as a basis for denying all Hanli Xuan stores." After three Beijing stores were again found to be using "fake meat", Hanli Xuan headquarters finally admitted that the violation is true, said it will cooperate with the Beijing Food and Drug Administration and related departments to do a good job of the incident and related stores investigation.
    franchise stores to purchase their own ingredients headquarters to monitor the absence of
    business data show that Beijing Hanli Xuan Catering Management Co., Ltd. was established in 2005, registered capital of 300,000 yuan, the legal representative is Zhang Chuan, the scope of business involving catering management, hotel management and other business.
    Han Lixuan is a brand licensing, franchise chain of light asset expansion route. Its official website says it now has more than 20 chain stores in Beijing, and by the end of 2016, the number of foreign chain stores will exceed 300. Joining stores must pay a franchise fee, security deposit and other fees to the headquarters of Hanli Xuan.
    According to the investigation, Beijing regional standard store joining fee of 250,000 yuan, security deposit of 10,000 yuan, brand use fee of 200,000 yuan / year, foreign standard store joining fee of 200,000 yuan, security deposit of 60,000 yuan, brand use costs of 20,000 yuan / year, the above-mentioned fee contract term of 5 years, all need to be paid in one lump sum.
    Beijing News reporter estimated that if according to the standard store franchise fees, security deposits, brand usage fees (five-year contract term) to calculate, Hanli Xuan headquarters from the franchisee may get as much as 115.2 million yuan.
    in the specific operation, Hanli Xuan headquarters did not take the unified procurement of ingredients, unified distribution of the mainstream "central kitchen" model, but by the major franchisees responsible for their own. Its official website statement said that the headquarters of Hanli Xuan stressed that there is no "food from the headquarters unified distribution" of the contract agreement, each franchisee is independent procurement, self-financing.
    , for the franchisee frequently exposed to the problem of ingredients, Hanli Xuan headquarters has the corresponding supervision? On February 6th, a reporter from Beijing News consulted Han Lixuan headquarters on the grounds of his intention to join. Staff said that the franchisee ingredients are purchased by themselves, headquarters can introduce the corresponding merchants. On the "fake meat" incident, the other side will be responsible for clear, said that the headquarters is not responsible for unified procurement, this is only a single store's personal behavior, "we will increase publicity efforts, telephone return visits, inspection, signing contracts expressly can not do so."
    February 13, the Beijing News reporter again called HanLixuan headquarters, a staff member responded to the interview, said that the above three stores belong to the franchisee, according to the headquarters of the franchisee, raw material suppliers verification found that its company qualifications are complete, but some raw materials are not clearly marked and other issues, "there are currently two stores to resume business, the specific investigation of the company will also be unified announcement." Wang Dongming,
    strategic adviser to the restaurant chain, pointed out, "Hanli Xuan headquarters itself does not intervene in the raw material distribution and operation of joined restaurants, in the event of problems, it is the operating company that bears legal responsibility." "This franchise model can help reduce operational risk and quickly make a profit. And the reason why Han Lixuan on the franchisee's food safety problems do not care, but also because of its accumulation of joining fees and other funds, can be used for investment. With the income and joining fees of second- and third-tier cities, Hanli Xuan can still be resold or transformed in the future.
    's cheap self-service net profit is about 20%
    According to Hanli Xuan's official website, hanlixuan cafeteria beijing area pricing standard is 59 to 69 yuan a, second- and third-tier cities only 49 yuan a. According to a return on investment table provided by the company, if estimated at 47 yuan per capita consumption, a 600 square meters, 200-room cafeteria, the annual net profit between 1 million to 1.25 million yuan.
    profits come from in such a cheap pricing space? Han Lixuan staff in the introduction of joining matters, said that the current self-service barbecue gross margin is generally 50%, that is, 49 yuan customers will eat an average of half, plus rent and labor costs, net profit can earn 20%.
    But the Beijing News reporter noted that to Beijing Xinfadi February 12 market data, for example, the cheapest average price of beef hind legs meat at 25 yuan / catty, according to HanLi Xuan 49 yuan / bit of the price, even if not labor, processing and other costs, each customer as long as the consumption of more than 2 kg of beef, it may lead to restaurant losses.
    . Industry extension
    mixed into a cheap self-service "subliminal rule
    a brand of self-service barbecue franchisee revealed that the current buffet pure profit of about 20%, because most people are not eating back, "like barbecue greasy, most people have to eat some cheap fried vegetables, dumplings, actually accounted down, female consumers a single cost of about 10 yuan, male consumers in a single cost of about 30 yuan, especially the cost of eating about 40 yuan."
    Another industry insider revealed that self-service barbecue shops in order to control costs and the pursuit of profits, popular a set of "meat" "sub-rules", "good meat and secondary meat together, different meat together, fresh and not fresh together, if the use of frozen long-term meat, the cost can be lower." The person said that when the restaurant uses this "meat-and-meat" ingredient, it is frozen and sliced and marinated, and no customer can eat it.
    , a number of well-known cafeterias have also been involved in the "fake" of ingredients. In 2013, according to media reports, The Swan's Whale Shark International Seafood Parkhouse cafeteria is suspected of counterfeiting a variety of high-end foods, such as silver ears posing as bird's nests, chicken rib juice posing as bow juice and so on.
    2014, a Beijing cafeteria was sued by consumers for not served "fat cow" that was not real beef. The restaurant's head chef pleaded guilty at the trial to ingredient fraud, saying "the restaurant industry does it all." "
    " this kind of cheap barbecue self-service business model, meat in the raw materials accounted for a high proportion, according to the normal cost of making money is difficult, easy to appear to be second-best. Wang Dongming, a strategic adviser to the restaurant chain, told the Beijing News that meat consumption in many cafeterias is almost unprofitable, and that only through meat to drive consumption of other high-margin dishes such as seafood, vegetables and beverages can the overall cost be diluted and profits realized.
    Wang Dongming believes that, such as Han Lixuan walk or 10 years ago the restaurant industry low-margin market-grabbing traditional model, although can quickly strive for the market, but with the rise in food, rent, labor costs, consumer food safety awareness is getting higher and higher, leaving it with little room for transformation. (New Beijing News)
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