Health food has become a popular consumer trend in China.

The U.S.-China Health Products Association .The American-Chinese Health Products Association was founded in the United States in 2010 as a non-profit organization. Its core goal is to promote the products and services of its members worldwide. The Association has worked closely with a number of foreign and local government agencies and organizations in China to promote the further development of China's overall health products industry. In addition, the Association provides its members with a variety of business advisory services to help them succeed in the U.S. and Chinese markets. This paper analyzes the current situation of China's health care products market and gives a brief introduction to the supervision mode of health care products.China's health care products market tends to e-commerce Data from China's Double Eleven Shopping Carnival 2015 show that sales of health products are outstanding among consumer goods in countries entering the Chinese market through cross-border e-commerce. Sales of many imported health products companies generally reached hundreds or even thousands of percentage points during this year's double eleven period. This phenomenon reflects that China's healthy food has become a new trend of popular consumption. Why are Chinese consumers so keen on health products? How has e-commerce become the main channel for selling healthy products?based on the enthusiasm shown by Chinese consumers for the health industry, the author believes that, in the world, China is a big country with a long history of food culture, and its traditional Chinese medicine culture is deeply rooted in people's hearts. This mode of health care has laid a strong cultural foundation for the formation of health consciousness in the whole society. In recent
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food safety has become a hot topic among Chinese consumers, and related issues have aroused consumers' high regard for their health. Chinese consumers are seeking safer, healthier diets and dietary supplements for the health of themselves or their family members., e-commerce as the main sales channel of health products, the reasons are extremely complex. Subjectively, e-commerce itself has a product price is low, shopping is convenient and fast, perfect after-sales service and other significant advantages. Objectively 7009, the
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Law implemented a strict regulatory model for the operation of health food. China's health food regulatory system has been developing for many years, but now the legislative process has failed to catch up with the development of market demand. When a new type of health food is launched in the Chinese market, operators are subject to a lengthy and costly "blue hat" registration process due to policy constraints. A product in the registration process of 2 to 3 years will need hundreds of thousands of yuan cost, this regulatory model to some extent slowed the development of the health food industry. The decline in investment by foreign or local health food enterprises has seriously hindered the education of health food knowledge, reduced the quality of health food and product reserves, and even some opportunists have taken advantage of this opportunity to open the way to profit.Regulation model for the U.S. health care market Based on the long registration process and over-capital consumption, only a handful of foreign health food companies have passed product registrations in accordance with China's food and drug regulations, but no such regulations have emerged outside China. For example, the current filing system in the United States requires any health food company that wants to bring its products to the U.S. market to submit its marketing plan to the FDA for filing. The Act, called the Dietary Supplements Health and Education Act (DSHEA), was incorporated into the provisions of the law in 1994 and entered into force. Enterprises can promote the basic functions of their role in a structure of the human body, and make a "structural function statement". For example, coenzyme Q10, fish oil and other products have been "assisted to support the cardiovascular system" structural function statement, but did not claim that the product can treat or cure disease. Such concise descriptions let consumers know that current scientific research suggests that the product is good for the health of the cardiovascular system. FDA law expressly prohibits health food companies from claiming that their dietary supplements can be used to treat diseases.addition, the U.S. notification system is handled very quickly, and most of it is free. U.S. lawmakers built DSHEA to balance consumer demand with the safety of product formulations, allowing companies to operate and grow naturally. Today, about 70 percent of Americans take health products every day, and there are more than 60,000 products on the market for consumers to choose from. In 2014, the U.S. market share of health products was about $37 billion, or about $164 per person per year. If the Chinese health care market were also calculated by multiplying 70 percent of the population by $164 per person per year, we would see a market four times more than the U.S. health product sales, or a market worth $157 billion, and more people's health would improve as a result.
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