Health food imported and pasted to ban production and sale

Following the ban on the production of infant formula milk powder, China plans to use the most stringent regulation to control the production and marketing of health food and false propaganda The chaos in the domestic health food market eventually led to the determination of the national regulatory authorities to re regulate After this year's national food and Drug Administration launched five consecutive months of special action to focus on "four non", the reporter learned yesterday that the state plans to issue a series of new management measures on the production, sales, publicity and other aspects of health food to further rectify and standardize the production and operation order of health food and purify the health food market The reporter learned from the official website of the State Food and drug administration that at present, there are three new management measures for health care management that are seeking public opinions, including the provisions on the management of labels of health care food instructions, the provisions on the management of entrusted production of health care food, and the announcement on further standardizing the supervision and management of health care food and severely cracking down on violations of laws and regulations It seems that the time for the draft to be hung is concentrated on the eve of national day The most interesting thing is that one of the new regulations will stipulate that "no licensed health food shall be produced, operated or imported" According to the draft, "food without the approval number of health food shall not claim the health function on the label or instruction manual If the food has the health function claimed and has obtained the food production license, it shall be severely investigated and punished according to the illegal act of false or exaggerated food publicity."; If the responsibilities of other departments are involved, they shall be transferred to the relevant departments for investigation and punishment according to law " The above new regulations will clearly stipulate that the approved health food shall be produced and marked in strict accordance with the contents specified in the approval documents "No licensed health food shall be produced, sold or imported." In the draft for comments of the regulations on the administration of labeling of health food instructions, it is proposed to stipulate that the instructions and labels of health food shall not be marked with "explicit or implied contents with the function of preventing and treating diseases; false, exaggerated, misleading or deceptive words or graphics to consumers" In the draft of regulations on management of entrusted production of health food, the new regulations intend to establish a record management system for entrusted production of health food For the qualification of the entrusted party for health food production, the new regulations stipulate that it shall have the inspection ability suitable for the inspection requirements of the quality standards of the raw and auxiliary materials, intermediate products and finished products of the entrusted health food production; it shall have a perfect and traceable product production quality management system At the same time, "the production site, equipment and other conditions of the entrusted party shall meet the requirements of the variety and total quantity of production within the same period." The new regulations also stipulate that the entrusting party shall not entrust two or more enterprises to produce the same product within the same period If the entrusting party produces the same product by itself, it shall not entrust the same product to produce at the same time The entrusted party shall not change the approved production process and formula of health food products without authorization, and shall not entrust the entrusted production products to other entrusted parties for production again Health food OEM production is very common in China In 2012, the event of "Spirulina involving lead" aroused social concern, which was caused by the sale of "low price OEM" and "blue hat" approval number of health food In this year's special campaign of "fighting against four evils" in health food, the State Food and drug administration also directly pointed out that the production, sales and publicity of health food were full of chaos, illegal drug addition, fake and inferior food claimed to be able to cure difficult and miscellaneous diseases and so on The relevant person in charge even admitted that at present, more than 90% of the health food advertisements in the media are false propaganda In addition, tablet, capsule, oral liquid, granule and other health food which are very common in the market may also be strictly examined If only the food production license (QS mark) is obtained, the State Food and drug administration plans to prohibit its production and sale in the form of tablet, capsule, oral liquid, pill and other shapes from January 1, 2014; it is prohibited to claim the health function of nutritional supplements "The above-mentioned products claiming health care function can only be produced and sold after obtaining the approval number of health food" At the same time, the State Food and drug administration is soliciting opinions on the "Regulations on the administration of labeling of health food instructions", which requires that the health food instructions and labels shall not indicate or imply the contents that have the function of preventing and treating diseases; it is prohibited to use the descriptive or deceptive and exaggerated trademarks for health food Industry impact: the new deal or the opening of a new era in the industry believes that the series of actions since this year shows the determination of the state to rectify the chaos in the health food industry "For some businesses who only focus on market efficiency but not product quality, the" good times "will never come back." Zhang Ruiwen, a researcher in the pharmaceutical industry of CSCI economic consulting, pointed out that for a long time, the majority of health food in China has been marketing products driven by the market Enterprises use "star effect" and "advertising bombing" to attract consumers, but ignore the quality of products In recent years, China's health food industry has developed rapidly By the end of 2012, there were 2006 health food manufacturers in China, with an output value of more than 280 billion yuan in 2012 At the same time, due to the lack of effective policy supervision and the fact that the industry is still in the primary stage of development, the domestic health care products industry presents the status quo of "scattered, small, disordered, poor and fake", such as the "Spirulina involving lead" incident last year, the controversy over the beauty of the hot fried collagen this year, etc CITIC Securities pointed out in a report yesterday that the reorganization of the industry will gradually eliminate a number of non-standard enterprises in the industry, make a lot of market space for the industry leaders, and benefit the industry leaders with high standards and many approvals " Zhou Rui, director of economic consulting and research of CSCI, believes that as people's consumption tends to be rational, enterprises should change the development mode that only pays attention to publicity and market operation in the past For large enterprises with R & D strength, developing safe, effective, valuable and high-tech products is the "hard truth" In addition, with the further strengthening of market supervision, the entry threshold of health products industry will be further improved, and the industry integration will be opened The person suggested that enterprises should start from the production, sales and publicity of products, adjust the industrial chain, change the development status of "head light foot heavy", and get a share in the industry integration.