Health management map decryption: 3 years more than 100 investment three major track billions of dollars.

According to the National Bureau of Statistics
, China's total number of medical visits reached 8.42 billion in 2018, a record high, according to the National Bureau of Statistics. This diagnosis and treatment figures convey these a wake-up call, that is, the prevention of disease needs to move forward, personal health management and related industries in urgent need of further development.
has been exploring and developing in China since the emergence and spread of medical concepts related to health management at the beginning of this century. In 2014, in the year of the Internet healthcare year when mobile Internet technology was launched, health management also saw a rising curve, with a variety of innovative models emerging.
since then, with the introduction of the "Healthy China 2030" Planning Outline, The Healthy China Action, the 13th Five-Year Plan for Health Promotion and Work Planning and other policies, the status of health management in the medical and health services has been greatly improved, from treatment to treatment of the disease has been gradually established, the health management industry has also entered a rapid development, the market gap is rapidly narrowing. Under the three trends of aging population, disease spectrum change and technological evolution, health management is becoming a big blue sea of innovation and entrepreneurship.. From 2018 to the first quarter of 2020, there were 132 investment and financing events in the primary market in the field of health management, with a capital investment of about 5.9 billion yuan, and the three most popular sub-sectors of capital were chronic disease management, sports health and health management. (Note: Generalized health management refers to the degree to which non-medical means help people approach to full physical and mental health; narrow health management refers to the use of various means to provide managed health services directly to promote and maintain the health of users, and the business model of enterprises is built primarily around direct user-oriented management health services.)
arterial network combined with the analysis of relevant information and interviews with industry figures, trying to sort out the real market situation of health management and the future direction of development.
health management is a non-medical means to help people approach the degree of complete physical and mental health. According to a data disclosed by Kaiser Medical, health care accounts for only 10-20% of health-impactfactors, while living conditions, lifestyle, etc. account for 80%-90% of health-impactfactors.
in our country, heavy medical light prevention has always been the most common problem in the health medical ecology, the health management industry has long been in the exploration, "touching the stone across the river", did not find an effective way to develop. In a public hospital-led medical service system, the early stages of health management are almost limited to medical examination departments in public hospitals.
turning point in 2014. With the deepening of the reform of the medical and health system, the market system barriers are gradually broken, the industrial upgrading is advanced in depth, and with the direct promotion of new technology, new ideas and new policies, health management has entered the fast lane of development. According to analysing data, the market size of the health management industry this year was 221.6 billion yuan, and in the next five years, the market volume has doubled to 501 billion yuan.
October 2016, the Central Committee of the Communist Party of China and the State Council issued the Outline of the "Healthy China 2030" Program, which clearly states that health should be integrated into all policies and that China's main health indicators will be among the high-income countries by 2030. In the following years, from the "China's medium- and long-term plan for the prevention and control of chronic diseases (2017-2025)" and other macro-policies issued by the State Council, to the "health insurance management measures" and other micro-policy changes, health management has been frequently mentioned, the policy for the development of the industry has been emphasized and affirmed, and pointed out some specific paths, such as the proposed "health insurance costs, up to 20% can be used for health management." "
, according to the China Family Health Big Data Report, less than 1/4 of the groups who understand the basic knowledge and concept of health, less than 1/5 of the groups with healthy lifestyle and basic health skills, but the proportion of people who agree that "health management should be covered by every member of the family" reached 93%, and the proportion of people who agree with "more hope to improve their unhealthy lifestyle and habits" has reached 81.8%. But at the same time, they also point out that the level of health literacy of Chinese residents is still low, which is a market in desperate need of solutions.
technology, with the development of the Internet of Things, artificial intelligence, big data and other technologies, and the large-scale popularization of products such as wearables and home monitoring devices, solutions that can improve people's lifestyles have emerged, i.e. the use of smart network devices to monitor user health data, interfere with and guide user health. In VC's eyes, the maturity of technology and products, often means that "standard, replicable, scaleable, quantifiable" logic sitting solid, a "long and wide track" has emerged.
, a group of investors with business cards and capital began to look for cases in the market. Gao Yu cast music carving campaign, Sequoia cast Fiture (main home technology fitness service), Northern Lights cast the psychology, SoftBank cast Mommy know, Pacific Insurance, etc. cast wonderful health ...
. As the main drivers of capital, demand, policy, technology emerge, so does the story of health management. The stage is set up, the audience is seated, the stage curtain opens, and the actors come on stage.
. From the above image, we can see that chronic disease management, sports health, health management platform is the three sub-areas of capital concern, respectively, the investment amount of 2.17 billion yuan, 1.8 billion yuan, 940 million yuan, the total investment and financing amount of the three areas accounted for more than 80% of the health management (broad concept) industry.
the reason for the large amount of capital investment in these three sub-sectors is that, with the maturity of innovative enterprise business and products, the investment turn back, large-scale financing frequently appears. For example, in April 2019, health management platform Miao Health announced that it had received 500 million C round of financing, in the past three years, Zhiyun Health (formerly palm sugar medicine) in the field of chronic disease management received 4 rounds of financing, the latest D round received 1 billion yuan of financing, 4 rounds of cumulative financing of more than 1.8 billion yuan, and in July 2018, the sports health sector, Kept, announced that it had received 127 million U.S. dollars in financing from GGV Jiyuan Capital, Tencent and other investments.. In 2015, the market for diabetes management APP, the families are also highly sought after by the capital, the industry called it the "sugar war." Today, we can see that the main diabetes management business, in the last three years only 5 have received financing, in the early name of the palm sugar medicine Zhiyun Health has become a leading enterprise.
Zhiyun Health Founder is Yu Ming. Prior to the creation of Zhiyun Health, He had worked for Intel, Johnson and Johnson Medical and other famous enterprises. In 2014, He came up with the ideal of "building a century-old company with a solid foundation in the big health sector, starting with services and big data management in the field of diabetes." "
so, with a million annual salary, living a decent life, Ming Ming changed the trajectory of life, resigned into the ranks of entrepreneurs, the creation of the "palm sugar medicine." At the end of 2014, the products launched by Minming and his team enable diabetics to accurately record blood sugar, assess complications, and learn about sugar control, with intelligent computing methods.
in addition to diabetes management, the field of chronic disease management has also appeared in the deer hospital and Akang health and other outstanding performance of enterprises. Xiaolu Medical Center is a Chinese medicine telemedicine platform, operating for chronic diseases and urban sub-health people of Chinese medicine conditioning APP;. In the past three years, there have been 25 investment and financing incidents in the field of sports health, with an investment amount of 1.8 billion yuan. In the investment institutions, we can see that Sequoia, Gaoyu, Tencent and other first-line capital has been betting in this area.
However, from the current main business of enterprises, this area is "sports, no health", that is, the main enterprises are focused on the user's sports fitness, and rarely directly to monitor and intervene in the user's health behavior. In the future, if companies in this area can expand sports fitness into a more direct range of sports health, then the ceiling and bottlenecks of enterprises will be opened.
the largest financing company in this area is Keep, founded by Wang Ning, a 90-year-old. The founding point began when she fell in love with running by breaking up when he graduated from college and then wanted to make a mobile fitness app. In the summer of 2014, The first prototype of Keep was born in a cafe near Beijing's Gonghe Palace. Since then, with the empowerment of Tencent, GGV Jiyuan Capital and other capital, Keep has slowly changed from a single tool to a comprehensive sports application that combines fitness, socializing, eating, running, cycling and e-commerce.
in the past three years of investment and financing events, the primary market has only three financing events, Bird Health, Zhikang Technology, Oya Medical received early investment.
But in the secondary market, the story in this area is good enough.
2006, before the main identity is the Shanghai Tianyi Investment Group Chairman's melting, cross-border into the field of health check-ups, the establishment of the United States Year of Health. Since then, with the United States year health shell listing, mergers and acquisitions and a series of capital operations, The United States year health has become the health check-up market core operating data ranked first in the enterprise, even once in the industry's first Ciming medical examination has been the United States big health income.
on the evening of October 27, 2019, a paper announcement of the Year of the Year announced the entry of another giant. According to the announcement disclosure, Ali Network and the concerted action person Hangzhou Xintou total 10.82 percent of the Health shares, will become the company's second largest shareholder, while Shanghai Yan yan granted 5.34% of the united states health shares, which is managed by Yunfeng Fund, and Ma Yun is also closely related. Ali's total investment amounted to 7.265 billion yuan. Earlier, Ali's Taobao and its investment in Suning Tesco and other multi-funded privatization of another medical giant Aikang Guobin shares, in a deal worth $1.5 billion.
two total investment of about 18 billion yuan, one-time foundation of Ali in the field of health check-ups of the absolute advantage. As China's largest health needs portal and big data platform, the company has almost unlimited industrial extension and influence, and is essentially more like a big data company that produces, develops, uses and enhances this data and uses the data to create new value for the health of its customers, mr.
said in an interview. "Professional census - high-risk screening - individual prevention - precision therapy is the basic logic of our business development." "It's very, " he said.
here, this paper adopts the narrow definition of health management, that is, the direct provision of health management services, the use of various means to promote the health of users, the business model is also based on the user's management health services.
in the past three years, there have been 21 investment and financing incidents in this area, with a capital investment of about 940 million yuan.
health management is the embodiment of comprehensive medical technology, its development is not only a single industry to promote, but the result of multi-industry co-operation. At present, with the help of the Internet of Things, big data and other forms, health has been more than the medical sector enterprises "patent", to different angles of health management development exploration, the pace of coordinated development of the market multi-industry has gradually formed.
with a series of health management applications and service organizations stand out, the practical application of industrial collaboration is deepening. Apple, Ali, Google and many other large groups are also involved in different degrees of health management areas, and with their own development advantages in many types of industries, and gradually carry out comprehensive technology for health management services, highlighting their product advantages.
and in the domestic market, from the above image of the enterprise's main business we can see that health management enterprises have a variety of operating models, such as the use of big data to drive patient management to help users achieve in-hospital smart care and out-of-hospital mobile care of the best care home, to do comprehensive health management platform of wonderful health and dynamic health, focusing on the field of sleep ice-cold technology.
the largest financing company in the field of health management is Miao Health, and the CEO is Kong Fei.
2012, Kong Fei, then president of the well-known gaming company, saw an object, a medical-grade mobile health terminal developed by an Israeli company. In the following year or two, Kong Fei made a trend analysis through foreign inspection, hospital research, experience summary and other ways, and came up with his own judgment: health management is a big trend, is a big opportunity. So Kong Fei started his business and founded Miao Health in 2014.
the current wonderful health under the development of wonderful health APP, Magic Bao, wonderful medicine, magic medicine, Canada Health Management Center (China) and other 7 major business groups, with high-frequency health management as the entrance, set up a "health and medicine, medicine, insurance" model closed loop, the total cumulative user of more than 80 million, the cumulative financing amount of nearly 1 billion yuan.
in the segmentation of generalized health management, the four sub-areas described above are more mature. In health devices/devices, mainly based on Internet of Things technology, the development of wearable devices, such as VanMi technology, euphemism, wearables have now become mass-grade products, in the health management industry chain occupies an extremely important position.
in the field of health information, in the last three years there have been 4 investment and financing incidents, encyclopedia stylistic medical network, parent camp, Momself to obtain investment, the current market size of the field is small;
in other areas, enterprise business models are diverse, such as medical live-streaming medical technology, old-age services information, such as information, the business model of enterprises in the field is in exploration. the relative high-speed development of the
industry in recent years, let people gather such a consensus: if not do health management, China's future medical pressure and pension pressure will be very large.
this means that the future prospects of the industry are extremely clear, health management will play an increasingly important role in the evolution of the entire health care industry in the future.
, however, for the moment, there are still many pain points in the industry as a whole. In an interview with Arterial Network, Miao Health COO Gu Shufeng shared what he saw as industry pain points, bottlenecks and opportunities:
first of all, the need for health management has always been there, but the health management industry has been lacking effective and targeted tools in the past, personalized and personalized health management and big data law there is a paradox. For example, the big number law of big data will come to the understanding that long-term high-sugar diet will lead to diabetes, but as far as the individual, because each person's physical differences, different living environment, such a large number of laws in the individual users are likely to fail, a single dimension of the statistical large number law, more need multidimensional.