High-end intestinal innovation promotion to the public to become a manufacturer must-have single product.

However, pork prices have fallen slightly over the past two days, but the increase is still huge compared with last year. In the first week of September, the national average price of pork was 56 yuan per kilogram, up 38.1% year-on-year, according to the Ministry of Agriculture and Rural Affairs.
pork main raw material prices continue to be high, coupled with the outbreak, the market has not yet recovered, high-end intestine is okay?high pork prices
high-end sausage manufacturers how to protect profits?
grilled sausages has been a hot topic in recent years. But there has been no clear standard for what is a high-end intestine.
than two years ago, reporters interviewed a number of people in the industry on this issue. The more accepted view is that the difference between high-end intestines and ordinary intestines, mainly reflected in raw meat, intestine clothing and terminal small equipment: raw meat, pork and chicken or other meat conditioning of meat intestines, or pure poultry meat intestines, belong to the middle and high-grade, and pure pork intestines are relatively high prices;
year, pork prices have been high and chicken has been relatively flat and low. Monitoring information from the Ministry of Agriculture and Rural Affairs shows that in the first week of September, the national average price of pork was 56.00 yuan/kg, up 38.1% YoY, while the average price of white-striped chicken was 21.94 yuan/kg, down 6.6% YoY.
then, in this context, the range of high-end intestine division, has not changed?
"Our business is divided by the factory price range," he said. Source Xiang food marketing director Ren Minghua introduced, "10,000 yuan a ton, count low-end intestines; Mr.
, head of business of a intestinal enterprise, also said: "Now the factory price of pure pork intestines, nearly 30,000 yuan a ton." Previously mainly used No. 4 meat, now most of the cost is relatively low No. 2 meat. Mr
Wang lamented that pork raw material prices continue to run at a high level, and in the terminal grilled sausage is very difficult to increase prices, manufacturers to dealers the price has not changed, manufacturers' profits are reduced.
agent roasted sausage for many years Harbin dealer Wang Tao agreed: "manufacturers do not raise prices, are afraid to rise first." He introduced that raw materials have gone up, prices can not go up, some manufacturers can only "pump" - adjust the product formula, such as reducing the meat content, or pork for chicken, duck meat and so on.Shen Binsong, head of food marketing in Fujian Province, revealed:
A high-end intestine like pure pork intestine, in some special channels, the price can follow the raw material water rising ship high, more benign." Because high-end consumer demand is relatively stable. Mr.
wang also said that consumers accustomed to high-end intestines will not be willing to save money to eat worse, do high-end intestine manufacturers can not because of a period of cost pressure, the accumulation of many years of this market to give up, "or to insist on quality unchanged."is now generally achieving positive growth, an average monthly increase of 30
from the birth of the grill, the streets, shopping malls, cinemas, schools and other places, is an important sales terminal for grilled sausages. But earlier this year, the sudden outbreak hit the operations of the above-mentioned consumer sites.
a long-term process to revive the market. How are the baking companies doing at the time?
"I do, is generally the factory price of more than 20,000 yuan per ton. Now the market has largely recovered, but sales of recreational grills have fallen a lot this year as a result of the outbreak. But through live shipping, Taobao and other online platforms, home channels sales growth is very large. Wang Tao introduced.
Mr Wang's business, sales are also growing at around 30 per cent a month. "We've adjusted the channels, and while the grill stalls have shrunk, systems like convenience stores have done a good job and overall performance has grown."
Dealer Zhang Zulu also said that in the first half of the year, some leisure small terminal closed down, but also some customers in the same period sales fell a lot. But since May, his trading company's intestinal sales have returned to about 70 per cent of the same period last year and are now growing. He agent of a high-end intestine brand, launched a pure chicken mid-grade intestine, market feedback is very good.
as a intestinal manufacturer, Ren Minghua introduced, the source of incense food business has been restored, is now in a state of growth. In the core market, the average monthly sales growth of 30% to 40%, of which the growth of mid-grade products is the most obvious.
Shen Binsong also said that this year, its bright food performance from April began to increase monthly, the largest monthly increase of 60%, the average monthly increase of about 30% to 40%. "After the opening of the stall economy in June, it was summer, which was good for the grilled sausage market. Now in short supply, factory production began in September. " from innovation to the public, high-end intestine manufacturers must-have
grilled sausage upgrade, is a sustainable development process.
If, a few years ago, the model of "high-meat intestines and volcanic stone grills" injected new life into this "rotten" product, then today, high-end intestines have moved from innovative products to popular products. At this time, grilled sausage want to upgrade, not only the product needs to be innovative, but also applied to a richer channel.
in Zhang Zulu's view, this year's grilled sausage market entered the stock competition. Specifically, the market stores have not increased, the competition between manufacturers is the competition for existing terminals. Because of the high price of pork raw materials, in order to reduce costs, some enterprises are not simply rough meat change or adjust the proportion of different meat, but in product innovation to do articles.
" for example, the newly developed crispy bone intestine, corn intestine, or pork, but increased brittle bone, corn raw materials, the overall cost has dropped, the taste is better, the market feedback is very good." 'This is not a downgrade, ' Mr. Zhang said.
Tao also said that the grilled sausage market is only part of the single-store terminal shrinking, catering, convenience stores and other access to a large demand. The overall scale of the high-end intestine to do, whether manufacturers or dealers are in the direction of good quality.
now involved in intestinal products manufacturers, in addition to the main items of intestines, there are a large number of hot pot enterprises. Especially from last year to this year, as a hot pot material upgrade logo of the "lock fresh", basically covers intestinal products. For example, Anjing lock freshly equipped with original sausage, black pepper sausage, mariner food Nanquan king series in addition to meat intestines, but also added cod cheese sausage and other seafood sausage lock fresh.
"high-end intestines are now 'strong circulation products'." Zhang Zulu explained that "strong circulation" is the manufacturer's necessary single products, popular products. (According to frozen food)
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