High-energy pre-"Golden Nine" paint companies need to think about those things

China Coatings Online News Information:
September, the market began to enter the traditional meaning of the "Golden Nine" sales season. All along, in the "Golden Nine Silver Ten" double holiday, household consumption increased significantly, it is the paint enterprises to seize the beach market, improve sales of a good time. And for the arrival of the "Golden Nine", multi-industry "up, up, up" situation, what is the current paint market environment? In the double festival, the enterprise to fight the "golden nine silver ten" initiative is only only in the "low-cost promotion"? And for the upcoming "Silver Ten", paint companies how to do?
High-energy pre-"Golden Nine" paint companies need to think about those things
In the previous paragraph, the G20 summit was in full swing, and by the G20 summit and environmental verification, the impact of many enterprises' production is limited, especially chemical enterprises. It is understood that the decline in production of chemical enterprises from 20% to 50%, and some enterprises in Jiangsu and Zhejiang region, before and after the summit need to stop production.
to the earlier news, this year, the domestic price of titanium dioxide has been raised ten times in a row. It is understood that more than half of the enterprises such as Longyu, Yulilian, Dongjia, Jinpu, Zhongnu, Xinfu, etc. are limited to reduce production, which will lead to September and October, China's titanium dioxide inventory is at a low level, supply is relatively tight. After entering the "golden nine silver ten", with the demand into the peak season, the price of titanium dioxide is bound to rise is bound to skyrocket. Raw materials rise, paint companies also want to rely on "gold nine silver ten" by "low-cost promotion" to win a good harvest, ask about the gains and losses, it will become difficult to say.
in real estate, in the Ministry of Housing and Construction series of regulatory policies under the release of the camera, the real estate market transaction response is relatively flat, in which the first-tier city cooling is obvious. September 12, the relevant institutions released data show that the first week of September monitored 25 first-, second- and third-tier cities, the overall volume of real estate transactions flat, of which the first and third-tier cities on behalf of the city fell significantly, second-tier cities rose slightly month-on-month. Among them, the volume of transactions in four first-tier cities decreased month-on-month, with only Beijing seeing an increase in transactions, while the year-on-year decline also showed a downward trend, with Shenzhen seeing the largest decline. Among the second- and third-tier cities, 70% of the city's turnover fell.
, on the other hand, at the market supply level, this year's "Golden Nine" did not appear a large number of concentrated push phenomenon. In the past two years, the peak season aura of "Golden Nine Silver Ten" has gradually passed away, more developers will choose to start at the beginning of the year to "catch up" the full-year results, the first half of this year a large number of housing enterprises have completed the task on time or even exceeded the task, the second half of the sales pressure plummeted, and in the future inventory and new inventory significantly insufficient circumstances, the second half of the housing enterprises are more considering improving profit margins, rather than speed up the rate of de-deification.
therefore, from the overall data, this year's Gold Nine did not appear in previous hot starts, and after September, there will be no outbreak of supply concentration.
prices of raw materials, the real estate market calm, this "golden nine" for paint companies, it does not seem so easy. And in the not very good business environment of small and medium-sized tu enterprises, or because of capital, technology, talent and other reasons will face greater difficulties. Two-thirds of September has passed, paint companies are not much of a push, this traditional golden promotion season also seems to be gradually diluted signs.
In fact, "Golden Nine Silver Ten" is not the focus of the paint enterprises, this tradition should also become the past style, needless struggle two months of promotion can bring their own this year how much revenue, it is better to plan well, how to seek change, under the existing conditions, out of the old thinking, so as to indulg their own market. Paint is a very traditional industry, however, this tradition should not let our thinking adhere to the traditional concept, we can use an innovative form to achieve traditional development. Products are very traditional, marketing, promotion can be very advanced. At present, the rapid development of the Internet, e-commerce industry every place flowering, test water and electricity merchants are one, paint enterprises can only use a new form of online promotion, open the visibility of enterprise products, improve product sales, this scene why not.
At the same time, in the paint product homogenization phenomenon serious at the time, paint enterprises should abandon the "quantity to win" idea, after all, compared to simply low-cost sales to improve product sales, do a good job of quality and after-sales double guarantee, so that consumers get benefits at the same time and feel the product, service excellence, in order to establish a better reputation for enterprises, win more "return customers", really do sales and brand promotion effect.
autumn season, everyone is looking forward to a good harvest, but what we want is not only a harvest this year, we also hope to receive this year, but also rich next year. In the fierce market environment, the market itself has unlimited variables and possibilities, enterprises can not rely on the "golden nine silver ten" traditional "walking" method to obtain a good harvest, the road to be wide, the idea must be new.
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