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News: Since mid-May 2015, Hong Kong Baorun Paint Co., Ltd. has once again organized a continuous investigation and visit by the head of the marketing and technical departments of Jiangxi Nankang shimu furniture, Zhejiang Ganzhou antique furniture, Anhui Hefei solid wood door, solid wood staircase Shanghai Jiading, Shandong Ningjin Ming solid wooden table and chair capital, Hebei Wuyu Mingqing furniture industry belt and other markets, on the local application and marketing services of Baorun furniture paint products with the vast number of furniture paint users, dealers representatives to talk and exchange, and achieved good research results.
Hong Kong Fort Run paint research Hebei, Shandong and other places furniture
painting
market
with the formal implementation of the country's strategic deployment along the way, the total volume and quality of China's economy will be further improved and improved. Some traditional products will go a country, services all the way around the people of neighboring countries, Guangdong and other places a considerable number of furniture enterprises because of human resources costs and other factors, along with the development of the west and the rise of the central region to provide historical opportunities to continuously increase internal migration and internal migration efforts, which includes the original unknown furniture after the rising star Nankang, Zhangzhou, Ningjin, Wuyu and other places. It can be foreseen that the rise of these furniture industry clusters, both in the domestic and foreign trade markets, the future will be in the furniture industry transformation and upgrading, one step ahead of the country and other strategies play a pivotal role.
how to do a good job of furniture paint products with the industrial transfer will extend the service and promote brand influence, traditional furniture
painting enterprises
marketing must be the subject of choice.
1. Fort Run furniture paint has always been user demand-driven enterprise development as the direction
Hong Kong Fort Run paint has always put user reputation, product experience in the priority of product promotion, for the diversity and complexity of the local market, Fort Run furniture paint in the industry's first custom furniture paint concept, the different provinces of furniture paint users of various needs classification File- and classified research and development, change the past that kind of fresh, eat all over the world, and constantly strengthen science and technology, research and development more suitable for users around the high-grade furniture paint products, in recent years, The introduction of Baorun furniture paint: clean taste of environmentally friendly furniture paint, high-plump furniture paint, ultra-smooth furniture paint products popular market, is illustrated by this.
2. Brand building is the soul of enterprise development
Brand plays an important role in the marketing activities of enterprises, not only conducive to consumers to identify products, protect the interests of consumers and enterprises, but also conducive to enterprises to carry out advertising, expand the field of business, it can be said that the brand is the symbol and representative of enterprises and products. In modern economic activities, brand strategy is of great significance and function to enterprises, in short, brand is the soul of enterprise development! Brand strategy is the core of modern enterprise marketing. From the function of brand strategy, a brand is not only a product logo, but also the quality of the product, performance, to meet the consumer's utility of the degree of reliability of the comprehensive embodiment. It condenses the scientific management of enterprises, market reputation, the pursuit of perfect spiritual and cultural connotations, determines and affects the product market structure and service positioning. Therefore, to play the brand's market influence, to bring consumer confidence, to give consumers material and spiritual enjoyment is the basic function of the brand strategy.
Hong Kong Fort Run paint has always paid attention to brand communication and brand building, to create first-class brand reputation and brand stickiness, is a key aspect of the future construction of Fort Run paint.
3. Dealer channel construction is the top priority of enterprise development and growth
furniture paint selection fort paint, will become more and more of the majority of dealers consensus and preferences. Since entering the Chinese mainland market, Hong Kong Baorun paint has always taken dealer channel construction and brand promotion as an important development direction of the company, in addition to Zhongshan, Guangdong, has been and is in the Northeast, North China, East China, South China, Southwest five major furniture production areas to set up dealer service channels, and form an average annual growth trend of more than 30%.
Hong Kong Fort Run furniture paint organization technology, marketing departments have continuously inspected Zhejiang Zhangzhou, Jiangxi Nankang, Shandong Jinan, Zhejiang Huzhou, Jiangsu Wuxi, Zhejiang Yuhuan, Jilin Changchun, Hangzhou, Guangxi, Zhangzhou, Fuzhou, Henan and other markets, more clearly grasp the first-line information, with Hong Kong Fort Run paint dealers around the talks, the next line, guidance, help solve the practical difficulties of dealers and paint users, so that users more determined brand strength.
the steady growth of Hong Kong Fort Run furniture paint is our continuous in-depth understanding and development of market demand. Through the in-depth first line, we know: China's furniture manufacturing industry, now the location is divided into two levels: coastal economic belt high-end furniture industry cluster: this includes Guangdong, Zhejiang, Shandong, Jiangsu. Inland low-end domestic sales industry cluster: This includes Jiangxi, Sichuan, Henan, Shaanxi, Guangxi, Northeast three provinces of the furniture industry. With the acceleration of urbanization, the demand for decoration paint, furniture paint products will be in a long-term growth state, in addition, the market potential of secondary decoration can not be underestimated.
Hong Kong Baorun furniture paint has always believed that the end market is the key to the development of the industry, dealers are
coatings
industry protagonists. Only the dealer is strong, the end market is developed, paint enterprises can be moisturized, there will be a strong paint industry.
"Fort Run paint" advocates environmental protection, the pursuit of excellence, products, the environment and society's mutual benefit win-win is our core values, continuous progress, increasing innovation, for the vast number of consumers dedicated to environmental protection, health, cost-effective professional products is our responsibility. In order to allow more Chinese consumers to approach the "Fort Run paint", is now facing the national investment, sincerely look forward to working with the vast number of dealer friends hand in hand, strengthen exchanges, mutual benefit and win-win situation, to achieve our common ideals.