Hot pot shop marketing method paint enterprises and line and careful.

China Paint Network
News: Today's business marketing means can be described as a variety of, we have seen a lot of
coal enterprises
using the human body painting model for promotion, attracted a lot of attention. Body painting is actually an art, compared to the recent hot pot shop marketing model - wearing short skirts to eat can discount, skirts shorter, the greater the discount, I do not know how elegant. In the face of all kinds of marketing techniques,
coatings
enterprises need to choose carefully, abide by the ethics at the same time, to combine their own brand characteristics for development is Wang Dao.
"Wearing short skirts to eat can discount, skirts shorter, the greater the discount" this is a hot pot shop in Nanjing, the new promotional activities, and this activity once the spread of the micro-blogging number has been hotly debated, some citizens feel that short skirt discounts are understandable, but the pursuit of shorter the better, then some inappropriate, this is obviously the money and beauty linked, merchants can hype, but should abide by the social order of the bottom line. And for such promotions, the Trade and Industry Bureau staff also said that this is contrary to the advertising spirit of civilization and self-discipline rules.
this kind of advertising behavior is contrary to the bottom line of commercial speculation. In fact, advertising exists, even popular, because it can convey the product's message, brand, image and thus attract consumption. Through advertising, corporate image has been enhanced and influence expanded. In modern enterprise management, the role of advertising is becoming more and more obvious. However, in this process, there have been many violations of the law, basic social morality and other advertising behavior, some not only did not play its due effect, but by the people's strong resistance.
take this "skirt" hype, first of all according to clothing to discount promotion of this idea is relatively novel, but the pursuit of "short" inevitably some too. In recent years, there are many enterprises wanton trampling on the moral bottom line, causing a great social response. Morality is not as binding as the law, but it can still reflect the "no anger and power" of soft power, once violated is equally bad. Although it is not illegal to say that beauty and skirts as the highlight of marketing means, but from the point of view of social morality, relying on "dew" to build momentum is obviously the way of social advocacy of "true good beauty" of the moral mainstream. As the saying goes: "Money can make ghosts grind", commercial hype, there is no shortage of behind-the-scenes pushers. In order to obtain the interests of small groups, some businesses or individuals do not hesitate to sneer with people, to anti-social morality, anti-civilization moral marketing methods, repeatedly violated the moral bottom line of the world, in a sound of controversy and condemnation, to achieve the purpose of being hotly hyped. "Shameless, shameless", it is precisely because some people lack the most basic courtesy and shame, vulgar commercial speculation will have a market, will also be repeatedly banned, and this time at the expense of moral ethics, the destruction of social civilization speculation, is the world's teasing and provocation, is the original fragile system of social integrity is a heavy blow.
in recent years, the paint industry market has entered a relatively slow phase. The market development speed has stagnated, enterprises and distributors have feeling the pressure of survival, in this case, paint dealers should be more strict self-discipline, to ensure product quality and quality. Make sure that the products you sell are genuine, so that you can get the favor of consumers. After all, good products can be based on the market, but also to obtain consumer recognition and acceptance.
coatings are a low-interest industry, many consumers do not
the
of the brand. When they choose paint products, they tend to value price and quality. This situation has led many paint companies to believe that the paint industry does not need branding. But with the increase of paint brands, the competition for similar products is becoming more and more fierce, consumers have been unable to pass the price and quality, simply determine which product is suitable for purchase. In choosing paint products, they also consider brand awareness in addition to price and quality. At present, consumers' brand awareness has increased significantly. Paint companies must meet the needs of consumers in order to achieve better development.
All in all, the development of coating enterprises to abide by ethics, in the brand foundation construction and product line shaping completed, to meet consumer demand, creative development marketing model, in order to truly be recognized by others, to win the market.