[hot spot] sunflower event review: how to make public relations for misplaced concerns?

Frequent falling stock prices, ups and downs of rumors and discussions, the recent sunflower incident triggered enough heat to make other industry news fade The falling stock price means that some investors may withdraw their capital and self insurance, which means that the investment of the enterprise in the later period may be reduced and the output value may be subject to fluctuation Companies may even cause personnel unrest But for products, it is too helpless Nothing has to do with product quality, but it has to bear the adverse effects The fire at the gate of the city will bring disaster to the fish in the pond In this turbulent tragedy, corporate public relations is too backward and weak Compared with the operation of giving points to the opponent in the event of Quan X and the fire caused by the event of XX drug and alcohol, sunflower pharmaceutical industry did not know why, but only responded to the CSRC and its employees I understand the embarrassing situation of internal affairs In fact, I'm trying to keep shareholders and stabilize the situation to ensure the normal operation of the enterprise, but it's not good enough The following text is not only for sunflower pharmaceutical industry Sunflower pharmaceutical industry is now in a state of semi silence, in fact, with the company's overall publicity strategy is inseparable After the incident, I paid attention to the official account of sunflower pharmaceutical industry, with only one article It's also a contribution to the Spring Festival in 2015 As an industry, no one friend has noticed this official account It is very simple that the internal propaganda department of sunflower pharmaceutical industry has not really put the propaganda path into practice The official account is more like a political task, so it is allowed to fail Many people remember that the advertisement of "little sunflower mother's class" not only made a lot of money to the TV media, but also didn't pay attention to the creation of their own media channels In the face of public opinion, missed the opportunity to communicate Of course, it may also be that there is no relevant staff at all This is not an example for domestic pharmaceutical companies I believe that many enterprises have this problem I will never feel sorry for smashing advertisements with dozens of Wanxiang TV stations and newspapers Then I don't care about the platform that really belongs to me The shareholders' meeting will give priority to its own stocks, but the cooperative market will pay more attention to whether the output of products can keep up with and whether the quality will be affected For many people, the focus is wrong Enterprises should be the center of public opinion How to guide the focus from dislocation to the right direction is a priority after public opinion We must make good use of our own public opinion platform so that dealers do not worry about supply, partners do not worry about payment, employees do not worry about salary, and shareholders do not worry about capital There is no fault in the enterprise, because the individual behavior of shareholders is improper, causing the whole enterprise to suffer losses It is estimated that sunflower pharmaceutical companies will suffer some negative impact This is unfair Sunflower pharmaceutical industry is not only a profit-making enterprise, but also an important pharmaceutical group in China In 2018, the two vote system is in full swing In the period of 4 + 7, 63 products can be sold for more than 10 million yuan, including 11 products worth more than 100 million yuan It's not easy to do that Am I doing PR for sunflower? No I just think the public relations level of sunflower pharmaceutical industry needs to be improved At least at present, the public relations level is not worthy of its scale output value The instability of a large pharmaceutical enterprise will affect the people's livelihood, at least the supply of drugs for patients Pharmaceutical companies can't stand the twists and turns at all I hope the impact of this incident will quickly disappear Let what should be borne by individuals be borne by individuals, and what should be borne by enterprises should be borne by enterprises We should separate people from enterprises, avoid the impact of personal influence on enterprises, stabilize production, guarantee quality and quantity, and do not go downhill If you can't find a suitable platform for public opinion, you can try to contact us Pharmaceutical intelligence media, an expert in brand promotion in the pharmaceutical industry, focuses on the promotion of product brands and enterprise brands in the pharmaceutical industry Welcome to consult Mr Ding 181-0230-9666 (with wechat) and Ms Ma 183-2385-6316 (with wechat) declare that: the viewpoint of this article only represents the author, not the position of yaozhi.com, and welcome to exchange and supplement in the message area; if you need to reprint, please be sure to indicate the author and source of the article.