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China Paint Network
: In the past six months, the National Bureau of Statistics website article said that since April 2012, the three-year-old commercial housing inventory continued to rise for the first time. In recent years, the policy on the property market has been the focus of attention of downstream industries such as
coatings
industry, and the relaxation or warmth of upstream industrial development policies will have a considerable impact on downstream industries.
data show that at the end of May, commercial housing for sale area of 656.66 million square meters, 150,000 square meters less than the end of April, this is the current round of the real estate market downturn, commercial housing for sale area for the first time reduced. At the same time, data show that from January to May, the decline in commercial housing sales area narrowed, including residential sales area showed a year-on-year decline, commercial sales area also increased year-on-year, an increase of about 3.9%.
addition, commercial housing sales, which have been negative for 14 consecutive months, also showed positive growth for the first time in the January-May data, up 3.1 percent. Overall, the property market is in the process of sustained recovery, sales recovery led to a rebound in overall market activity.
changes in housing policy, directly affect the overall demand and sales of paint products, is the paint sales "barometer", the current signs of housing market recovery is obvious, the development of the paint industry has a better driving role. Not long ago, the property market policy is good to liberalize, there are industry insiders said that "in the context of strong policy promotion, the impact of the property market on the home building materials industry can not be underestimated." Therefore, building materials brands should follow the rebound of the property market to actively expand the market, seize market share, especially with broad development potential of the paint industry."
, the head of the paint brand, said that the paint industry as the downstream products of the property market, the direction of development of the property market directly affects the development of the paint industry. This is a big opportunity for the depressed paint industry, the rebound in the property market will certainly stimulate the paint industry to a certain extent, the market is still confident, after all, someone buys a house on someone to buy paint, more or less will drive sales of coatings and other products, which undoubtedly brings a ray of light to the paint industry.
the paint industry as a downstream industry in the real estate industry, but the rebound in housing policy in the short term can not be mapped to the paint industry. Strong just-needed growth bodes well enough to add
to the
brand. In the increasingly fierce market competition background, Ficot paint brand has been prepared to work, in order to promote the environment, ushered in the ideal development. (Wen/Sing Qingfeihua)