How can coatings companies ensure a successful strategic shift?

China Coatings Network
: Recently, many small and medium-sized
coatings enterprises
in the employment, financing, cost and other aspects have exposed a lot of problems. They are in a dying stage, both because of inadequate policy support and because of their own mismanagement. To be sure, some
paint
enterprises in the crisis to get "new life", and some paint companies in the crisis lost their lives. So what are coatings companies' strategies for dealing with the crisis?
small and medium-sized paint enterprises can try to move from high-cost zones to low-cost zones, from developed to developing countries, from first-tier cities to third- and fourth-tier cities. After all, the operating costs of the region are often the biggest costs of coating enterprise development.
small and medium-sized paint companies can try to abandon manufacturing-led high-cost industries to low-cost emerging services. Looking at the contribution of the service industry to the industry, its development space is very large, and its own country is very strong in terms of policy support.
small and medium-sized paint enterprises can try to change the driving force of enterprise development from the traditional low-end human type to the technology innovation-driven type, based on product research and development, vigorously develop the brand, improve added value, pay attention to management, the establishment of system processes.
coatings companies ensure a successful strategic shift?
the structure of the management team should be reasonable: first, the gender structure, second, the age structure, third, the structure of experience and education. The problem for many paint companies is that they want a lot strategically, but don't invest in people who match their goals, resulting in a failure in the end.
strategy is a choice and a kind of intellectual abandonment. Only by giving up can we keep approaching the essence of business. In the commercial war, paint enterprises have tens of millions of roads to survive, but there are only two roads to death, one is diversification, the other is borderless expansion. Paint enterprises should avoid greed, delusional use of their very limited resources to do unlimited things.
coatings companies can effectively implement business practices only if they clearly know where their target customers are. If the scope of the target customer is too widely defined, it will not be achieved; If the definition is too narrow, it will not be profitable. Therefore, paint enterprises should always know clearly who is the real customer, and then heart to cherish, maintenance.
coatings companies first to clarify whether their team is competent and complete the strategic objectives set by the company, and then on this basis to design the transaction structure, in order to achieve a win-win business effect. When designing a trading structure, don't follow your competitors, which is the worst thing to do.
management is first the corporate governance structure, then the organizational structure, the control mode. But the most important thing is to match the organizational structure with the enterprise strategy model. Only through a clear organizational structure can a paint company ensure that all employees know what they are doing and what they are doing.
systems are effective tools for organizations, and the key is how to introduce process tools that fit the size of the enterprise. Paint companies should avoid trying to solve critical problems with a super-powered person, rather than using a process system. The key to the process system is to be based on local conditions and snoopathy.
is primarily about managing controls by establishing mechanisms that allow the organization to function effectively and move the organization's efforts where they are set. Organizational control is good or bad, the key is to ensure the smooth flow of information and the use of information.
In short, in the process of development will encounter more and more new problems, so coating enterprises must master these key points in order to better solve the problem, so that enterprises in the development of the road to avoid less detours.