How can dealers efficiently hone sales techniques?

China Paint Network
: excellent sales skills will make customers happy, the chances of buying a deal greatly improved. Obviously, with excellent sales skills, is the vast number of dealers and sales staff unremitting pursuit. So, the vast number of dealers and sales staff how to successfully practice excellent and efficient sales skills? In response to this, let the sales of Flying Net founder Shen Hai in the vast number of dealers and sales staff have the following recommendations:
, the product content familiar with the heart. Good sales skills are not fancy tricks, but are based on the happy expression of the content of the product. Obviously, if a salespable knows nothing or knows little about his or her product, and simply uses the so-called "sales techniques" to face the customer, and the result is that the content of the product is difficult to answer or to meet the customer's needs, then pure formal "sales skills" are like scrap paper, with little use.
Obviously, excellent sales skills are first of all on product content, especially product features, product selling points, product functions, product differences and so on familiar with the heart, and form a concise and clear sales statement, can be very good to guide customers to buy, or the customer's problems "see the trick", so as to meet the real needs of customers. Obviously, the sales staff will be familiar with the content of the product, is the basis for the realization of sales transactions.
, the perfect release of the essence of the brand. Obviously, customers in addition to product quality, characteristics and selling points, the brand is also very sophisticated. Unfortunately, the number of products currently sold by a large number of distributors is not high brand awareness. In view of this realistic reason, Shen Hai in the teacher believes: the vast number of dealers and sales staff should not be afraid, because most customers are not non-luxury brands or daily advertising on television brands to buy, but as long as there are characteristics, can make them satisfied with the brand, will buy.
Therefore, the vast number of dealers and sales staff should be its brand image, brand positioning, brand characteristics, brand advantages even a small detail, are well demonstrated, that is, the perfect release of the essence of the brand, so that customers feel that the brand is trustworthy and choice. Then, it's not hard to sell.
, fully grasp the psychology of customers. The process of product sales is a process of psychological and psychological competition. Obviously, the vast number of dealers and sales staff to achieve excellent sales performance, we must fully grasp the psychology of customers - through the look and see, understand the customer's ideas, needs, hobbies, preferences, objectives and other content, so as to guide customers to understand and pay attention to the product, and reasonable "meet" the real needs of the vast number of customers. In this way, the sale deal is watered into a canal. Obviously, this point is the need for the vast number of dealers and sales staff through the long-term actual combat, in order to use freely or to achieve the realm of pure green fire.
, just right to say hello. Through the above three aspects of efforts, the vast number of dealers and sales staff will face customers, real-world sales operations. Obviously, when a customer enters the store and greets them, that's the first job to do in a sales deal. So how can dealers and salespeopeoes greet customers with the right greeting, so that they are satisfied and willing to communicate, rather than disgusted? For this, dealers and sales staff can be in the customer to look at a specific product, when the customer touches the product, when the customer shows the status of looking for goods, when the customer's line of sight meets, the customer and the companion to talk, etc. , to meet the customer face-to-face close greeting, as well as a pleasant exchange, will be welcomed by the customer. This, the vast number of dealers and sales staff must bear in mind.
, find out the real needs of customers. Sales is an art that requires fine painting and engraving of the consumer's needs. Therefore, the vast number of dealers to practice on the eyes of fire, know how to look at the color, so as to accurately find out the real needs of customers. Obviously, only by accurately grasping the consumer demand of customers, can we meet the real needs of customers, and finally achieve a happy deal. So, how do dealers and salespeopes find out and capture the real needs of customers?
The main methods are three: first, listen carefully to the needs or opinions of customers, so as to know their real shopping needs, second, timely inquire about customer needs, this needs sales staff and customers to communicate more pleasantly, can be directly put forward, the effect will be very good, and third, analysis of customer shopping motivation, such as because of the price economy, product comfort, superior function, increase personal attractiveness, attracted by advertising, easy to use, economic and practical factors and other factors to buy. This, the vast number of dealers and sales staff in the actual sales process, continuous testing, research and summary, in order to grasp in place, the better.
, sound and lush product introduction. The vast number of dealers and sales staff in the introduction of products to customers, to be vocal and lush to the introduction of products to customers. In particular, avoid inappropriate, misspoken ways of speaking, such as avoiding negatives and making good use of positives - wrong: "no white socks" (negative); Obviously, when a customer wants to buy white socks, if the salesp staff directly negative answer, then most customers will give up the purchase without thinking;
facts: the use of positive answers and guide and praise, product sales are very high odds of turnover. It can be seen that the use of positive, praise, guidance, sound and lush product introduction, will make customers buy more happy, in order to achieve sales transactions.
, encourage touch or try it on. There is no doubt that when the sales staff basically determine the customer's interest point and target goods, according to the actual situation of the goods, timely encourage customers to touch, experience or try on their products, increase the customer's desire to buy. Obviously, it is easier for customers to experience more and be satisfied with them, thus greatly increasing the likely rate of sales. Therefore, the vast number of dealers and sales staff to encourage customers to touch or try on their products, of course, in the product can touch, experience or try on the premise.
, learn to add sales to increase performance. This is easy to do because when a customer is sure to buy a product, the salespable can introduce it to certain lining products in a timely manner, and most customers will be happy to buy it. If in a clothing store, if a customer buys pants, they can introduce tops and skins to the customer for reference and purchase.
, timely and decisive realization of the transaction. When customers in-depth understanding, research or trial wear a product, dealers and sales staff should seize the opportunity in a timely manner, decisively achieve a deal. There are many methods, such as two options: do you see if you choose XX or XX? It's the last day of our promotion. Again as brave to propose the law: this needs to help you wrap up? Wait a minute. The vast number of dealers and sales staff must know how to look at the color, correctly grasp the needs of customers, timely and decisive to achieve sales transactions.
, sincere smile of the perfect farewell. Dealers and sales staff should understand that giving away customers is not only the end of a sale, but also the beginning of the next successful sale. Therefore, whether or not customers shop, dealers and sales staff should be sincere, in the face of a smile to say goodbye to customers. At the same time, you can accompany to tell customers about the company or goods of new developments, such as when the store will have new goods arrived, so as to prompt customers to come back to purchase.
, there is no doubt that the excellent sales skills of dealers and sales staff are continuously accumulated and improved through continuous theoretical learning and long-term practical experience. Therefore, let sales Flynet founder Shen Hai in the teacher suggested: dealers and sales staff in addition to learning the theoretical knowledge of sales skills, but also need long-term real-life sales operations, and in the actual sales process of continuous learning, pondering, improvement and promotion - only in this way, dealers and sales staff sales skills can truly meet the real consumer needs of the vast number of customers, quickly achieve excellent sales transactions, for its full-year sales performance to achieve a solid foundation.