How can paint companies market in the competition white heat of life?

China Coatings Network
: With the overall
coating
industry gradually mature, more and more people began to pay attention to this big cake. The intensity of competition among brands has thus begun to heat up. Things to choose, the survival of the fittest, "tens of thousands of people with the one-wood bridge" era is not far away, everyone wants to
coal brand
competition in the commanding heights. In this context, in line with the requirements of the market
every coating
and even the entire home industry survival law.
small and medium-sized paint enterprises in the initial stage, by technology, manpower and other constraints, product research and development capacity is limited. Therefore, imitation becomes a shortcut to success. According to industry insiders, China's small and medium-sized paint industry, many small and medium-sized paint enterprises are relying on imitation and survival. But at this time, small and medium-sized paint enterprises should not be satisfied with the success of early imitation and learning, learning and imitation is ultimately aimed at innovation.
innovation brought about by the mastery of core technologies is revolutionary, but product innovation is by no means limited to that. Homogenized products can still create a large market. Such as contact melon seeds, within a year to create an industry boss; Magpie Jelly continues to maintain a market share of 83%, they do not have the industry difficult to reach the core technology. But these companies rely on their own brand communication and marketing innovation, the same created a miracle.
small and medium-sized paint enterprises after a rapid growth stage, may have a certain degree of risk resistance in a few years, but also has the potential to become a leading brand in the industry. At this time, small and medium-sized coating enterprises should consider using the correct product portfolio strategy to provide customers with systematic solutions. A product strategy without a strategy has no future, and a strategy without sales assurance is weak. Scientific, efficient and powerful product portfolio strategy is the basis of the marketing success of small and medium-sized coating enterprises.
refore, small and medium-sized paint enterprises in the decision-making enterprise product portfolio strategy, on the one hand, to consider broadening the sales channels of products, which is conducive to enterprises to increase sales opportunities, play the potential of enterprises, spread business risks. On the other hand, we should consider deepening the diversification of products, which is conducive to enhancing the market position of enterprises and enhance competitive strength.
, the future paint market competition will become more and more intense, small and medium-sized paint enterprises only strengthen innovation, do a good job in the product portfolio strategy, in order to win a place in the fierce market competition!