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    Home > Coatings News > Paints and Coatings Market > How can paint distributors stand out from the competition in the market?

    How can paint distributors stand out from the competition in the market?

    • Last Update: 2021-10-20
    • Source: Internet
    • Author: User
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    Global Coatings Network News: 


    Global Coatings Network News: 


    In the next few years, there is still a lot of room for development in the coatings market.
    However, due to factors such as rising costs and upgrading of brand competition, paint agents and distributors need to do a lot if they want to further develop the market.
    In addition to relying on the support of manufacturers, it is also necessary to strengthen its own business capabilities internally, and to have professional market operation methods externally to stand out in the market competition.


    Establish a coating marketing team

    Establish a coating marketing team


    The market is like a battlefield.
    Today's market competition is about teamwork, and the lonely heroic mode of fighting in the past has become a thing of the past.
    To conquer the ever-changing paint market with many powerful enemies, it is necessary to build a marketing team with good cohesion and combat effectiveness.
    Through efficient division of labor and collaboration, do a good job in paint market research, paint store guide shopping, paint construction services, etc.
    Work, and then seize the market opportunity to win the recognition of consumers.


    Looking at the coating brands that have achieved good results in the market, such as some coating manufacturers, their coating agents across the country, under the professional guidance of the coating manufacturers, have established a strong marketing team, and penetrated into the coating market everywhere.
    On the front line, active in the opening of paint specialty stores, painters' association, new paint product launches, paint construction sites, etc.
    , while expanding the paint market in many ways, it has established a good terminal image for the paint brands it represents.


    Innovative coating marketing ideas

    Innovative coating marketing ideas


    Due to the low barriers to entry in the coatings industry, whether distributors are engaged in traditional specialty store channels or modern store channels, they have to face the problems of serious product homogeneity and numerous competing brands.
    Therefore, if paint agents want to break through, they must have different marketing ideas from others, and accumulate the competitive advantages that everyone has and everyone has the best, in order to continue to grow bigger and stronger in the paint market in the region.


    During the visit, a city-level distributor who represented China’s top ten paint brands said that, through consultations with manufacturers, they have participated in the "Distributor President Training Class" and "Coating Wealth Training Conference" held by the manufacturer, and learned about coatings.
    The latest marketing methods in the industry, such as asymmetric marketing, fast profit models, etc.
    , and applications for manufacturers to send world-class extended Hummer Royal vehicles to the local brand parade activities, in a short period of time, the local reputation of the Motu brand has been linearly improved.
    The competitor won at the starting line.


    Under the market economy model, the peaks and valleys of the coatings market will always appear alternately.
    Therefore, no matter which brand of paint agent, it is wise to put a good attitude in any situation and find a sales outlet.
    As long as you dare to think and do, you will be able to meet Liu Yinghuaming after the recovery of mountains and rivers.
    (Source: Global Coatings Network) (For more information, please log in: Global Coatings Network
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