How coating enterprises can make coating e-commerce and brick-and-mortar stores to achieve a win-win situation

China Paint Network
: Today, online shopping has become one of the most popular shopping methods, coupled with the annual double eleven approaching and the rapid development of the Internet. Many e-commerce enterprises have been in the general trend of publicity and a variety of promotional activities to attract consumers to buy online. Of course
coating enterprises
are not willing to lag behind, many
coatings
enterprises to meet the needs of emerging consumer groups, expand the promotion of paint products, many of them paint enterprises have begun to embark on the e-commerce road. However, compared with other enterprises such as clothing and home appliances, the development of e-commerce in coating enterprises is relatively "special", and the problems to be solved are more complex than those in other industries.
Today's enterprise e-commerce has been the trend, but because of the special nature of
painting
coatings, many paint coating enterprises for e-commerce is still in the exploration and trial stage, the significance of current coating enterprises e-commerce is not success, but constantly learning in the exploration. Some of the paint companies already involved in hydropower said that joining the e-commerce team is a trend, but also a necessity. However, e-commerce is like a double-edged sword, in the online sale at the same time also have to take good care of the offline agent dealers and many other problems.
paint paint has other industries to dry products, online shopping can cause many problems, such as: First, consumers can not get enough online consumer experience, so that the product volume, texture, etc. can not have a precise grasp, affecting their purchase decisions; Second, paint products have a large volume, transportation difficulties, vulnerable to the speciality. Therefore, return and exchange is cumbersome and expensive. In particular, logistics costs; In addition, coating products on logistics and after-sales requirements, complex processes, paint enterprises difficult to deal with after-sales, logistics and the relationship with the original channels offline.
In the paint enterprises and
coating brand
a wide variety of market space and in the decline of the situation, paint
paint enterprises
how to find an effective way of sales, has become the focus of strategic deployment of enterprises. At present, large-scale coating enterprises and in the market coverage reached a certain scale, enterprises and offline agent dealers to form a community of interests seems to be the best sales model of the coating industry, that is, online online stores and offline brick-and-mortar interaction, online customers order according to the customer's region to inform the offline agent dealers to form a community of interests. On the whole, this model is feasible, and can achieve a win-win effect for enterprises, agents, customers.
this model to some extent reduces the dependence of paint stores on the location of the stores. For consumers, this model provides rich, comprehensive, and timely merchant discount information that quickly filters and orders the right goods or services at an affordable price. For e-commerce coatings companies, this model can bring large-scale high viscosity consumers, and thus can win more consumer resources.
, compared with traditional marketing channels, coating e-commerce and offline brick-and-mortar stores seamlessly docking this online and offline combination of sales model advantages are obvious. This not only facilitates coating companies to expand channels and markets at low cost in a short period of time, but also provides consumers with cheaper products, richer options and more convenient ways to shop.