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    Home > Coatings News > Paints and Coatings Market > How coatings companies are coping with the "big data era"

    How coatings companies are coping with the "big data era"

    • Last Update: 2020-09-15
    • Source: Internet
    • Author: User
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    China Paint Network
    : Big data is a hot topic right now, not only business people, but even government officials have mentioned the importance of big data in various meetings. Indeed, big data has opened up a wide range of imagination space for business, creating the possibility of achieving many things that were impossible in the past, and
    coatings companies
    need to seize the opportunity to run big data well.
    , major Internet companies, such as Tencent and Alibaba, have formed their own data mining teams. Banks, insurance, power grids and other companies with a large amount of industry data, have also been in the direction of big data layout. In addition, more and more enterprises are dabbling in big data platforms, using big data analysis capabilities, and a large amount of information base, the overall direction of market demand.
    , what does big data mean for
    companies
    in e-commerce? In coating e-commerce sales, the head of a successful coatings company e-commerce company talks about the value of big data, for example: if a customer has a claim to buy an environmentally friendly coating, he usually searches through a search engine. When he enters keywords such as "paint, environmental protection" in the search bar, the search engine can display the relevant product information about the city at the front end of the search.
    "big data" information reflected through the network platform, so that Internet enterprises can more accurately analyze the behavior of users, demand mining. Using big data to provide analytics, coatings companies will further increase their investment in high-interest products. Learn from the clothing industry "breaking money" strategic thinking, will be a single product to make a scale of the scale, for enterprises will be a great profit.
    most companies talk about sales in the paint industry, they tend to compare the consumption of paint with the consumption of clothing, but they do not use the big data thinking of clothing brands to evaluate the paint market. The use of big data in the enterprise market has been highlighted, in the highly competitive coatings industry, who can seize the big data brought, information advantages, who have a better chance to lead the future of the industry. Paint enterprises should spread their thinking and seize market opportunities.
    with the continuous development of the Internet era and the pace of the paint industry, the development of coating enterprises in the e-commerce model is also particularly important. On the path of e-commerce where opportunities and challenges coexist, coating companies want to achieve the desired growth results, and will continue to work hard to control big data.
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