How coffee innovation attracts consumers, dynamic trends cannot be ignored

New trends

The pandemic has prompted consumers to reassess their health goals, paving the way

The report also said: "There is a growing interest in high-end coffee experiences, which suggests that coffee and creamer brands should be bold in product development

Coffee brands need to adapt to changing consumer preferences and unstable market conditions

taste

Mintel's global food and beverage analyst Julia Büch noted in a recent blog titled "3 Beverage Trends to Watch Out for in 2022" that the world has changed dramatically since the outbreak of the pandemic, "but not all of these changes have been negative"

In fact, some trends have been given a stronger boost

She explained that while consumer emphasis on health has spurred demand for products that support the immune system, the same demand is for special taste experiences

Coffee drinks coincide with a broad market opportunity, while facing the challenge of changing needs of young consumers, which requires many coffee brands to meet consumers' pursuit of taste, experience, ingredients and other aspects through innovation, reflecting the advantages of personalization, thereby enhancing attractiveness and consumer stickiness