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    Home > Coatings News > Paints and Coatings Market > How do coating companies successfully transform and upgrade in response to policies

    How do coating companies successfully transform and upgrade in response to policies

    • Last Update: 2021-07-25
    • Source: Internet
    • Author: User
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    Global Coatings Network News:


    Recently, favorable policies on the manufacturing industry have been continuously issued, even three days in a row: On May 18, the National Development and Reform Commission and the Ministry of Industry and Information Technology jointly issued the "Notice on the Implementation of Major Engineering Packages for Manufacturing Upgrades", aimed at high-end manufacturing Organization and implementation of ten key projects; on May 19, the "National Innovation-driven Development Strategy Outline" issued by the Central Committee of the Communist Party of China and the State Council was officially announced, requiring the development of intelligent green manufacturing technology and promoting manufacturing The industry is climbing towards the high end of the value chain; on May 20, the State Council issued the "Guiding Opinions on Deepening the Integrated Development of Manufacturing and the Internet", requiring further deepening of the integrated development of manufacturing and the Internet, and coordinated promotion of "Made in China 2025" and "Internet +" action.



    Global Coatings Network News:


    With the manufacturing upgrading and transformation policy, should it be time for companies to act?


    What is manufacturing?
    Here is Baidu’s explanation: Manufacturing refers to the transformation of manufacturing resources (materials, energy, equipment, tools, capital, technology, information, manpower, etc.
    ) into large-scale products that can be used and utilized by people in accordance with market requirements through the manufacturing process.
    The industry of tools, industrial products and consumer products.
    There is no doubt that the coating industry can also enjoy the above-mentioned benefits.
    As a national strategic policy, the three-day continuous publication of three articles shows the degree of attention it has received.


    In fact, since the beginning of this year, the National Development and Reform Commission, the Ministry of Industry and Information Technology and other departments have issued many policies to promote the transformation and upgrading of the manufacturing industry.
    According to Xin Guobin, Deputy Minister of the Ministry of Industry and Information Technology, these industrial policies are aimed at promoting the transformation and upgrading of my country's manufacturing industry and improving the development level of the manufacturing industry.
    In May last year, the State Council issued "Made in China 2025", which made comprehensive arrangements and deployments for the strategy of making a strong manufacturing country.
    Subsequently, it issued the "Guiding Opinions on Actively Promoting "Internet +" Actions", plus the "About Deepening Manufacturing Industry "Guiding Opinions on the Development of Internet Convergence", these three documents will constitute the policy system of the manufacturing power strategy and lay the policy foundation for the future development of my country's manufacturing industry.


    It is understood that a series of major policies and targeted industrial development plans to encourage the development of the manufacturing industry by many ministries and commissions will be issued one after another during the year.
    This is really good news for many manufacturing industries.
    When we look at the coatings industry alone, to a certain extent, the domestic coatings industry has encountered development bottlenecks and suffered from transformation.
    The country has issued heavy strategies, and the opportunity has come.
    What Tu Qi should do is to seize the opportunity to ensure that it will not be out of this "shuffle" trend.


    1.
    Difficulties and transformation and upgrading of coatings companies are imperative


    Why is it imperative for coating companies to transform?
    Let's start with an old-fashioned issue, which is "environmental protection".
    In recent years, the environmental protection policies of the central and local governments have only become stricter, and there is no relaxation, not to mention the very clear paint consumption tax.
    Recently, many provinces and cities have imposed volatile organic compounds VOCs pollution discharge fees, following Beijing, Shanghai, and Shanghai.
    After Jiangsu, Anhui, Hunan, Sichuan, Tianjin, Liaoning and Zhejiang levied VOCs emission fees, Hebei became the tenth provincial-level region (including municipalities) that officially issued documents notifying pilots to levy VOCs emission fees.
    From 2016 It will be implemented from January 1st.
    Indeed, under such a policy density, Tu Qi can only choose to transform to environmental protection or wait to die, so it seems that forced transformation is not necessarily a bad thing.
    The author earlier made a special report on VOC pollution discharge fees.
    Volatile organic coatings quality standard improvement actions and differentiated pollution discharge charging policies seem to be "relentless" to the development of coatings companies, but they are actually a bitter medicine to cure the shortcomings of the traditional development methods of the industry.
    The direction of the country’s determination has been set.
    In the face of the unavoidable reality, paint companies do not want to be annihilated in "relentlessness", but can only be reborn in "persecution.
    "


    Second, the price increase of raw materials has caused the production cost of coating enterprises to rise, and subsequent development is difficult to sustain.
    In May, the domestic titanium dioxide market continued to rise as a whole, and there was a large-scale price increase in the middle of this month.
    On May 19, after three days of "rising and rising" mode, the price of titanium dioxide increased for the sixth time.
    The tide has finally settled, and 14 companies including the titanium dioxide leader Sichuan Dragon Mang have announced price increases, with an average price increase of around 500 yuan/ton.
    It is understood that the domestic titanium dioxide market has formed an upward channel in 2016, and the first five increases have stabilized the price of titanium dioxide by more than 10,000.
    Moreover, companies have increased the rate of increase time and time again, and the increase of prices by five hundred is no surprise.


    Regarding the cost issue, the author's analysis concluded that it is necessary to seize the opportunity to actively upgrade.
    Tu companies can choose an entry point that not only meets the policy trend but also meets the market demand for transformation and upgrading.
    Recently, many places have introduced VOCs pollution discharge fees, mainly water Paint companies are rarely affected, which might be an entry point.


    Third, the safety of hazardous chemicals has been paid more attention, and the chemical industry parks have re-emerged, and coating companies may usher in a "relocation wave".
    The Tianjin Port explosion accident on August 12 in 2015 shocked the Chinese people.
    Safety issues such as the storage, transportation and management of hazardous chemicals were hotly discussed.
    In fact, the management of hazardous chemicals in my country has not been standardized enough until now that the accident has occurred.
    The frequency is also worrying: According to a news released by the State Administration of Work Safety on May 9th, in the first quarter of 2016, the country received a total of 7135 reports of production safety accidents, safety production hazards, safety production violations, and occupational health.
    , 6699 pieces of 4 reports have been checked.
    Statistics show that from the perspective of industry distribution, among the top 5 industries with total reported information, chemical and hazardous chemicals ranked third with a total of 1,519.


    In this case, everyone avoids the chemical park where chemical companies gather, and the chemical park itself is also improving its standards.
    On May 12th, the 2016 China Chemical Park and Industry Development Forum opened in Wuhan.
    Aiming at the world level, optimizing layout, intelligent upgrading, green development and standardized management have become the industry's most concerned and anticipated direction for the quality and upgrading of chemical parks during the "13th Five-Year Plan" period.
    It's just that the level of the chemical park has improved.
    If coating companies cannot keep up, they will face many difficulties in the possible relocation and reconstruction, such as financial security, personnel placement, technical equipment, and land replacement.
    Those with weak strength may be eliminated.


    Fourth, the domestic market is approaching saturation, and consumer demand is difficult to drive enterprise development.
    In general, the annual growth rate of my country's coatings industry output is higher than the world average, and it has driven the Asia-Pacific region to become the world's main growth pole of the coatings industry.
    President Sun Lianying of the China Coatings Industry Association also preliminarily predicted at the meeting that the annual output of paint in 2016 will be about 18 million tons, a growth rate of about 5%; an output value of about 450 billion yuan, a growth rate of about 7.
    5%; a profit of 33.
    5 billion yuan , The growth rate is around 9%.
    However, in the 2015 annual report of the listed coating companies compiled by the author, there are several scenes of joy and sadness.
    Only 12 of the 21 domestic listed coating companies included in the 2015 annual operating income growth, and some are even cliffs.
    。 Type drop.
    However, we can still see the growth of the market.
    Among the companies that have just released reports for the first quarter of 2016, such as Jinlitai, Yusanxia, ​​Transchem, Feikai Materials, and Rainbow Precision, the overall increase is more than the growth.
    .
    (Portal: Tu Qi's report for the first quarter of 2016: Jinlitai, Yusanxia, ​​Transchem, Feikai Materials, Rainbow Precision)


    Sun Lianying, the chairman of China Coatings Industry Association, emphasized the environmental friendliness of coating products and the improvement of the independent innovation ability of the industry in the theme report "Analysis of the Economic Operation of the Coating Industry in 2015" made at the 2016 China Coatings and Pigment Industry Working Annual Conference.
    It is a strong guarantee for the sustainable development of the industry.
    The predicament faced by paint companies is by no means limited to the above four aspects.
    If you don't want to sit still, transformation and upgrading is imperative.


    2.
    What else can we do to upgrade and transform the paint company?


    Wu Qi, a researcher at the China Minsheng Bank Research Institute, pointed out that my country’s policy support for manufacturing continues to increase, and the core is based on the demand for consumption upgrades, and through structural adjustments and targeted optimization on the supply side, to further promote the transformation and upgrading of traditional business formats and emerging business formats The development and growth of the new and old kinetic energy will promote the continuous conversion of new and old kinetic energy.
    With the acceleration of supply-side reforms and the further deepening of market-oriented reforms, my country's manufacturing industry will accelerate the development process of "high-end, intelligent, and green", and related key areas will usher in new development opportunities.


    In the notice on the implementation of major engineering packages for upgrading and transformation of the manufacturing industry, it is proposed to organize the implementation of 10 key projects, including intelligent transformation projects, basic capacity improvement projects, green manufacturing promotion projects, high-end equipment development projects, key new materials development projects, and aerospace Aviation capacity building projects, electronic information upgrade projects, quality and brand improvement projects, service-oriented manufacturing transformation projects, and major industrial base construction projects.
    In many cases involving the chemical coatings industry, it can also be seen that the manufacturing upgrading project is not a policy aimed at a certain major industry or subtle field, but focuses on improving my country’s manufacturing industry in terms of technology, environmental protection, equipment, materials, and even production bases.
    Level.


    So how do the upgrading and transformation of coating companies do?
    First of all, it's always right to follow the policy.
    Many companies are one step ahead and get the first dividends from the market.
    For example, to solve the important problems faced by the automatic production of water-based furniture paint as a breakthrough, and take the lead in creating the first Dabao intelligent coating test line in my country's coating industry that integrates intelligence, multi-function, systemization, and scale.
    It is the practice of intelligent transformation project.


    Secondly, in the process of transformation, the company must find the right direction and position it accurately.
    It is of course the best to be able to solve the problem in a package.
    The simultaneous transformation can easily lead the enterprise into the predicament of broken capital chain and no connection.
    Therefore, it should be carefully considered and the direction that needs the most transformation should be selected first.
    In addition, enterprises must have a correct attitude and firm confidence in the process of upgrading and transformation.
    The "reform" that most fears three days of fishing and two days of drying up the net will not only fail to bring about fundamental changes, but may also lead to the decline of the company.


    There is no completely unified model for the upgrade and transformation of enterprises, only models that need to be used for reference with the times.
    The above suggestions are just some of the experience of the company.
    There is still much we can do.
    The road to upgrade and transformation is long.
    , The coating industry still needs to work together.
    (Source: Global Coatings Network) (For more information, please log in: Global Coatings Network
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