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China Coatings Network
: In recent years, environmental protection
coatings
more and more recognized by consumers, the rapid development trend. Such changes are welcome for many environmental paint dealers. Therefore, there are more dealers to join in, want to get a piece of the pie. So, for dealers, how to choose their own environmental protection
brand
brand?
choose a strength brand to reduce investment risk
every dealer or agent, choose environmentally friendly paint, just like investing in stocks, to choose promising stocks. After years of development of environmental protection coatings, many enterprises have matured and stable stage. Choosing a brand with relatively little competition and high potential can reduce payback time and investment risk.
positioning paint market to enhance competitive advantage
position correctly, in order to have a better development goal. Throughout the various industries, according to consumer taste, consumption level, the brand can be divided into luxury - high-grade - high-grade - low-grade, environmental protection paint can also be divided according to this. No matter how you distinguish, brands at every level have their own loyal consumer base.
Relative to high-end paint brands, is basically into the industry's earlier paint brands, these brands go deep into large and medium-sized cities more, low-end brands due to late entry into the industry, did not master the core production technology, in the industry competition to update the frequency is greater, it is easy to fade out of the eyes of consumers. And high-end paint brands to buy the most broad crowd, but choose high-end brands, to choose differentiated brand positioning, in order to better meet the needs of the market, more stimulate consumers' desire to buy. Choose a strong paint brand, bring good prospects for development.
environmental protection paint dealers in the choice of paint brands at the same time also have to consider a number of factors, such as existing funds, management models, market environment and so on, only practical inspection and analysis, dealers in the environmental protection paint market to obtain the greatest benefits.