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E-commerce double twelve activities are in hot preparation, and the offline diatom mud market by contrast is a little deserted, 2016 is approaching the end, a review of the year's operation, diatom mud brick shop is difficult to do a profound understanding of the market? Or have new ways of developing and opened up new markets? What experiences do you have to think about and accumulate? Presumably, at the year-end wrap-up meeting, diatom mud dealers should have their own reports.
Sernising on user demand is fundamental
In fact, the traditional business model of finding low-cost sources and controlling store costs has shown backwardness, from the e-commerce platform, in terms of channel sinking, demand analysis, product customization and other aspects of the regular exploration and multi-directional layout, they are good at grasping market demand, increase user stickiness, in order to maintain the sustained growth of profitability.
The market is changing, business philosophy and business model also need to adjust, the only constant is to focus on user needs as a fundamental, which is why we all like to sell best-selling products, that is, consumers buy the most frequent products, because these products cut into the core needs of users. Today's consumer market, to capture user demand is not difficult, the main reason why physical sales into trouble, the main reason also due to the relative traditional sense of business, failed to keep up with the changes in the market.
With the continuous improvement of people's consumption level, consumption channels and consumption concepts are also advancing with the times, dealers can not only stay in the stage of selling products, to understand the nature of customers, mining potential demand should also become an important link in the operation of brick-and-mortar stores. For example, the main customers are which age groups, what common preferences, through which ways to understand the brand, product information, and the most concerned about the product which functions are worthy of in-depth analysis, research. Among them, there is not to be ignored is the quality management of store staff, to create a harmonious and civilized store atmosphere is also one of the factors affecting the transaction.
diatom mud brick shop operation needs to be good at reflecting their core advantages
For customers who enter the store and e-commerce price comparison, can not only feel hurt, on the one hand, since the store has indicated that there is sufficient willingness to buy, to play the real advantages of diatom mud stores to promote transactions; Therefore, how to take the initiative to enter the store customers and how to tap potential customers are diatom mud dealers to deal with the market required classroom.
diatom mud dealers want to be successful, the key is whether to grasp the market trends, timely change business ideas, play the core advantages.