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    Home > Food News > Food Articles > How do I find differentiated solutions for sports nutrition products?

    How do I find differentiated solutions for sports nutrition products?

    • Last Update: 2021-02-20
    • Source: Internet
    • Author: User
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    Today's consumers see sports nutrition products as a solution to complement body dystrophy by supporting body fat loss to strengthen or restore strength, or to help them remodel or increase muscle mass. According to
    Indena
    , increased consumer demand and acceptance of protein-centric foods, supplements and beverages, the birth and maturation of stimulus-centric "pre-exercise" products, and a greater focus on products that help restore after exercise have contributed to the expansion of the sports nutrition market.market segment for exercise nutritionThe link between a plant-centric vegan diet and exercise activity and physique, coupled with food and beverage forms rich in solid and powdered ingredients, has been accepted by a wider population. For example, yoga participants choose post-exercise plant-based protein powders or beverages and avoid carbohydrates; golfers need to supplement with energy creatin, quercetin, coenzyme
    Q10
    and amino acids in addition to caffeine.Source:
    themarket segments are also driving innovation. E-sports thrived with the rise of the game, demanding enormous demands on the body, and more and more players are looking for sustained energy levels and clear minds to achieve a focus of several hours at a time. With growing consumer interest in general health and wellness, as well as the maintenance of body image, sports nutrition manufacturers are increasingly meeting a wide range of needs. Sports nutrition food is developing at an unprecedented rate, and the
    fatty acids
    omega-3 have become an important part of the discussion.Innova Market Insights
    market data show that
    between 2015
    and
    2019
    , the globally tracked "added protein" and "high protein
    /
    sources" claimed a compound annual growth rate of
    17
    %. Although protein-rich in the field of exercise nutrition has been growing, a new recovery method has been adopted for the combination of components in enhanced recovery, mainly
    omega-3
    .For example, the former chief executive of PepsiCo North America and the former chief executive of Red Bull UK have teamed up to launch a ground-breaking drink,
    EnhancedRecovery
    , designed to help athletes fully recover their muscles after fast, high-intensity exercise. In addition to using protein, carbohydrates, vitamins and antioxidants, this beverage also exploits the trend of
    omega-3
    beverages. The product is said to support the crucial last step in muscle recovery - muscle repair and remodeling - and the introduction of new products marks the growth and diversification of the sports nutrition market.Enh
    recoveryfunctionality, clean labels and scientifically based ingredients are factors that consumers are careful to consider, and users who adhere to an active lifestyle are pushing sports nutrition in a new direction. For example, active everyday consumers may look for powder forms in pre-exercise
    /
    exercise, while those who are only participating in weekend activities may be looking for the benefits of rehydration, and others may be looking for brain-to-body connections to achieve their performance goals, whether in the field, at work, or at home. In addition, sports nutrition products are delivered in a variety of forms, including nutrition bars, beverages, functional foods, and the market is expanding. The functional components of concern As products become more specialized to specific needs, consumers expect sports nutrition products to include elements that may include nutrition, energy, recovery support, immune support, pain regulation, cognitive
    /
    attention
    /
    emotional support, weight management, and cleaning labels. The need for convenience, personalization, plant ingredients and transparent labeling has driven the development of modern sports nutrition consumers and opened the way for a new look in sports nutrition.01Clean Protein still has an "excellent and unabated ranking" in terms of "gender, depth of participation, and age differences" in sports nutrition, especially when the lines between exercise nutrition, lifestyle, and weight management are blurred. Branched chain amino acids are significant in people who have ingested enough protein, despite the lack of convincing evidence to support their effectiveness.protein is also a target for mainstream consumers, especially younger ones who are interested in plant-based diets. A
    nielsen

    survey found that sales of plant-based foods rose
    20

    to $

    33billion in the
    52
    weeks to June

    ,In the plant-based field,
    AIDP
    has recently developed a highly water-soluble pea protein called
    Magtein
    , which is said to be positioned as a cognitive health product to support athlete motivation and attention. Technology start-up
    Plasma Nutrition
    has worked hard over the years to launch the
    ioPea
    protein, which is said to be the first pea protein with nutritional value comparable to whey protein in terms of bioavailableness, and the new product is almost three times more bioavailable than standard pea protein. In the supplement
    /
    sports nutrition industry, plant-sourced protein powders often overcome taste challenges by relying on sweeteners and maskers, but this can lead to unhealthy products and labels that are detrimental to consumers.
    PLT
    , in partnership with
    Nutriat
    , redesigned the chickpea protein
    Artesa
    , which claims to be the first chickpea concentrate to be sold commercially, to address some of the pain points associated with plant protein preparation, including ingredient flavor and overall sensory experience. Consumer testing has shown that
    Artesa
    can achieve the sensory and preparation experience of milk proteins in terms of taste, texture, product structure and taste, and can produce functional foods and powders without sweeteners and cleaner labels.02amino acids have always been a good choice for exercise nutrition, especially in the field of muscle maintenance. For example
    Lonza
    's innovative vegan
    MuscleGuard
    blends four ingredients, including saline, creatinine, resine and vitamin

    . Clinical studies have shown significant muscle health benefits from the formula, including a clinical study of older adults that showed an increase in muscle strength, quality and activity by
    63
    %. It is
    that

    's patent-pending
    MuscleGuard
    formula may be ideal for male and female athletes as well as active individuals, vegetarians and vegans. Studies have also
    that
    muscleguard may provide nutritional support before, after, and after exercise. Similarly,
    Kyowa Hakko
    's
    Sustamine
    , featuring
    L-
    acetaminophen
    -L-
    glutamine, claims to be
    224
    % more absorbent than a single glutamine, making it a great choice for water collaboration. 03 Since the first human study found the effects of flavonoids, especially quercetin, on muscle endurance, its use in sports nutrition has increased. Unlike other easily absorbed ingredients
    (
    whey protein, creatinine, caffeine
    )
    , there are significant differences between individuals. The emergence of superior forms of bio-utilization of quercetin, such as
    Quercefit
    , which utilizes sunflower lecithin-based plant technology from
    Indena
    , opens up new uses related to performance performance and recovery applications. The same technique is applied to coenzyme
    Q10
    , known as
    Ubiqsome
    , which is said to be probably the first and only coenzyme
    Q10
    delivery system that shows optimal concentrations in the human skeletal muscle after oral supplementation. 04 Omega-3 is known to have anti-inflammatory properties and support cardiovascular, brain and joint health with
    Omega-3
    fatty acids. However, a growing number of new studies indicate that
    Omega-3
    is a necessary nutrient for athletic endurance and recovery, especially krill oil, which has many benefits and great potential for athletes. Studies have shown that krill oil increases the immune response after high-intensity exercise, which in turn may affect the recovery time of athletes. A study of ironman athletes competing in
    Norseman Xtreme
    trieth, one of the world's most demanding triumns, showed that participants with relatively high
    omega-3
    content returned to high-intensity training more quickly than participants with relatively low
    omega-3
    content. It is well known that high-intensity exercise has a negative impact on immune function, leading to athletes' susceptibility to illness and infection, which in turn leads to training interruptions and negative effects on long-term performance. 05 Mango Extract PLT
    has also introduced a new patent-pending mango extract
    Zynamite
    , which is standardized to ≥
    60%
    of mangosides and is made from sustainably harvested mango leaves. The company says it is part of a comprehensive process of screening ethnic plants designed to provide a range of mental and physical benefits. Several clinical studies have shown that
    Zynamite
    improves peak and average power output in fatigued and tired subjects and supports the physical and psychological aspects of motor performance. Currently, the main applications of this product include cognitive health products that provide mental energy, as well as
    /
    sports nutrition products. It can be seen that the components of joint and brain recovery have become as popular as muscle recovery, and understanding the real shift in pre-exercise cognitive parts may be another new way to gain market opportunities. 06 Cucumber Extract In view of the many side effects of prescription drugs and
    OTC
    painkillers, it is not surprising that consumers are looking for alternatives, usually products extracted from food. Take
    Cuvitus
    , an all-fruit cucumber extract launched by
    Xsto
    Solutions, which is scientifically evidenced to reduce pain-related biomarkers and improve comfort and quality of life.
    Cuvitus
    helped solve the problem of recovering from temporary over-exercise, and a food-based approach to treating temporary pain and related conditions such as muscle and joint health is more attractive than prescription and over-the-counter painkillers. 07 Curcubin in vigorous exercise, oxidative stress increases slightly due to increased aerobic breathing. Many products have potential antioxidant and immunomodulation functions that improve oxidative stress and help reduce inflammation intensity. Ingredients such as curcubin and its derivatives have been shown to improve oxidative stress and support healthy muscle structure. has a long history of use in Ayurvedic to help manage a variety of diseases. In recent years, studies have found that curcubin is one of several phytophytosic chemicals found in turmeric and may be beneficial to most health benefits. Other studies have found that curcub usually coexists with
    DMC
    ) and
    BDMC
    , and that two other secondary curcub similars present in turmeric have health benefits. All of these well-studied bioactive ingredients of turmeric (collectively, curcubin) have synergies.



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