How do successful paint dealers sell paint?

China Paint Network
News: The current pressure on dealers, generally from three aspects: First, the production plant, often through the pressure of lure, to dealers pressure sales burden, shop indicators; Overwhelmed, want to do can not, want to stop, three is their own, in the complex and changeable market, such as by e-commerce and other diversified models of impact, do not know what to do, feel operating for many years, but will not
sold" paint
", everything seems to have to come back.
for dealers, the paint business is the bottom line of its survival. For dealers in "vulnerable groups", how to survive this difficult period is a new baptism of change. The better the dilemma, the better it will stand out as the benchmark, and the quickest way for dealers to get out of trouble is to try to "see the wise". This article will provide you with paint dealers in the actual business, for your reference.
the boss of a chain paint operating company, the so-called "team operation" is to break down the boss's pressure into the team's common responsibility, the group team wisdom, difficult to overcome, live in the current. Through the guidance of the company's culture, humanistic care and other honors and material incentives, the company greatly stimulates the "strongest productivity factors" - the potential of team employees, in the market competition to play a proactive, creative, and co-prosperity with the company.
of this year, the company's staff team actively advice, providing a number of reform ideas, showing "master in the private sector." Among them, through the establishment of "data module" and daily updates, research market and product sales situation, adjust marketing strategy, confirm product prices, adjust inventory value, determine the logistics cycle, release sales indicators, etc. , a change in the past manual analysis, experience feel for data research, so that the research and should be changed on the basis of more reasonable, human and financial resources waste plummeted. The potential profits in each link gradually surfaced, and they were actually in the harvest account.
" is no more than not knowing, one is more frightened. Although they are small profits, but in the difficult time of heavy profits, not to lose is to earn, not to mention to obtain the benefits of maintaining operations, has been very rare. "The
paint company
said with emotion.
A dealer agent outside the
paint brand for more than
years, since last year, in the same period of the opening of shop counterparts have withdrawn stores, change the line, he also opened two stores in Xiangjiang home, the dream of red star dragon. In the exchange with the author of its "counter-market expansion" experience, he said, many peers "de-market" because of the store "high rent", can not afford pressure and other factors, but also on the operation of the hidden "burning money" loss, estimated less or lack of accounting components, which is the survival wisdom of dealers to consider.
, according to him, the dealer's hidden "burning money" loss comes from three aspects:
is logistics. Whether long-distance or short-haul, logistics costs must not exceed 7-10%, otherwise the net profit will not exceed 5%. For example, shipping from Guangdong to Shenyang, the cost of shipping is 1/3 lower than the cost of the whole vehicle, but the sea freight is only 1/2 of the volume of the whole vehicle, plus Dalian or Yingkou departure to Shenyang 4% of the land transportation costs, far higher than the cost of the whole vehicle. Over the years, he adhered to the "carpooling" model, reducing turnover, one-time delivery to Shenyang, saving a lot of logistics costs.
is the loss of goods. In general, the long-distance loss rate of the coating is 1%. Long-term operation, which is also a big loss of money. "In order to reduce operating costs, we have a long-term relationship with several large logistics companies, I ensure that his logistics volume, let him reduce freight rates, he ensures the safety of my freight, asked for the paint sent with a value of 0.20 yuan corner." On this 0.20 yuan small corner, so that our transport damage down to less than 0.5%. Freight rates and loss of goods, this account dry paint will be counted. The
is warehousing. Many dealers will rent storage, but not scientific use of warehousing, here also want to "data" management, otherwise the money will be invisible "burned". For example, the loss rate of warehouse goods is 0.3% to 0.6%. Whether you are flat or reserved has an impact on the inventory cost of the inventory area, whether it is traditional handling or mechanical work, which has an impact on the loss of the warehouse or not. If the storage (loss) cost exceeds 1%, the after-sales fee will exceed 1%, exceeding the net profit will fall below 5%. "Of these 5%, this one, that loss down, where's the money to make?" He said.
For this reason, the dealer and his counterparts "rent" with standard shelves and forklift equipment of the modern logistics center to do warehouse, not only greatly reduce storage area and warehouse loss costs, but also speed up the handling of coatings, distribution time.
such a "small money" calculated, hidden costs are gradually reduced, profits from management, cargo flow, warehousing and other links "crowded" out, in the current difficult to make money, really can be described as a "big profit" account.
, one or two-tier big cities become the competitive highlands of paint brands, brands flock to the result that some dealers are either dead or run away. But the market is full of confidence in dealers, to take the "living method" is: change!
dealer in the big city stores opened stores for many years, quite sophisticated and calm. Two years ago, he was keenly aware of provincial cities and first- and second-tier cities, the general paint brand market will be smaller and smaller, it is time to "paint to the countryside." He decisively "strategic retreat", aiming at "national urbanization construction", and "hundreds of millions of farmers into the city" policy market changes, with a well-known plate paint brand, "military hair three or four lines", in several local and county-level markets to open stores. Because of his experience, strong promotion, distribution of product quality, environmental protection is fully suited to the needs of consumer groups in the three or four levels of the market, the market is very good. Since this year, when the peer's dealer thinking channel sinking, he has been in the third and fourth-line market to gain a foothold, "clean up a piece of gold"!
" lives in the now. "It's a piece of advice from Mr. Zhu Changling, chairman of the China Coatings Association, to the industry. In the development of the coatings industry, many dealers have created a large number of "living methods", which is to promote the paint industry's steady forward momentum.
the three "living methods" introduced here, full of "positive energy", designed to throw bricks and jade. Only paint dealers learn from each other, experience sharing, bright in front, the road at the foot, together "live" down, there is hope.