How does new tea break the curse of "net celebrity short-lived"

Recently, tea shops have become a hot topic on the Internet

Many people are curious, why the new tea drink has become the darling of consumers and capital? Why can new tea brands represented by freshly-made tea beverages become the "flow responsibility" of the current catering industry? How long can the new tea drinks that are frequently on the hot search be popular?

In fact, the logic of the rise of new tea drinks is inseparable from the upgrading of consumption structure

From the perspective of the upgrading of beverage products, new tea beverages have emerged since 2015.

From a commercial point of view, New Tea Drinks is also a good business

Of course, it is not enough to rely on the power of products and capital to become popular on the Internet.

In addition, the popularity of new tea drinks is also closely related to a steady stream of product ideas

It is not difficult to see that the secret of the success of new tea drinks lies in the word "new"

Of course, although in the fierce market competition, new tea drinks have gained a certain degree of recognition and gained a firm foothold by relying on products and marketing, but whether they can continue to be popular still depends on the continuous innovation ability of each brand

Therefore, the current enthusiasm does not allow new tea drinking companies to sit back and relax.