How does the development of prefabricated dishes dance well with the "double-edged sword" of capital?

If 2021 is the first year of the outbreak of prefabricated dishes, then 2022 can be said to be a critical period for it to enter the fast lane of development

So, how does capital view the prefabricated vegetable industry? How should the prepared dish industry dance the double-edged sword of "capital" well?

Lv Cuiping/Text

Capital boost, pre-made dishes are hot

On April 27, 2021, after Weizhixiang, the "first stock of pre-made dishes", was listed, it ushered in 11 consecutive daily limits

Many stocks such as Delis, Fucheng Co.

According to the company survey, there will be 12,900 new prefabricated vegetable companies in 2019, 13,000 in 2020, and 4,212 in 2021.

Statistics show that since 2013, a total of 72 investment and financing events have occurred in the prefabricated food track, and the total disclosed financing amount has exceeded 1 billion yuan, involving 42 projects

Since entering 2022, in January, “Zhenwei Xiaomeiyuan” announced the completion of 100 million yuan B+ round of financing; in March, Tongue Hero announced that it had received 1.

Among the companies that have received financing in the past two years, in addition to traditional pre-prepared food companies such as Wangjiadu Foods and Pengjifang, more new consumer brands have emerged, such as Zhenwei Xiaomeiyuan, Tongue Hero, Yinshi,

On the one hand, the development of the prefabricated vegetable industry attracts the entry of capital; on the other hand, the entry of capital attracts more forces to enter the prefabricated vegetable industry, promotes the development of the prefabricated vegetable industry, and forms a mutually reinforcing and mutually reinforcing situation

According to different backgrounds, the current prefabricated food industry has gathered professional schools represented by Weizhixiang and Haodelai, catering schools represented by Jia Guolong Kung Fu Cuisine and Haidilao, and Hema Xiansheng and Yonghui Fresh Food.

How to take advantage of capital for the development of prepared dishes

The popularity of pre-made dishes is inseparable from the boost of capital, but it cannot be ignored that capital is also a double-edged sword

　　Once upon a time, the entry of capital caused a vigorous battle of thousands of groups in the group buying industry, but in the end, only Meituan stood out; it also made the shared bicycle industry from everyone to be a chicken feather; it also made the community group buying that was popular in the past few years, now Equally dangerous.

　　In the face of the surging capital, how should pre-prepared vegetable companies treat them rationally? How can companies that do have capital needs better connect with capital? How does capital view the prefabricated vegetable industry, and how does it select investment targets?

　　On August 8th, the Frozen Cube 2022 China Prefabricated Vegetable Industry Conference will take you to share the prefabricated vegetable industry from the perspective of capital, stimulate ideas and seek common development

　　The conference plans to invite domestic leaders in the industry of frozen and refrigerated ingredients, group meals and prepared dishes, leaders of relevant government departments, new retail brands, investors, supply chain related professionals, industry research scholars, cold chain logistics and distribution service providers, frozen ingredients Suppliers, professional buyers and other relevant resources, share valuable experience from multiple perspectives on the current industry hotspots, difficulties and pain points, exchange wisdom from hundreds of schools, jointly discuss industry development issues, sort out directions and trends, and study policy orientation.

　　"China Food News" (July 14, 2022 Edition 05)

　　(Editor-in-charge: Lu Fanling)