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The new medical reform has brought a lot of constraints and vitality to the pharmaceutical industry, but also know that the "monopoly" to bring huge benefits to enterprises, and exclusive drugs are the new situation of the major pharmaceutical enterprises competing for the marketing model.
Want to obtain the qualification of exclusive drug investment, pharmaceutical enterprises should know how to do business, seize the market opportunity, here we sum up some practical skills, I believe there will always be help to you., play a good market base
as the saying goes, fish can not be separated from water. Then to the market to support the pharmaceutical enterprises should pay attention to the nature is the market. If an enterprise can not grasp the market dynamics very well, even if the early advertising investment more, publicity again extensive, investment work more thorough, after all, will be like leaving the water fish, can not survive for a long time. Then play a good market base, understand the consumer in the near future and the future is not short of a period of time what products are needed, proactively rely on the needs of the market, follow the trend of the market, in order to obtain the broadest market base, access to exclusive investment agent is particularly easy., master the agent psychological
things to rare and expensive is often people's basic attitude towards things. Modern men and women always say that what is not available is the most precious, this discussion of feelings of the words used in the means of medical investment is not inappropriate. Just as mall promotions often use the words "last day" and "last 100 pieces" to remind consumers of their desire to buy, this will really work. Therefore, if pharmaceutical agents are given "only one chance" psychological cues, it will be easier to get the other party can't wait to sign up for cooperation.This, the process of investment to stabilize
pharmaceutical investment enterprises in order to prevent peers in the same market share of their own, often a drumbeing expansion of the force, although the early investment program is extremely perfect, but the reserve force is insufficient, and ultimately only the result of failure. In the process of investment, enterprises have to do is to steady, thick and thin hair can be infinite power.
All in all, the process of exclusive drug investment, want to obtain the interests of exclusive drug investment, pharmaceutical investment enterprises should not only play a good market base, but also have their own set of investment strategy, but also to be careful, it is necessary to know that a good horse step is to practice the best light work. (China Medical Union)