How long is the bonus period for imported coatings?

As a wall coating product commonly used in home decoration, from the early 1990s, Nippon from Japan and Dulux (now owned by AkzoNobel in the Netherlands) worked hard to make the coating product a real brand Thus, the coatings with the properties of building materials have become household products with consumers' self purchase awareness At that stage, other domestic paint brands began to follow the example of a gourd, appearing in the public vision Because in the initial stage of capital accumulation, most of them chose the way of deep cultivation and encircling the city from the countryside After nearly 30 years of struggle, China's national coatings brand has also risen, gradually has a "voice", in some regions and even market share has occupied the first! In such a market environment, the dealers of many national brands are still pessimistic In addition to the "attack" of strong foreign brands such as Libang and Dulux, there are many pure imported paint brands "encircling" national brands For example, Dux, fenx, fuxx, alxx and so on, and more and more enter the Chinese market, and are the import of original cans The price is not only higher than that of domestic products of imported brands, but also higher than that of many Chinese national brand coating products Domestic brand dealers admit that although the market share of imported coatings is not large, the high profit, good consumer acceptance and other reasons lead to the survival of domestic brand products only by low price and low gross profit "Look at their imported paint brands They all have the best shops and beautiful decoration Of course, customers like to visit them! Our profit is already very thin If we take money to decorate our shop, we can't afford to do activities! " This is what a domestic national paint brand dealer in Hunan said What is the reason that Chinese consumers like imported products? It's very simple Chinese consumers initially distrusted domestic products, especially those closely related to health and environmental protection For example, baby milk powder is imported, and the earliest electrical appliances are also the first choice of imported products But with the improvement of national strength and the vigorous development of China's manufacturing industry, Chinese products and brands have been promoted rapidly Like mobile phones, electrical appliances, clothing, etc., has long been the world of domestic brands In terms of household building materials, domestic brands also occupy the largest market share In particular, Huawei mobile phone has become the first choice of domestic high-end people, breaking the ceiling that the original Chinese brand is only the low-end market positioning And coating category, I personally think that the dividend period of imported coating is coming to an end, and the next 10 years will be another period of rapid development of domestic brands There are four reasons: first, the production process, product R & D and market positioning of Chinese coatings are getting better and better, and the coatings themselves are not very fine high-tech industries After decades of development, Chinese coatings enterprises are not inferior to foreign brands in the field of home use Second, with the development of nearly 30 years, the brand awareness of Chinese national coatings is becoming stronger and stronger For example, Jia XX's cross-border cooperation in urban life laboratory in 2019 broke the original style of local flavor Sanxx has evolved from the original radio advertisement to the omni channel advertisement promotion, and its visual image has also been greatly adjusted There is no such hot and funny product as "Xiqi" Third, China's post-95 generation grew up in a "rich" China environment Unlike the post-60, post-70 and post-80 generation, they will have a certain sense of thinking that Chinese products are not as good as imports On the contrary, they are more patriotic and love Chinese culture and Chinese products The "national tide" rising in 2019 is the best proof And 95 after will be next 10 years, consumer home building materials coating most crowd Therefore, the Chinese national brand is very good! Fourth, most of the imported paint brands are also showing signs of not being enterprising, thinking that high gross profit and market dividend can be enjoyed all over the world Therefore, many imported paint brands' investment in the market has not increased with the increase of sales volume, so the growth rate began to slow down Compared with China's national brand for the product and market investment is growing and response speed is speeding up, "slow" imported coatings will be a fatal injury! For the dealers of national coatings, they may not really realize the changes of this market at present, and they are still envious of imported coatings brands But the brand side and dealers of imported coatings actually have a little worry But please believe that China will be stronger and stronger, and Chinese brands will be better and better China's market is an open market In the future, the high-end market may be occupied by imported brands, but the popularity market rate is probably the world of national brands, we will wait and see!!